SimCity BuildIt Audience in United States

SimCity BuildIt logo

SimCity BuildIt has an estimated audience of 356,108 people in United States. 46.0% are female, 54.0% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: SimCity, Candy Crush Saga, Polo shirt, Super Mario World, Atari.

The average SimCity BuildIt fan in United States is 29.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SimCity, Candy Crush Saga, Polo shirt, with strongest over-indexing on SimCity (90.55× the country average). Demographically, the SimCity BuildIt audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Strategy

Demographics of SimCity BuildIt fans

Demographic split for SimCity BuildIt audience in United States
MetricValue
Female46.0%
Male54.0%
Average age29.5
Estimated audience size356,108

Audience persona

The typical SimCity BuildIt fan in United States is balanced, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for SimCity.

Top regions in United States

Top regions ranked by reach for SimCity BuildIt in United States
RegionReachAffinity
California42,8231.09×
Texas24,7790.81×
Florida20,7970.86×
New York20,0361.01×
Illinois14,2721.2×
Pennsylvania11,6100.97×
Michigan10,9261.17×
Ohio10,6910.97×
North Carolina10,2370.96×
Indiana9,5721.47×
Washington9,3311.31×
Georgia9,2570.84×
New Jersey8,4780.94×
Virginia8,1420.94×
Arizona7,7061.06×
Massachusetts7,3841.05×
Tennessee6,7010.94×
Missouri6,5671.14×
Wisconsin5,9261.11×
Maryland5,8260.95×
Colorado5,7091.02×
Kentucky5,1011.14×
Minnesota5,0901×
Oregon4,7441.16×
South Carolina4,4260.83×
Louisiana4,1470.9×
Kansas3,8901.39×
Alabama3,8400.77×
Arkansas3,4321.17×
Oklahoma3,3690.85×
Connecticut3,2100.9×
Nevada2,8560.83×
Iowa2,8320.97×
Utah2,6630.84×
Mississippi1,9390.66×
Nebraska1,7931×
Idaho1,7520.98×
West Virginia1,5430.93×
New Hampshire1,3730.98×
New Mexico1,3130.74×
Montana1,2791.29×
Maine1,2460.98×
Hawaii1,1220.73×
Rhode Island1,0520.93×
Vermont9701.55×
Washington, District of Columbia9060.85×
Alaska8811.16×
South Dakota7570.92×
Delaware7480.76×
North Dakota6820.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SimCity BuildIt audience
BrandAffinityCategory
SimCity90.55×Games
Candy Crush Saga19.59×Games
Polo shirt24.27×Fashion & Accessoires
Super Mario World52.31×Games
Atari40.22×Games
MapleStory41.77×Games
Grand Chase50.16×Sports
Group buying14.42×Shopping
Animal Crossing14.36×Games
Kia Sportage20×Cars & Mobility
Capcom31.49×Games
World of Warships35.12×Games
Daniel Craig11.17×Movies & TV
Simulation games6.6×Games
Gaming computer5.3×Technology & Electronics
Candy Crush Soda Saga18.81×Games
Super Mario Bros.8.77×Games
Angry Birds11.04×Games
Final Fantasy7.08×Games
Raspberry Pi15.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SimCity BuildIt audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Pet OwnershipJOY1
Early Adopter MentalityPOWER1
Need for SecurityCONSERVATISM0.93
Luxury OrientationPREMIUM0.93
Quality AwarenessPREMIUM0.9

Worldwide distribution

Worldwide audience distribution share by country for SimCity BuildIt
CountryShare
United States27.0%
Japan18.3%
Germany6.6%

See SimCity BuildIt audiences in other countries

More Strategy audiences in United States

Frequently asked questions

How many fans does SimCity BuildIt have in United States?

SimCity BuildIt has an estimated audience of 356,108 people in United States, concentrated in California and Texas.

What is the gender split and age of SimCity BuildIt fans?

46.0% of SimCity BuildIt fans are female, 54.0% are male, with an average age of 29.5 years.

Which brands do SimCity BuildIt fans like most?

SimCity BuildIt fans show strongest brand affinity for SimCity (90.55×), Candy Crush Saga (19.59×), and Polo shirt (24.27×) over the country average.

Where do SimCity BuildIt fans live in United States?

SimCity BuildIt fans in United States are most concentrated in California (reach 42,823), Texas (reach 24,779), and Florida (reach 20,797). These three regions account for the largest share of the active audience.

What other brands do SimCity BuildIt fans also like?

Beyond SimCity BuildIt itself, the audience over-indexes on Candy Crush Saga (19.59×), Polo shirt (24.27×), Super Mario World (52.31×), and Atari (40.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SimCity BuildIt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.