Rascasse Audience Intelligence

Water supply Audience in Germany

A data profile of the people who buy, follow and care about Water supply in Germany — modelled from more than twelve digital signal sources. Water supply has an estimated audience of 1,183,689 people in Germany.

#2813among Topic in Germany#229in Politics & Society

The average Water supply fan in Germany is 45.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water filter, Water pollution, Water softening, with strongest over-indexing on Water filter (108.6× the country average).

Demographically, the Water supply audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Water supply fan in Germany is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Water filter.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water supply profile in Germany.

Audience size
1.2M
in Germany
Gender
45.7%♀
54.3% male
Age
45.8
average years
Country rank
#5589
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5733%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water supply fans

45.7% are female, 54.3% are male, average age 45.8.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Water supply audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age45.8
Estimated audience size1,183,689
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Water supply audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4927%
50+32%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Water supply audience comes from Germany.

Worldwide audience distribution share by country for Water supply
CountryShare
United States21.9%
India6.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water supply audience in Germany is strongest.

Fig. 05

Top regions by affinity

Water supply fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K3.05×
02Brandenburg~50K1.47×
03Sachsen-Anhalt~40K1.30×
04Berlin~70K1.25×
05Sachsen~60K1.07×
06Thüringen~30K1.05×
07Schleswig-Holstein~40K0.91×
08Hamburg~20K0.91×
09Bremen~7K0.74×
10Nordrhein-Westfalen~200K0.73×
11Saarland~10K0.72×
12Niedersachsen~80K0.70×
13Bayern~100K0.65×
14Rheinland-Pfalz~40K0.64×
15Hessen~50K0.61×
16Baden-Württemberg~90K0.57×
Fig. 06

Affinity by region

Affinity by region — Water supply, Germany
0.57×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water supply audience
#·InterestCategoryAffinity×
01Water softeningHome & Garden162.97×
02Water filterFood & Beverages108.60×
03Water pollutionPolitics & Society79.38×
04Mineral waterFood & Beverages15.63×
05Grand tourerCars & Mobility15.11×
06HisenseTechnology & Electronics14.36×
07Frozen foodFood & Beverages11.49×
08Non-alcoholic beverageFood & Beverages11.05×
09TefalHome & Garden9.70×
10FertilizerHome & Garden7.46×
11KitchenwareHome & Garden6.54×
12Stock marketBusiness & Career5.49×
13HVACHome & Garden5.27×
14Efficient energy useTechnology & Electronics5.13×
15Business classTravel & Leisure5.04×
16Garden furnitureHome & Garden4.79×
17Solar powerHome & Garden3.63×
18PostbankBusiness & Career3.49×
19Ornamental plantHome & Garden3.33×
20TagesschauMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water supply audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.58×
Convenience OrientationPREMIUM2.48×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water supply audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Sports ActivityPOWER0.78×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water supply have in Germany?

Water supply has an estimated audience of 1,183,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Water supply fans?

45.7% of Water supply fans are female, 54.3% are male, with an average age of 45.8 years.

03

Which brands do Water supply fans like most?

Water supply fans show strongest brand affinity for Water filter (108.6×), Water pollution (79.38×), and Water softening (162.97×) over the country average.

04

Where do Water supply fans live in Germany?

Water supply fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Water supply fans also like?

Beyond Water supply itself, the audience over-indexes on Water pollution (79.38×), Water softening (162.97×), Mineral water (15.63×), and Non-alcoholic beverage (11.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Water supply audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Water supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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