Rascasse Audience Intelligence

Dora's Target Market in United States

A data profile of the people who buy, follow and care about Dora's in United States — modelled from more than twelve digital signal sources. Dora's has an estimated audience of 2,348,168 people in United States.

#1265among Brand in United States#726in Home & Garden

The average Dora's fan in United States is 38.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Vacuum flask, Reuse, Hot chocolate, with strongest over-indexing on Vacuum flask (30.57× the country average).

Demographically, the Dora's audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dora's fan in United States is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Vacuum flask.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dora's profile in United States.

Audience size
2.3M
in United States
Gender
68.4%♀
31.6% male
Age
38.6
average years
Country rank
#12519
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dora's

68.4% are female, 31.6% are male, average age 38.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Dora's audience in United States
MetricValue
Female68.4%
Male31.6%
Average age38.6
Estimated audience size2,348,168
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Dora's audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Dora's audience comes from United States.

Worldwide audience distribution share by country for Dora's
CountryShare
United States25.9%
India4.6%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dora's audience in United States is strongest.

Fig. 05

Top regions by affinity

Dora's customers by region in United States
#RegionReachAffinity×
01Colorado~100K3.19×
02Arkansas~50K2.55×
03Alabama~50K1.62×
04Texas~300K1.29×
05Kentucky~30K1.15×
06Georgia~80K1.10×
07North Carolina~80K1.10×
08New Mexico~10K1.10×
09New Jersey~70K1.09×
10Louisiana~30K1.09×
11Indiana~50K1.07×
12Missouri~40K1.06×
13Oklahoma~30K1.06×
14South Carolina~40K1.04×
15California~300K1.00×
16Virginia~60K0.99×
17Mississippi~20K0.99×
18Hawaii~10K0.98×
19New York~100K0.97×
20Ohio~70K0.97×
21Nebraska~10K0.97×
22Pennsylvania~80K0.96×
23Connecticut~20K0.96×
24Kansas~20K0.96×
25Illinois~80K0.95×
26Washington~50K0.95×
27Massachusetts~40K0.94×
28Florida~100K0.92×
29West Virginia~10K0.92×
30Arizona~40K0.90×
31South Dakota~5K0.90×
32Michigan~60K0.88×
33Maryland~40K0.87×
34Alaska~4K0.87×
35Tennessee~40K0.85×
36Nevada~20K0.85×
37Iowa~20K0.85×
38Wisconsin~30K0.84×
39Delaware~6K0.84×
40Utah~20K0.83×
41North Dakota~4K0.83×
42Rhode Island~6K0.80×
43Minnesota~30K0.77×
44Idaho~9K0.76×
45New Hampshire~7K0.75×
46Vermont~3K0.75×
47Oregon~20K0.74×
48Montana~5K0.69×
49Maine~6K0.67×
50Washington, District of Columbia~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Dora's, United States
0.63×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dora's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dora's audience
#·InterestCategoryAffinity×
01Vacuum flaskHome & Garden30.57×
02ReuseHome & Garden20.33×
03Plastic pollutionPolitics & Society6.80×
04Plastic recyclingPolitics & Society6.12×
05Hot chocolateFood & Beverages4.03×
06PosterArts & Culture2.78×
07Non-alcoholic beverageFood & Beverages2.28×
08Microwave ovenHome & Garden2.03×
09Sustainable energyHome & Garden1.99×
10Hardware storeHome & Garden1.88×
11Charitable organizationPolitics & Society1.80×
12SustainabilityPolitics & Society1.76×
13CabinetryHome & Garden1.72×
14InnovationBusiness & Career1.68×
15IKEAHome & Garden1.67×
16Organic farmingFood & Beverages1.65×
17Trader Joe'sShopping1.60×
18Nonprofit organizationPolitics & Society1.59×
19GeneticsKids & Family1.51×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dora's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dora's audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.05×
Community OrientationOPEN1.53×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dora's audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.94×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dora's's target market in United States?

Dora's's target market in United States covers an estimated 2,348,168 people, concentrated in Texas and California.

02

What is the gender split and age of Dora's customers?

68.4% of the Dora's audience are female, 31.6% are male, with an average age of 38.6 years.

03

Which brands do Dora's fans like most?

Dora's fans show strongest brand affinity for Vacuum flask (30.57×), Reuse (20.33×), and Hot chocolate (4.03×) over the country average.

04

Where do Dora's fans live in United States?

Dora's fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dora's fans also like?

Beyond Dora's itself, the audience over-indexes on Reuse (20.33×), Hot chocolate (4.03×), Trader Joe's (1.6×), and Nonprofit organization (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Dora's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dora's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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