Rascasse Audience Intelligence

Thermos Target Market in Germany

Name: Thermos — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Thermos in Germany — modelled from more than twelve digital signal sources. Thermos has an estimated audience of 112,565 people in Germany.

#3999among Brand in Germany #1348in Home & Garden

The average Thermos fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vacuum flask, Carpet cleaning, Nature, with strongest over-indexing on Vacuum flask (83.03× the country average).

Demographically, the Thermos audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thermos fan in Germany is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Vacuum flask.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Thermos profile in Germany.

Audience size

113K

in Germany

Gender

62.3%♀

37.7% male

Age

39.0

average years

Country rank

#32184

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Thermos

62.3% are female, 37.7% are male, average age 39.0.

Fig. 02

Gender split

62.3%

Female

37.7%

Male

Demographic split for Thermos audience in Germany
Metric	Value
Female	62.3%
Male	37.7%
Average age	39.0
Estimated audience size	112,565

Fig. 03

Age distribution

Age distribution of the Thermos audience in Germany
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		22%
40-49		23%
50+		17%

Fig. 04

Worldwide distribution

2.6%

of the worldwide Thermos audience comes from Germany.

Worldwide audience distribution share by country for Thermos
Country	Share
United States	17.7%
Japan	9.7%
China	8.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thermos customers by region in Germany
#	Region	Reach	×
01	Berlin	~7K	1.39×
02	Hessen	~10K	1.18×
03	Hamburg	~3K	1.17×
04	Baden-Württemberg	~20K	1.13×
05	Bayern	~20K	1.06×
06	Bremen	~1K	1.06×
07	Schleswig-Holstein	~4K	1.02×
08	Nordrhein-Westfalen	~20K	0.98×
09	Niedersachsen	~10K	0.97×
10	Mecklenburg-Vorpommern	~2K	0.94×
11	Sachsen	~5K	0.93×
12	Saarland	~1K	0.92×
13	Rheinland-Pfalz	~5K	0.90×
14	Brandenburg	~3K	0.89×
15	Thüringen	~3K	0.89×
16	Sachsen-Anhalt	~2K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thermos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thermos audience
#	Interest	Category	×
01	Vacuum flask	Home & Garden	83.03×
02	Vacuum packing	Home & Garden	19.90×
03	Kayaking	Sports	13.54×
04	Carpet cleaning	Home & Garden	10.79×
05	Standup paddleboarding	Sports	5.52×
06	Pepe Jeans	Fashion & Accessoires	5.45×
07	Child safety seat	Kids & Family	4.69×
08	Pillow	Home & Garden	2.94×
09	Vacations	Travel & Leisure	2.86×
10	Kitchen	Home & Garden	2.77×
11	Nature	Home & Garden	2.75×
12	KFC	Food & Beverages	2.67×
13	Esso	Cars & Mobility	2.58×
14	Family	Kids & Family	2.21×
15	Lodging	Travel & Leisure	2.19×
16	Netto Marken-Discount	Shopping	1.95×
17	German language	Politics & Society	1.93×
18	Email	Technology & Electronics	1.92×
19	Tagesschau	Movies & TV	1.83×
20	Germany	Travel & Leisure	1.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thermos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Thermos audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.82×
DIY Mentality	THRILL	1.32×
Need for Security	CONSERVATISM	1.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Thermos audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.89×
Social Media Usage	JOY	0.94×
Sports Activity	POWER	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Thermos's target market in Germany?

Thermos's target market in Germany covers an estimated 112,565 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Thermos customers?

62.3% of the Thermos audience are female, 37.7% are male, with an average age of 39.0 years.

Which brands do Thermos fans like most?

Thermos fans show strongest brand affinity for Vacuum flask (83.03×), Carpet cleaning (10.79×), and Nature (2.75×) over the country average.

Where do Thermos fans live in Germany?

Thermos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Thermos fans also like?

Beyond Thermos itself, the audience over-indexes on Carpet cleaning (10.79×), Nature (2.75×), Family (2.21×), and Kitchen (2.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Thermos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thermos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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