Rascasse Audience Intelligence

Capcom Target Market in United States

A data profile of the people who buy, follow and care about Capcom in United States — modelled from more than twelve digital signal sources. Capcom has an estimated audience of 831,530 people in United States.

#10among Video game developer in United States#2743among Brand in United States#549in Games

The average Capcom fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Crash Bandicoot (video game), Crash Bandicoot, Atari, with strongest over-indexing on Crash Bandicoot (video game) (93.55× the country average).

Demographically, the Capcom audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capcom fan in United States is more male, around 33.1 years old, with strong Social Media Usage tendencies and a notable affinity for Crash Bandicoot (video game).

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capcom profile in United States.

Audience size
832K
in United States
Gender
42.1%♀
57.9% male
Age
33.1
average years
Country rank
#26755
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capcom

42.1% are female, 57.9% are male, average age 33.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Capcom audience in United States
MetricValue
Female42.1%
Male57.9%
Average age33.1
Estimated audience size831,530
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Capcom audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Capcom audience comes from United States.

Worldwide audience distribution share by country for Capcom
CountryShare
United States17.5%
Japan14.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capcom audience in United States is strongest.

Fig. 05

Top regions by affinity

Capcom customers by region in United States
#RegionReachAffinity×
01New York~80K1.76×
02Delaware~3K1.48×
03California~100K1.45×
04Kentucky~10K1.22×
05South Dakota~2K1.21×
06Nevada~9K1.20×
07Washington~20K1.19×
08Virginia~20K1.15×
09Texas~80K1.12×
10Alaska~2K1.10×
11Oregon~10K1.09×
12Massachusetts~20K1.08×
13Hawaii~4K1.08×
14New Jersey~20K1.05×
15Arizona~20K1.04×
16Maryland~10K1.04×
17Illinois~30K1.03×
18Oklahoma~9K1.03×
19Ohio~30K1.02×
20West Virginia~4K1.02×
21Utah~7K1.01×
22North Carolina~20K1.00×
23Florida~50K0.99×
24Michigan~20K0.97×
25Connecticut~8K0.97×
26Indiana~10K0.96×
27Pennsylvania~30K0.95×
28Colorado~10K0.95×
29Georgia~20K0.94×
30Louisiana~10K0.94×
31Arkansas~6K0.94×
32Missouri~10K0.93×
33South Carolina~10K0.93×
34Idaho~4K0.93×
35Rhode Island~2K0.93×
36North Dakota~2K0.91×
37Iowa~6K0.90×
38Kansas~6K0.89×
39New Mexico~4K0.89×
40New Hampshire~3K0.89×
41Wisconsin~10K0.88×
42Minnesota~10K0.88×
43Nebraska~4K0.87×
44Mississippi~6K0.86×
45Washington, District of Columbia~2K0.86×
46Vermont~1K0.86×
47Tennessee~10K0.85×
48Alabama~10K0.85×
49Maine~2K0.84×
50Montana~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Capcom, United States
0.84×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capcom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capcom audience
#·InterestCategoryAffinity×
01Donkey Kong 64Games123.05×
02Mario Kart 64Games101.96×
03Crash Bandicoot (video game)Games93.55×
04Super Mario 64Games89.71×
05Donkey KongGames78.41×
06Crash BandicootGames76.73×
07Super Mario WorldGames65.76×
08AtariGames65.15×
09SimCity BuildItGames56.91×
10SimCityGames40.04×
11Johnny RocketsFood & Beverages33.08×
12Edge (magazine)Games24.24×
13Super Mario Bros.Games23.23×
14Final Fantasy VIIGames20.36×
15ANTHEMMusic & Radio16.32×
16The Legend of ZeldaGames15.76×
17WarcraftGames15.34×
18Final FantasyGames11.68×
19World of WarcraftGames10.78×
20Playstation 5Games9.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capcom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capcom audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.85×
Risk AppetiteTHRILL1.67×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capcom audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
Convenience OrientationPREMIUM0.85×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capcom's target market in United States?

Capcom's target market in United States covers an estimated 831,530 people, concentrated in California and New York.

02

What is the gender split and age of Capcom customers?

42.1% of the Capcom audience are female, 57.9% are male, with an average age of 33.1 years.

03

Which brands do Capcom fans like most?

Capcom fans show strongest brand affinity for Crash Bandicoot (video game) (93.55×), Crash Bandicoot (76.73×), and Atari (65.15×) over the country average.

04

Where do Capcom fans live in United States?

Capcom fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Capcom fans also like?

Beyond Capcom itself, the audience over-indexes on Crash Bandicoot (76.73×), Atari (65.15×), Donkey Kong (78.41×), and Super Mario World (65.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Capcom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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