Klean Kanteen Audience in United States

Klean Kanteen has an estimated audience of 265,211 people in United States. 62.5% are female, 37.5% are male, average age 38.9. Top regions: California, New York, Texas. Top brand affinities: Finnair, Reuse, Google Maps, Capital One, Indeed.com.

The average Klean Kanteen fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Reuse, Google Maps, with strongest over-indexing on Finnair (227.14× the country average). Demographically, the Klean Kanteen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Klean Kanteen fans

Demographic split for Klean Kanteen audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.9
Estimated audience size265,211

Audience persona

The typical Klean Kanteen fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Klean Kanteen in United States
RegionReachAffinity
California46,2791.59×
New York16,6421.12×
Texas14,6640.64×
Florida9,7300.54×
Washington9,2471.74×
Pennsylvania7,7740.87×
Illinois7,6310.86×
Massachusetts6,8851.32×
Michigan6,8700.99×
North Carolina6,8370.86×
Virginia6,4661×
Colorado6,4611.55×
Ohio6,2860.77×
Oregon6,2662.06×
Minnesota5,8991.55×
New Jersey5,6880.84×
Georgia4,8590.59×
Wisconsin4,7681.19×
Maryland4,2840.94×
Arizona4,1060.76×
Tennessee3,9780.75×
Indiana3,5500.73×
Missouri3,2980.77×
Connecticut2,8831.08×
South Carolina2,4370.61×
Kentucky2,2680.68×
Utah2,2640.95×
Alabama2,0380.55×
Nevada1,9370.76×
Iowa1,8840.86×
Oklahoma1,6180.55×
Kansas1,6030.77×
Louisiana1,5930.47×
New Hampshire1,5591.49×
Maine1,5381.62×
Idaho1,4731.11×
Vermont1,4363.08×
Arkansas1,2900.59×
New Mexico1,1810.89×
Montana1,1721.59×
Hawaii1,1591.02×
Nebraska1,0400.78×
Washington, District of Columbia9231.16×
Alaska8741.54×
Rhode Island8421×
Mississippi7710.35×
West Virginia7270.59×
South Dakota4540.74×
Delaware4420.6×
Wyoming3740.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Klean Kanteen audience
BrandAffinityCategory
Finnair227.14×Travel & Leisure
Reuse23.34×Home & Garden
Google Maps6.32×Internet & Social Media
Capital One5.71×Business & Career
Indeed.com4.59×Business & Career
Autism Awareness10.39×Health
Diabetes mellitus awareness7.15×Health
Vacuum flask19.85×Home & Garden
Singer-songwriter3.56×Music & Radio
Circle K5.96×Shopping
DeviantArt5.99×Internet & Social Media
CarGurus4.92×Cars & Mobility
AccuWeather5.39×Home & Garden
Apple Store6.39×Shopping
Microblogging7.18×Technology & Electronics
Kendra Scott8.29×Fashion & Accessoires
Enterprise Rent-A-Car4.73×Cars & Mobility
Khan Academy6.46×Business & Career
Google News4.48×News
Diane Keaton4.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Klean Kanteen audience
TraitClusterScore
SustainabilityBALANCE2.13
Design AffinityPREMIUM1.59
Luxury OrientationPREMIUM1.42
DIY MentalityTHRILL1.37
Healthy LifestyleBALANCE1.28
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Klean Kanteen
CountryShare
United States27.3%
Germany15.5%
Sweden6.9%

See Klean Kanteen audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Klean Kanteen have in United States?

Klean Kanteen has an estimated audience of 265,211 people in United States, concentrated in California and New York.

What is the gender split and age of Klean Kanteen fans?

62.5% of Klean Kanteen fans are female, 37.5% are male, with an average age of 38.9 years.

Which brands do Klean Kanteen fans like most?

Klean Kanteen fans show strongest brand affinity for Finnair (227.14×), Reuse (23.34×), and Google Maps (6.32×) over the country average.

Where do Klean Kanteen fans live in United States?

Klean Kanteen fans in United States are most concentrated in California (reach 46,279), New York (reach 16,642), and Texas (reach 14,664). These three regions account for the largest share of the active audience.

What other brands do Klean Kanteen fans also like?

Beyond Klean Kanteen itself, the audience over-indexes on Reuse (23.34×), Google Maps (6.32×), Capital One (5.71×), and Indeed.com (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Klean Kanteen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.