Water supply Audience in Germany
Water supply has an estimated audience of 1,183,689 people in Germany. 45.7% are female, 54.3% are male, average age 45.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Water filter, Water pollution, Water softening, Kitchenware, Mineral water.
The average Water supply fan in Germany is 45.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Water filter, Water pollution, Water softening, with strongest over-indexing on Water filter (124.14× the country average). Demographically, the Water supply audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Water supply fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 45.8 |
| Estimated audience size | 1,183,689 |
Audience persona
The typical Water supply fan in Germany is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Water filter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 201,158 | 1.06× |
| Nordrhein-Westfalen | 196,818 | 0.76× |
| Baden-Württemberg | 174,040 | 1.08× |
| Niedersachsen | 118,358 | 1.03× |
| Sachsen | 95,371 | 1.64× |
| Hessen | 89,611 | 0.99× |
| Rheinland-Pfalz | 63,936 | 1.08× |
| Brandenburg | 48,288 | 1.32× |
| Sachsen-Anhalt | 46,916 | 1.53× |
| Berlin | 44,155 | 0.83× |
| Thüringen | 33,141 | 1.1× |
| Schleswig-Holstein | 31,514 | 0.74× |
| Hamburg | 21,767 | 0.81× |
| Mecklenburg-Vorpommern | 13,914 | 0.62× |
| Saarland | 9,778 | 0.67× |
| Bremen | 7,489 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water filter | 124.14× | Food & Beverages |
| Water pollution | 89.51× | Politics & Society |
| Water softening | 150.79× | Home & Garden |
| Kitchenware | 9.51× | Home & Garden |
| Mineral water | 12.54× | Food & Beverages |
| Business class | 7.42× | Travel & Leisure |
| Efficient energy use | 5.35× | Technology & Electronics |
| Ornamental plant | 5.67× | Home & Garden |
| Garden furniture | 6.14× | Home & Garden |
| Solar power | 5.05× | Home & Garden |
| Postbank | 3.86× | Business & Career |
| Aral AG | 3.21× | Cars & Mobility |
| Stock market | 6.94× | Business & Career |
| Tagesschau | 2.32× | Movies & TV |
| Water purification | 13.8× | Food & Beverages |
| Fertilizer | 7.79× | Home & Garden |
| Photovoltaics | 4.17× | Home & Garden |
| Obi (store) | 2.16× | Shopping |
| Non-alcoholic beverage | 6.3× | Food & Beverages |
| Nordsee | 5.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.7 |
| Convenience Orientation | PREMIUM | 2.49 |
| Sustainability | BALANCE | 2.17 |
| DIY Mentality | THRILL | 1.98 |
| Travelling | THRILL | 1.94 |
| Tradition | CONSERVATISM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| India | 6.9% |
| United Kingdom | 5.7% |
See Water supply audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water supply have in Germany?
Water supply has an estimated audience of 1,183,689 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Water supply fans?
45.7% of Water supply fans are female, 54.3% are male, with an average age of 45.8 years.
Which brands do Water supply fans like most?
Water supply fans show strongest brand affinity for Water filter (124.14×), Water pollution (89.51×), and Water softening (150.79×) over the country average.
Where do Water supply fans live in Germany?
Water supply fans in Germany are most concentrated in Bayern (reach 201,158), Nordrhein-Westfalen (reach 196,818), and Baden-Württemberg (reach 174,040). These three regions account for the largest share of the active audience.
What other brands do Water supply fans also like?
Beyond Water supply itself, the audience over-indexes on Water pollution (89.51×), Water softening (150.79×), Kitchenware (9.51×), and Mineral water (12.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.