Rascasse Audience Intelligence

Pepe Jeans Target Market in United States

A data profile of the people who buy, follow and care about Pepe Jeans in United States — modelled from more than twelve digital signal sources. Pepe Jeans has an estimated audience of 712,281 people in United States.

#13among Mainstream fashion in United States#3046among Brand in United States#1138in Fashion & Accessoires

The average Pepe Jeans fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rhianna (singer), Hair tutorials, River Island, with strongest over-indexing on Rhianna (singer) (15.46× the country average).

Demographically, the Pepe Jeans audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepe Jeans fan in United States is balanced, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Rhianna (singer).

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepe Jeans profile in United States.

Audience size
712K
in United States
Gender
50.7%♀
49.3% male
Age
36.0
average years
Country rank
#29593
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pepe Jeans

50.7% are female, 49.3% are male, average age 36.0.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Pepe Jeans audience in United States
MetricValue
Female50.7%
Male49.3%
Average age36.0
Estimated audience size712,281
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Pepe Jeans audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3916%
40-4916%
50+18%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Pepe Jeans audience comes from United States.

Worldwide audience distribution share by country for Pepe Jeans
CountryShare
India22.4%
Spain13.7%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepe Jeans audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepe Jeans customers by region in United States
#RegionReachAffinity×
01New York~70K1.70×
02Nebraska~6K1.64×
03New Jersey~30K1.54×
04Iowa~9K1.50×
05Kansas~8K1.45×
06Texas~80K1.38×
07Florida~70K1.34×
08Connecticut~9K1.23×
09California~90K1.20×
10Oregon~10K1.20×
11Washington, District of Columbia~3K1.20×
12Georgia~30K1.17×
13Arkansas~7K1.14×
14Oklahoma~9K1.13×
15Nevada~8K1.12×
16Virginia~20K1.05×
17Arizona~20K1.05×
18Washington~10K1.02×
19South Dakota~2K1.02×
20Massachusetts~10K1.01×
21Illinois~20K1.00×
22North Carolina~20K0.98×
23Rhode Island~2K0.97×
24Maryland~10K0.96×
25Missouri~10K0.96×
26Michigan~20K0.95×
27Colorado~10K0.95×
28Delaware~2K0.95×
29Alaska~1K0.95×
30New Mexico~3K0.93×
31Vermont~1K0.93×
32Montana~2K0.92×
33North Dakota~1K0.92×
34New Hampshire~3K0.91×
35Pennsylvania~20K0.89×
36Louisiana~8K0.89×
37Utah~6K0.89×
38South Carolina~10K0.88×
39Minnesota~9K0.88×
40Idaho~3K0.88×
41Tennessee~10K0.87×
42Mississippi~5K0.87×
43West Virginia~3K0.87×
44Hawaii~3K0.87×
45Maine~2K0.87×
46Indiana~10K0.84×
47Alabama~8K0.83×
48Wisconsin~9K0.82×
49Kentucky~7K0.80×
50Ohio~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Pepe Jeans, United States
0.77×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepe Jeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepe Jeans audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires32.07×
02River IslandFashion & Accessoires30.79×
03Hair tutorialsBeauty & Wellness17.67×
04Rhianna (singer)Music & Radio15.46×
05Prosthetic makeupBeauty & Wellness15.25×
06Free shippingShopping9.53×
07StarsMusic & Radio9.06×
08Female bodybuildingSports8.32×
09Natural bodybuildingSports7.81×
10Gay LovePolitics & Society7.64×
11NigeriaTravel & Leisure7.50×
12Latin danceSports6.99×
13Fitness and figure competitionSports6.94×
14Jenna OrtegaMovies & TV5.64×
151990s in fashionFashion & Accessoires5.39×
16Nordstrom rackFashion & Accessoires5.01×
17AfrobeatMusic & Radio4.92×
18FIFA World CupSports2.90×
19TikTokInternet & Social Media2.85×
20SupermanMovies & TV2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepe Jeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepe Jeans audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.49×
ExtroversionTHRILL2.15×
Luxury OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepe Jeans audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Family OrientationCONSERVATISM0.70×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pepe Jeans's target market in United States?

Pepe Jeans's target market in United States covers an estimated 712,281 people, concentrated in California and Texas.

02

What is the gender split and age of Pepe Jeans customers?

50.7% of the Pepe Jeans audience are female, 49.3% are male, with an average age of 36.0 years.

03

Which brands do Pepe Jeans fans like most?

Pepe Jeans fans show strongest brand affinity for Rhianna (singer) (15.46×), Hair tutorials (17.67×), and River Island (30.79×) over the country average.

04

Where do Pepe Jeans fans live in United States?

Pepe Jeans fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pepe Jeans fans also like?

Beyond Pepe Jeans itself, the audience over-indexes on Hair tutorials (17.67×), River Island (30.79×), Nordstrom rack (5.01×), and Stetson (32.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Pepe Jeans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepe Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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