Pepe Jeans Audience in United States

Pepe Jeans logo

Pepe Jeans has an estimated audience of 715,497 people in United States. 50.7% are female, 49.3% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Rhianna (singer), Hair tutorials, River Island, Nordstrom rack, Stetson.

The average Pepe Jeans fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rhianna (singer), Hair tutorials, River Island, with strongest over-indexing on Rhianna (singer) (15.46× the country average). Demographically, the Pepe Jeans audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Pepe Jeans fans

Demographic split for Pepe Jeans audience in United States
MetricValue
Female50.7%
Male49.3%
Average age36.0
Estimated audience size715,497

Audience persona

The typical Pepe Jeans fan in United States is balanced, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Pepe Jeans in United States
RegionReachAffinity
California101,2041.29×
Texas87,2531.42×
New York67,4201.69×
Florida64,6141.33×
New Jersey28,8851.59×
Georgia24,9621.13×
Illinois24,9111.05×
Pennsylvania21,3130.88×
North Carolina20,9550.97×
Virginia19,4311.11×
Michigan17,5340.94×
Ohio17,0710.77×
Arizona16,2781.11×
Washington15,1821.06×
Massachusetts14,8611.05×
Maryland11,9040.97×
Tennessee11,5660.81×
Oregon11,5231.4×
Indiana10,7620.82×
Missouri10,7320.93×
Colorado10,7240.95×
Iowa10,0621.71×
Connecticut9,1981.28×
South Carolina9,0770.84×
Oklahoma9,0421.14×
Minnesota9,0350.88×
Kansas8,8951.58×
Nevada8,4881.23×
Wisconsin8,3540.78×
Louisiana7,3900.8×
Alabama7,1110.71×
Arkansas7,0741.2×
Nebraska6,3741.78×
Kentucky6,0320.67×
Utah5,6590.88×
Mississippi3,9120.66×
Washington, District of Columbia2,9961.39×
New Mexico2,8230.79×
Idaho2,6090.73×
New Hampshire2,2810.81×
West Virginia2,1910.66×
Hawaii2,0860.68×
Rhode Island2,0650.91×
Delaware1,7260.87×
Maine1,6510.64×
South Dakota1,5840.96×
Montana1,1040.56×
Alaska1,0930.71×
North Dakota8200.56×
Vermont7670.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepe Jeans audience
BrandAffinityCategory
Rhianna (singer)15.46×Music & Radio
Hair tutorials17.67×Beauty & Wellness
River Island30.79×Fashion & Accessoires
Nordstrom rack5.01×Fashion & Accessoires
Stetson32.07×Fashion & Accessoires
Nigeria7.5×Travel & Leisure
Superman2.51×Movies & TV
Prosthetic makeup15.25×Beauty & Wellness
TikTok2.85×Internet & Social Media
Natural bodybuilding7.81×Sports
Stars9.06×Music & Radio
Free shipping9.53×Shopping
Female bodybuilding8.32×Sports
Jenna Ortega5.64×Movies & TV
Fitness and figure competition6.94×Sports
1990s in fashion5.39×Fashion & Accessoires
Gay Love7.64×Politics & Society
Latin dance6.99×Sports
Afrobeat4.92×Music & Radio
Miss World20.37×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepe Jeans audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Luxury OrientationPREMIUM1.97
Quality AwarenessPREMIUM1.7
Design AffinityPREMIUM1.66
Pet OwnershipJOY1.6
SustainabilityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Pepe Jeans
CountryShare
India22.0%
Spain13.9%
Italy9.5%

See Pepe Jeans audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Pepe Jeans have in United States?

Pepe Jeans has an estimated audience of 715,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Pepe Jeans fans?

50.7% of Pepe Jeans fans are female, 49.3% are male, with an average age of 36.0 years.

Which brands do Pepe Jeans fans like most?

Pepe Jeans fans show strongest brand affinity for Rhianna (singer) (15.46×), Hair tutorials (17.67×), and River Island (30.79×) over the country average.

Where do Pepe Jeans fans live in United States?

Pepe Jeans fans in United States are most concentrated in California (reach 101,204), Texas (reach 87,253), and New York (reach 67,420). These three regions account for the largest share of the active audience.

What other brands do Pepe Jeans fans also like?

Beyond Pepe Jeans itself, the audience over-indexes on Hair tutorials (17.67×), River Island (30.79×), Nordstrom rack (5.01×), and Stetson (32.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepe Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.