IndusInd Bank Audience in United States

IndusInd Bank logo

IndusInd Bank has an estimated audience of 438,856 people in United States. 55.2% are female, 44.8% are male, average age 33.4. Top regions: California, Texas, New Jersey. Top brand affinities: Scorpio (comics), Elsword, Combat sport, JDSU, Noodle (Gorillaz).

The average IndusInd Bank fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Scorpio (comics), Elsword, Combat sport, with strongest over-indexing on Scorpio (comics) (19.36× the country average). Demographically, the IndusInd Bank audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of IndusInd Bank fans

Demographic split for IndusInd Bank audience in United States
MetricValue
Female55.2%
Male44.8%
Average age33.4
Estimated audience size438,856

Audience persona

The typical IndusInd Bank fan in United States is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scorpio (comics).

Top regions in United States

Top regions ranked by reach for IndusInd Bank in United States
RegionReachAffinity
California71,2631.48×
Texas64,0671.7×
New Jersey36,3653.26×
New York32,6171.33×
Virginia27,2532.55×
Florida22,9030.77×
Illinois21,1931.45×
Georgia19,1921.42×
Washington16,3311.86×
North Carolina14,3881.09×
Massachusetts13,1961.53×
Pennsylvania12,9000.87×
Ohio11,4470.85×
Michigan9,5920.84×
Maryland7,9931.06×
Arizona7,7740.87×
Indiana5,7800.72×
Washington, District of Columbia5,6454.28×
Tennessee5,3320.61×
Missouri4,8230.68×
Connecticut4,3420.99×
Minnesota4,2260.67×
Colorado4,0710.59×
South Carolina3,9250.59×
Oregon3,7250.74×
Kentucky3,6880.67×
Wisconsin3,2620.49×
Nevada2,7720.65×
Louisiana2,3840.42×
Arkansas2,2790.63×
Kansas2,0450.59×
Iowa1,8570.51×
Oklahoma1,8230.37×
Alabama1,7370.28×
Mississippi1,6320.45×
Utah1,5870.4×
Alaska1,3621.45×
Delaware1,3031.08×
West Virginia1,2510.61×
New Hampshire1,1900.69×
Nebraska1,1650.53×
Idaho1,1550.53×
Hawaii1,1040.59×
New Mexico1,0820.49×
Montana1,0050.83×
Rhode Island9960.71×
South Dakota9920.98×
North Dakota9661.07×
Wyoming9341.44×
Maine9180.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IndusInd Bank audience
BrandAffinityCategory
Scorpio (comics)19.36×Literature
Elsword18.57×Games
Combat sport1.79×Sports
JDSU3.37×Business & Career
Noodle (Gorillaz)3.62×Music & Radio
Bank account2.24×Business & Career
Historic site3.54×Arts & Culture
Natural rubber1.58×Cars & Mobility
Home staging3.85×Home & Garden
Kay Arthur16.31×Literature
Staycation2.15×Home & Garden
Corona (band)3.49×Music & Radio
Mathcore4.62×Music & Radio
Hipster5.46×Politics & Society
Ennis16.61×Travel & Leisure
Google Wallet3.75×Technology & Electronics
Jesse Plemons1.7×Movies & TV
Grinch1.88×Movies & TV
Personalised Gifts2.02×Home & Garden
Fairy godmother3.39×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IndusInd Bank audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Pet OwnershipJOY1.53
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.44
Career OrientationPOWER1.36
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for IndusInd Bank
CountryShare
India85.0%
United States5.9%
United Kingdom2.1%

See IndusInd Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does IndusInd Bank have in United States?

IndusInd Bank has an estimated audience of 438,856 people in United States, concentrated in California and Texas.

What is the gender split and age of IndusInd Bank fans?

55.2% of IndusInd Bank fans are female, 44.8% are male, with an average age of 33.4 years.

Which brands do IndusInd Bank fans like most?

IndusInd Bank fans show strongest brand affinity for Scorpio (comics) (19.36×), Elsword (18.57×), and Combat sport (1.79×) over the country average.

Where do IndusInd Bank fans live in United States?

IndusInd Bank fans in United States are most concentrated in California (reach 71,263), Texas (reach 64,067), and New Jersey (reach 36,365). These three regions account for the largest share of the active audience.

What other brands do IndusInd Bank fans also like?

Beyond IndusInd Bank itself, the audience over-indexes on Elsword (18.57×), Combat sport (1.79×), JDSU (3.37×), and Noodle (Gorillaz) (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IndusInd Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.