Dora's Audience in United States
Dora's has an estimated audience of 2,542,314 people in United States. 67.7% are female, 32.3% are male, average age 42.0. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Fairy godmother, Hibachi.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (338.44× the country average). Demographically, the Dora's audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Home & Garden · Type: Brand · Subtype: Video game
Demographics of Dora's fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.0 |
| Estimated audience size | 2,542,314 |
Audience persona
The typical Dora's fan in United States is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 338.44× | Travel & Leisure |
| Goop | 8.37× | Internet & Social Media |
| Governor of Michigan | 11× | Politics & Society |
| Fairy godmother | 10.34× | Literature |
| Hibachi | 9.25× | Food & Beverages |
| Vocal harmony | 5.29× | Music & Radio |
| Cherish (group) | 12.72× | Music & Radio |
| headspace | 10.62× | Health |
| Historic site | 4.75× | Arts & Culture |
| Wok | 7.29× | Food & Beverages |
| Google Home | 7.12× | Technology & Electronics |
| Grinch | 4.08× | Movies & TV |
| Grace Slick | 8.48× | Music & Radio |
| Israel | 1.97× | Travel & Leisure |
| Lulu 黃路梓茵 | 2.41× | Movies & TV |
| Hipster | 7.96× | Politics & Society |
| Hardik Pandya | 11.53× | Sports |
| TV Fanatic | 7.95× | Movies & TV |
| Natural rubber | 1.53× | Cars & Mobility |
| Mathcore | 5.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Design Affinity | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Germany | 4.6% |
| India | 4.5% |
See Dora's audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dora's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.