IndusInd Bank Audience in United States

IndusInd Bank logo

IndusInd Bank has an estimated audience of 438,856 people in United States. 55.2% are female, 44.8% are male, average age 33.4. Top regions: California, Texas, New Jersey. Top brand affinities: Xerox, Accenture, Indeed.com, Merrill Lynch, India national cricket team.

The average IndusInd Bank fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Xerox, Accenture, Indeed.com, with strongest over-indexing on Xerox (78.81× the country average). Demographically, the IndusInd Bank audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of IndusInd Bank fans

Demographic split for IndusInd Bank audience in United States
MetricValue
Female55.2%
Male44.8%
Average age33.4
Estimated audience size438,856

Audience persona

The typical IndusInd Bank fan in United States is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Xerox.

Top regions in United States

Top regions ranked by reach for IndusInd Bank in United States
RegionReachAffinity
California71,2631.48×
Texas64,0671.7×
New Jersey36,3653.26×
New York32,6171.33×
Virginia27,2532.55×
Florida22,9030.77×
Illinois21,1931.45×
Georgia19,1921.42×
Washington16,3311.86×
North Carolina14,3881.09×
Massachusetts13,1961.53×
Pennsylvania12,9000.87×
Ohio11,4470.85×
Michigan9,5920.84×
Maryland7,9931.06×
Arizona7,7740.87×
Indiana5,7800.72×
Washington, District of Columbia5,6454.28×
Tennessee5,3320.61×
Missouri4,8230.68×
Connecticut4,3420.99×
Minnesota4,2260.67×
Colorado4,0710.59×
South Carolina3,9250.59×
Oregon3,7250.74×
Kentucky3,6880.67×
Wisconsin3,2620.49×
Nevada2,7720.65×
Louisiana2,3840.42×
Arkansas2,2790.63×
Kansas2,0450.59×
Iowa1,8570.51×
Oklahoma1,8230.37×
Alabama1,7370.28×
Mississippi1,6320.45×
Utah1,5870.4×
Alaska1,3621.45×
Delaware1,3031.08×
West Virginia1,2510.61×
New Hampshire1,1900.69×
Nebraska1,1650.53×
Idaho1,1550.53×
Hawaii1,1040.59×
New Mexico1,0820.49×
Montana1,0050.83×
Rhode Island9960.71×
South Dakota9920.98×
North Dakota9661.07×
Wyoming9341.44×
Maine9180.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IndusInd Bank audience
BrandAffinityCategory
Xerox78.81×Technology & Electronics
Accenture43.32×Business & Career
Indeed.com6.15×Business & Career
Merrill Lynch24.53×Business & Career
India national cricket team19.36×Sports
Google Maps4.11×Internet & Social Media
Bank of America4.17×Business & Career
Enterprise Rent-A-Car5.6×Cars & Mobility
Kia Sportage18.57×Cars & Mobility
Flipkart12.07×Shopping
Sachin Tendulkar17.54×Sports
Schneider Electric18.32×Technology & Electronics
Axis Bank28.27×Business & Career
Borussia Dortmund12.71×Sports
Google News3.55×News
Scooby-Doo3.08×Movies & TV
StubHub4.98×Travel & Leisure
Riverdale11.09×Movies & TV
Pakistan national cricket team12.36×Sports
Michelle Pfeiffer6.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IndusInd Bank audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Pet OwnershipJOY1.53
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.44
Career OrientationPOWER1.36
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for IndusInd Bank
CountryShare
India85.0%
United States5.9%
United Kingdom2.1%

See IndusInd Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does IndusInd Bank have in United States?

IndusInd Bank has an estimated audience of 438,856 people in United States, concentrated in California and Texas.

What is the gender split and age of IndusInd Bank fans?

55.2% of IndusInd Bank fans are female, 44.8% are male, with an average age of 33.4 years.

Which brands do IndusInd Bank fans like most?

IndusInd Bank fans show strongest brand affinity for Xerox (78.81×), Accenture (43.32×), and Indeed.com (6.15×) over the country average.

Where do IndusInd Bank fans live in United States?

IndusInd Bank fans in United States are most concentrated in California (reach 71,263), Texas (reach 64,067), and New Jersey (reach 36,365). These three regions account for the largest share of the active audience.

What other brands do IndusInd Bank fans also like?

Beyond IndusInd Bank itself, the audience over-indexes on Accenture (43.32×), Indeed.com (6.15×), Merrill Lynch (24.53×), and India national cricket team (19.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IndusInd Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.