Rascasse Audience Intelligence

IndusInd Bank Target Market in United States

A data profile of the people who buy, follow and care about IndusInd Bank in United States — modelled from more than twelve digital signal sources. IndusInd Bank has an estimated audience of 436,734 people in United States.

#46among Bank in United States#4092among Brand in United States#2438in Business & Career

The average IndusInd Bank fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Flipkart, Schneider Electric, Bank of America, with strongest over-indexing on Flipkart (33.27× the country average).

Demographically, the IndusInd Bank audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IndusInd Bank fan in United States is more female, around 33.4 years old, with strong Pet Ownership tendencies and a notable affinity for Flipkart.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IndusInd Bank profile in United States.

Audience size
437K
in United States
Gender
55.2%♀
44.8% male
Age
33.4
average years
Country rank
#39613
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of IndusInd Bank

55.2% are female, 44.8% are male, average age 33.4.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for IndusInd Bank audience in United States
MetricValue
Female55.2%
Male44.8%
Average age33.4
Estimated audience size436,734
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the IndusInd Bank audience in United States
Age bracketShare%
16-1931%
20-2926%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

5.9%

of the worldwide IndusInd Bank audience comes from United States.

Worldwide audience distribution share by country for IndusInd Bank
CountryShare
India84.6%
United States5.9%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IndusInd Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

IndusInd Bank customers by region in United States
#RegionReachAffinity×
01New Jersey~30K2.72×
02Washington, District of Columbia~4K2.67×
03Virginia~20K2.19×
04Washington~10K1.57×
05Texas~60K1.55×
06New York~40K1.45×
07California~70K1.39×
08Wyoming<1K1.29×
09Georgia~20K1.28×
10Massachusetts~10K1.27×
11Illinois~20K1.26×
12Alaska~1K1.16×
13North Carolina~20K1.15×
14Maryland~8K1.04×
15Delaware~1K1.02×
16South Dakota~1K1.01×
17North Dakota<1K1.01×
18Connecticut~4K1.00×
19Kansas~3K1.00×
20New Hampshire~2K0.96×
21Montana~1K0.96×
22Rhode Island~1K0.95×
23West Virginia~2K0.94×
24Hawaii~2K0.92×
25Maine~1K0.92×
26Arizona~8K0.91×
27Idaho~2K0.91×
28Arkansas~3K0.90×
29New Mexico~2K0.90×
30Mississippi~3K0.89×
31Nebraska~2K0.89×
32Pennsylvania~10K0.88×
33Oregon~4K0.87×
34Kentucky~5K0.86×
35Nevada~4K0.86×
36Florida~30K0.85×
37Ohio~10K0.85×
38Iowa~3K0.85×
39Michigan~10K0.84×
40Oklahoma~4K0.84×
41Indiana~7K0.83×
42Missouri~6K0.83×
43South Carolina~5K0.83×
44Minnesota~5K0.83×
45Louisiana~5K0.83×
46Alabama~5K0.82×
47Utah~3K0.82×
48Tennessee~7K0.80×
49Colorado~5K0.79×
50Wisconsin~5K0.77×
Fig. 06

Affinity by region

Affinity by region — IndusInd Bank, United States
0.77×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IndusInd Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IndusInd Bank audience
#·InterestCategoryAffinity×
01Axis BankBusiness & Career59.95×
02XeroxTechnology & Electronics59.78×
03Schneider ElectricTechnology & Electronics53.59×
04FlipkartShopping33.27×
05Proton (automobile)Cars & Mobility26.16×
06India national cricket teamSports24.58×
07AccentureBusiness & Career22.08×
08Pakistan national cricket teamSports17.34×
09Paperless PostShopping15.07×
10Sachin TendulkarSports14.95×
11International educationBusiness & Career12.17×
12Polo shirtFashion & Accessoires10.84×
13BlackjackGames8.59×
14Bath and BodyworksShopping6.30×
15Bank of AmericaBusiness & Career6.01×
16IsraelTravel & Leisure4.70×
17EarringFashion & Accessoires4.65×
18Wedding ringFashion & Accessoires4.27×
19Spirit HalloweenKids & Family3.67×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IndusInd Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IndusInd Bank audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
Career OrientationPOWER1.79×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IndusInd Bank audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
TraditionCONSERVATISM0.79×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is IndusInd Bank's target market in United States?

IndusInd Bank's target market in United States covers an estimated 436,734 people, concentrated in California and Texas.

02

What is the gender split and age of IndusInd Bank customers?

55.2% of the IndusInd Bank audience are female, 44.8% are male, with an average age of 33.4 years.

03

Which brands do IndusInd Bank fans like most?

IndusInd Bank fans show strongest brand affinity for Flipkart (33.27×), Schneider Electric (53.59×), and Bank of America (6.01×) over the country average.

04

Where do IndusInd Bank fans live in United States?

IndusInd Bank fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do IndusInd Bank fans also like?

Beyond IndusInd Bank itself, the audience over-indexes on Schneider Electric (53.59×), Bank of America (6.01×), Xerox (59.78×), and India national cricket team (24.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for IndusInd Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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