Rascasse Audience Intelligence

Polo shirt Audience in United States

A data profile of the people who buy, follow and care about Polo shirt in United States — modelled from more than twelve digital signal sources. Polo shirt has an estimated audience of 4,544,224 people in United States.

#4012among Topic in United States#355in Fashion & Accessoires

The average Polo shirt fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SimCity BuildIt, Personalised Gifts, OUTFITTERS, with strongest over-indexing on SimCity BuildIt (59.38× the country average).

Demographically, the Polo shirt audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polo shirt fan in United States is balanced, around 43.9 years old, with strong Individualism tendencies and a notable affinity for SimCity BuildIt.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polo shirt profile in United States.

Audience size
4.5M
in United States
Gender
47.8%♀
52.2% male
Age
43.9
average years
Country rank
#7252
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polo shirt fans

47.8% are female, 52.2% are male, average age 43.9.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Polo shirt audience in United States
MetricValue
Female47.8%
Male52.2%
Average age43.9
Estimated audience size4,544,224
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Polo shirt audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Polo shirt audience comes from United States.

Worldwide audience distribution share by country for Polo shirt
CountryShare
Japan10.4%
United States9.3%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polo shirt audience in United States is strongest.

Fig. 05

Top regions by affinity

Polo shirt fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.62×
02California~800K1.61×
03Louisiana~90K1.61×
04Georgia~200K1.53×
05Mississippi~50K1.43×
06Alabama~90K1.36×
07New York~300K1.30×
08New Jersey~100K1.29×
09Maryland~100K1.24×
10North Carolina~200K1.20×
11Arizona~100K1.18×
12Virginia~100K1.17×
13Florida~400K1.14×
14Connecticut~50K1.13×
15Nevada~50K1.13×
16Hawaii~20K1.13×
17Delaware~10K1.11×
18Arkansas~40K1.09×
19Illinois~200K1.08×
20South Carolina~70K1.08×
21Massachusetts~90K1.05×
22Oklahoma~50K1.03×
23Pennsylvania~200K1.02×
24Tennessee~90K1.01×
25Washington~90K0.97×
26New Mexico~20K0.97×
27Rhode Island~10K0.93×
28Washington, District of Columbia~10K0.93×
29Utah~40K0.92×
30Michigan~100K0.91×
31Indiana~70K0.90×
32Missouri~70K0.90×
33Kentucky~50K0.90×
34Kansas~30K0.90×
35Oregon~50K0.89×
36Ohio~100K0.87×
37Nebraska~20K0.87×
38Colorado~60K0.85×
39Alaska~8K0.82×
40Minnesota~50K0.81×
41Idaho~20K0.77×
42North Dakota~7K0.77×
43Iowa~30K0.76×
44South Dakota~8K0.75×
45West Virginia~20K0.74×
46New Hampshire~10K0.74×
47Wisconsin~50K0.72×
48Maine~10K0.72×
49Vermont~6K0.72×
50Montana~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Polo shirt, United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polo shirt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polo shirt audience
#·InterestCategoryAffinity×
01SimCity BuildItGames59.38×
02OUTFITTERSShopping28.23×
03Nifty Fifty'sFood & Beverages25.01×
04BSE SENSEXBusiness & Career22.58×
05Pepe JeansFashion & Accessoires16.56×
06Chennai Super KingsSports15.14×
07Personalised GiftsHome & Garden14.76×
08Kolkata Knight RidersSports11.70×
09Virat KohliSports11.62×
10TanishqFashion & Accessoires11.36×
11Cricket World CupSports10.29×
12Indian Premier LeagueSports9.40×
13FlipkartShopping8.90×
14Lands' EndFashion & Accessoires5.27×
15Birthday GiftsKids & Family4.89×
16Luxury LifestyleShopping4.01×
17Zoom (TV channel)Technology & Electronics3.01×
18Suit (clothing)Fashion & Accessoires2.94×
19WhatsAppInternet & Social Media2.49×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polo shirt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polo shirt audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.45×
Quality AwarenessPREMIUM3.42×
Luxury OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polo shirt audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.89×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polo shirt have in United States?

Polo shirt has an estimated audience of 4,544,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Polo shirt fans?

47.8% of Polo shirt fans are female, 52.2% are male, with an average age of 43.9 years.

03

Which brands do Polo shirt fans like most?

Polo shirt fans show strongest brand affinity for SimCity BuildIt (59.38×), Personalised Gifts (14.76×), and OUTFITTERS (28.23×) over the country average.

04

Where do Polo shirt fans live in United States?

Polo shirt fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Polo shirt fans also like?

Beyond Polo shirt itself, the audience over-indexes on Personalised Gifts (14.76×), OUTFITTERS (28.23×), BSE SENSEX (22.58×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Polo shirt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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