Polo shirt Audience in United States

Polo shirt logo

Polo shirt has an estimated audience of 4,544,224 people in United States. 47.8% are female, 52.2% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: SimCity BuildIt, Personalised Gifts, Indian Premier League, Asia Cup, OUTFITTERS.

The average Polo shirt fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SimCity BuildIt, Personalised Gifts, Indian Premier League, with strongest over-indexing on SimCity BuildIt (59.38× the country average). Demographically, the Polo shirt audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Polo shirt fans

Demographic split for Polo shirt audience in United States
MetricValue
Female47.8%
Male52.2%
Average age43.9
Estimated audience size4,544,224

Audience persona

The typical Polo shirt fan in United States is balanced, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for SimCity BuildIt.

Top regions in United States

Top regions ranked by reach for Polo shirt in United States
RegionReachAffinity
California851,7091.7×
Texas666,2371.71×
Florida353,1631.15×
New York349,6661.38×
Georgia217,3291.55×
Illinois172,9201.14×
North Carolina164,6801.2×
Pennsylvania159,4261.04×
New Jersey153,2161.33×
Virginia135,5131.22×
Ohio127,4090.91×
Arizona110,3051.19×
Michigan109,5900.92×
Maryland98,0831.26×
Massachusetts96,3941.08×
Louisiana92,1471.57×
Tennessee92,0081.01×
Washington90,9921×
Alabama85,7751.35×
Indiana77,2380.93×
South Carolina74,0091.08×
Missouri65,7440.9×
Colorado59,3010.83×
Mississippi54,1931.45×
Minnesota53,3930.82×
Connecticut51,7741.14×
Oklahoma50,7261.01×
Nevada49,1161.12×
Wisconsin48,9700.72×
Kentucky48,7720.86×
Oregon46,4260.89×
Arkansas39,5341.06×
Utah36,2010.89×
Kansas31,2490.87×
Iowa27,5470.74×
Hawaii22,3831.15×
New Mexico21,9120.96×
Nebraska19,7610.87×
Idaho16,5860.73×
West Virginia14,0090.66×
Washington, District of Columbia13,8941.02×
Delaware13,4721.07×
Rhode Island12,8090.89×
New Hampshire12,2700.69×
Maine10,4640.64×
Alaska6,4200.66×
Montana6,2500.5×
South Dakota6,1410.58×
North Dakota5,5420.59×
Vermont4,0630.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polo shirt audience
BrandAffinityCategory
SimCity BuildIt59.38×Games
Personalised Gifts14.76×Home & Garden
Indian Premier League6.33×Sports
Asia Cup13.85×Sports
OUTFITTERS28.23×Shopping
BSE SENSEX22.58×Business & Career
Movies1.51×Movies & TV
Indian Premier League9.4×Sports
Flipkart8.9×Shopping
Chennai Super Kings15.14×Sports
Nifty Fifty's25.01×Food & Beverages
Lands' End5.27×Fashion & Accessoires
Cricket World Cup10.29×Sports
Zoom (TV channel)3.01×Technology & Electronics
Luxury Lifestyle4.01×Shopping
Pepe Jeans16.56×Fashion & Accessoires
WhatsApp2.49×Internet & Social Media
Birthday Gifts4.89×Kids & Family
Virat Kohli11.62×Sports
Suit (clothing)2.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polo shirt audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
Quality AwarenessPREMIUM2.13
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.34
TravellingTHRILL1.25
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Polo shirt
CountryShare
Japan10.5%
United States9.4%
India8.8%

See Polo shirt audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Polo shirt have in United States?

Polo shirt has an estimated audience of 4,544,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Polo shirt fans?

47.8% of Polo shirt fans are female, 52.2% are male, with an average age of 43.9 years.

Which brands do Polo shirt fans like most?

Polo shirt fans show strongest brand affinity for SimCity BuildIt (59.38×), Personalised Gifts (14.76×), and Indian Premier League (6.33×) over the country average.

Where do Polo shirt fans live in United States?

Polo shirt fans in United States are most concentrated in California (reach 851,709), Texas (reach 666,237), and Florida (reach 353,163). These three regions account for the largest share of the active audience.

What other brands do Polo shirt fans also like?

Beyond Polo shirt itself, the audience over-indexes on Personalised Gifts (14.76×), Indian Premier League (6.33×), Asia Cup (13.85×), and OUTFITTERS (28.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.