Rascasse Audience Intelligence

SimCity BuildIt Audience in United States

A data profile of the people who buy, follow and care about SimCity BuildIt in United States — modelled from more than twelve digital signal sources. SimCity BuildIt has an estimated audience of 356,076 people in United States.

#4among Strategy in United States#667among Video / Board Game in United States#1017in Games

The average SimCity BuildIt fan in United States is 29.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Polo shirt, SimCity, Atari, with strongest over-indexing on Polo shirt (59.38× the country average).

Demographically, the SimCity BuildIt audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SimCity BuildIt fan in United States is balanced, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Polo shirt.

Category: Games · Type: Video / Board Game · Subtype: Strategy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SimCity BuildIt profile in United States.

Audience size
356K
in United States
Gender
46.0%♀
54.0% male
Age
29.5
average years
Country rank
#44219
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SimCity BuildIt fans

46.0% are female, 54.0% are male, average age 29.5.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for SimCity BuildIt audience in United States
MetricValue
Female46.0%
Male54.0%
Average age29.5
Estimated audience size356,076
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the SimCity BuildIt audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

26.9%

of the worldwide SimCity BuildIt audience comes from United States.

Worldwide audience distribution share by country for SimCity BuildIt
CountryShare
United States26.9%
Japan18.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SimCity BuildIt audience in United States is strongest.

Fig. 05

Top regions by affinity

SimCity BuildIt fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.62×
02Ohio~10K1.27×
03Indiana~8K1.24×
04Arkansas~4K1.22×
05New Mexico~2K1.20×
06Arizona~8K1.16×
07Vermont<1K1.15×
08Missouri~6K1.12×
09Montana~1K1.06×
10Oregon~4K1.05×
11Kansas~3K1.05×
12Alaska<1K1.05×
13Wisconsin~6K1.04×
14Massachusetts~7K1.03×
15Iowa~3K1.03×
16Illinois~10K1.02×
17Michigan~10K1.02×
18Minnesota~5K1.02×
19California~40K1.01×
20Kentucky~5K1.01×
21Maine~1K1.01×
22Connecticut~4K1.00×
23Nebraska~2K1.00×
24South Dakota<1K1.00×
25New Hampshire~1K0.99×
26North Dakota<1K0.99×
27Rhode Island~1K0.98×
28West Virginia~2K0.97×
29Washington, District of Columbia~1K0.97×
30New York~20K0.96×
31New Jersey~9K0.95×
32Idaho~2K0.95×
33Hawaii~1K0.95×
34Pennsylvania~10K0.94×
35Virginia~8K0.94×
36Maryland~6K0.94×
37Colorado~5K0.94×
38Oklahoma~4K0.94×
39Delaware<1K0.94×
40Nevada~3K0.92×
41Mississippi~3K0.92×
42Tennessee~6K0.90×
43Alabama~4K0.90×
44Utah~3K0.90×
45North Carolina~10K0.89×
46Louisiana~4K0.88×
47South Carolina~5K0.86×
48Georgia~9K0.84×
49Florida~20K0.83×
50Texas~20K0.79×
Fig. 06

Affinity by region

Affinity by region — SimCity BuildIt, United States
0.79×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SimCity BuildIt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SimCity BuildIt audience
#·InterestCategoryAffinity×
01Super Mario WorldGames100.43×
02SimCityGames97.01×
03AtariGames94.85×
04World of WarshipsGames75.28×
05Polo shirtFashion & Accessoires59.38×
06MapleStoryGames59.10×
07CapcomGames56.91×
08Raspberry PiTechnology & Electronics44.09×
09Daniel CraigMovies & TV39.06×
10MiniclipGames37.91×
11Bubble ShooterGames29.09×
12Angry BirdsGames28.39×
13Cowboy BebopMovies & TV25.87×
14Hatsune MikuLiterature24.58×
15Super Mario Bros.Games24.02×
16Animal CrossingGames22.92×
17Final FantasyGames18.89×
18Patrick DempseyMovies & TV17.77×
19Candy Crush SagaGames17.52×
20Gaming computerTechnology & Electronics15.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SimCity BuildIt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SimCity BuildIt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
Convenience OrientationPREMIUM1.70×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SimCity BuildIt audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
Community OrientationOPEN0.76×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SimCity BuildIt have in United States?

SimCity BuildIt has an estimated audience of 356,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SimCity BuildIt fans?

46.0% of SimCity BuildIt fans are female, 54.0% are male, with an average age of 29.5 years.

03

Which brands do SimCity BuildIt fans like most?

SimCity BuildIt fans show strongest brand affinity for Polo shirt (59.38×), SimCity (97.01×), and Atari (94.85×) over the country average.

04

Where do SimCity BuildIt fans live in United States?

SimCity BuildIt fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do SimCity BuildIt fans also like?

Beyond SimCity BuildIt itself, the audience over-indexes on SimCity (97.01×), Atari (94.85×), Super Mario World (100.43×), and Daniel Craig (39.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See SimCity BuildIt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SimCity BuildIt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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