Rascasse Audience Intelligence

Klean Kanteen Target Market in United States

A data profile of the people who buy, follow and care about Klean Kanteen in United States — modelled from more than twelve digital signal sources. Klean Kanteen has an estimated audience of 265,534 people in United States.

#5334among Brand in United States#1748in Home & Garden

The average Klean Kanteen fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Reuse, Vacuum flask, Sustainability, with strongest over-indexing on Reuse (29.34× the country average).

Demographically, the Klean Kanteen audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Klean Kanteen fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Reuse.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Klean Kanteen profile in United States.

Audience size
266K
in United States
Gender
66.3%♀
33.7% male
Age
38.2
average years
Country rank
#51365
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Klean Kanteen

66.3% are female, 33.7% are male, average age 38.2.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Klean Kanteen audience in United States
MetricValue
Female66.3%
Male33.7%
Average age38.2
Estimated audience size265,534
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Klean Kanteen audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Klean Kanteen audience comes from United States.

Worldwide audience distribution share by country for Klean Kanteen
CountryShare
United States27.4%
Germany15.0%
Sweden7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Klean Kanteen audience in United States is strongest.

Fig. 05

Top regions by affinity

Klean Kanteen customers by region in United States
#RegionReachAffinity×
01Vermont~1K2.95×
02Oregon~6K2.00×
03Washington~9K1.64×
04Maine~2K1.63×
05Minnesota~6K1.50×
06California~40K1.48×
07New Hampshire~2K1.48×
08Montana~1K1.48×
09Colorado~6K1.46×
10Alaska<1K1.43×
11Massachusetts~7K1.31×
12Wisconsin~5K1.17×
13Idaho~2K1.16×
14Washington, District of Columbia<1K1.16×
15Connecticut~3K1.09×
16New York~20K1.08×
17Virginia~6K1.00×
18Hawaii~1K1.00×
19Rhode Island<1K0.99×
20Maryland~4K0.98×
21Michigan~6K0.95×
22Utah~2K0.94×
23New Mexico~1K0.92×
24Iowa~2K0.89×
25Pennsylvania~8K0.87×
26South Dakota<1K0.86×
27New Jersey~6K0.85×
28Illinois~7K0.83×
29Nebraska~1K0.83×
30North Carolina~6K0.82×
31Kansas~2K0.81×
32North Dakota<1K0.81×
33Missouri~3K0.78×
34Nevada~2K0.77×
35Delaware<1K0.77×
36Ohio~6K0.75×
37West Virginia<1K0.75×
38Arizona~4K0.74×
39Indiana~4K0.74×
40Tennessee~4K0.73×
41Kentucky~2K0.70×
42Arkansas~2K0.70×
43South Carolina~3K0.64×
44Oklahoma~2K0.64×
45Mississippi~1K0.62×
46Georgia~5K0.61×
47Texas~10K0.60×
48Alabama~2K0.60×
49Louisiana~2K0.57×
50Florida~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Klean Kanteen, United States
0.54×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Klean Kanteen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Klean Kanteen audience
#·InterestCategoryAffinity×
01Vacuum flaskHome & Garden39.72×
02ReuseHome & Garden29.34×
03Sustainable energyHome & Garden2.41×
04SustainabilityPolitics & Society2.31×
05Microwave ovenHome & Garden2.12×
06Non-alcoholic beverageFood & Beverages2.12×
07Hardware storeHome & Garden1.98×
08Renewable energyBusiness & Career1.96×
09Nordstrom rackFashion & Accessoires1.82×
10InnovationBusiness & Career1.72×
11AnthropologieShopping1.72×
12IKEAHome & Garden1.68×
13Organic farmingFood & Beverages1.68×
14CabinetryHome & Garden1.65×
15Charitable organizationPolitics & Society1.63×
16Discount storesShopping1.59×
17Vintage clothingFashion & Accessoires1.58×
18Real propertyHome & Garden1.56×
19Trader Joe'sShopping1.54×
20Organic foodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Klean Kanteen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Klean Kanteen audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.13×
DIY MentalityTHRILL1.45×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Klean Kanteen audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Pet OwnershipJOY0.95×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Klean Kanteen's target market in United States?

Klean Kanteen's target market in United States covers an estimated 265,534 people, concentrated in California and New York.

02

What is the gender split and age of Klean Kanteen customers?

66.3% of the Klean Kanteen audience are female, 33.7% are male, with an average age of 38.2 years.

03

Which brands do Klean Kanteen fans like most?

Klean Kanteen fans show strongest brand affinity for Reuse (29.34×), Vacuum flask (39.72×), and Sustainability (2.31×) over the country average.

04

Where do Klean Kanteen fans live in United States?

Klean Kanteen fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Klean Kanteen fans also like?

Beyond Klean Kanteen itself, the audience over-indexes on Vacuum flask (39.72×), Sustainability (2.31×), IKEA (1.68×), and Trader Joe's (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Klean Kanteen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Klean Kanteen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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