Capcom Audience in United States

Capcom logo

Capcom has an estimated audience of 807,800 people in United States. 42.1% are female, 57.9% are male, average age 33.1. Top regions: California, New York, Texas. Top brand affinities: Crash Bandicoot (video game), Crash Bandicoot, Donkey Kong, Atari, Super Mario World.

The average Capcom fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Crash Bandicoot (video game), Crash Bandicoot, Donkey Kong, with strongest over-indexing on Crash Bandicoot (video game) (93.55× the country average). Demographically, the Capcom audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Capcom fans

Demographic split for Capcom audience in United States
MetricValue
Female42.1%
Male57.9%
Average age33.1
Estimated audience size807,800

Audience persona

The typical Capcom fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Crash Bandicoot (video game).

Top regions in United States

Top regions ranked by reach for Capcom in United States
RegionReachAffinity
California134,0751.51×
New York99,6882.21×
Texas83,8291.21×
Florida55,4691.01×
Illinois28,0391.04×
Pennsylvania26,6840.98×
Ohio26,3561.06×
North Carolina25,0981.03×
Virginia24,0281.22×
Georgia23,3070.94×
New Jersey22,1611.08×
Michigan20,4910.97×
Washington19,9701.23×
Massachusetts18,5171.16×
Arizona16,1990.98×
Kentucky14,3521.42×
Maryland14,0691.01×
Tennessee13,8640.86×
Indiana13,3490.9×
Colorado12,3260.97×
Missouri12,2770.94×
Wisconsin10,7970.89×
Oregon10,6761.15×
Minnesota10,2660.89×
South Carolina10,0600.83×
Louisiana9,8600.95×
Oklahoma9,3481.04×
Nevada9,3421.2×
Alabama9,0640.8×
Connecticut7,5580.93×
Utah7,0270.97×
Arkansas5,7450.86×
Iowa5,6770.85×
Kansas5,2250.82×
Mississippi5,2010.78×
Hawaii3,7881.09×
West Virginia3,5890.95×
Idaho3,3770.83×
Delaware3,2531.46×
New Mexico3,1360.77×
Nebraska2,9510.73×
New Hampshire2,5080.79×
South Dakota2,1651.16×
Washington, District of Columbia2,1620.89×
Rhode Island2,0420.79×
Maine2,0410.71×
Alaska1,9951.15×
Montana1,6400.73×
North Dakota1,3670.82×
Vermont1,0130.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capcom audience
BrandAffinityCategory
Crash Bandicoot (video game)93.55×Games
Crash Bandicoot76.73×Games
Donkey Kong78.41×Games
Atari65.15×Games
Super Mario World65.76×Games
Super Mario Bros.23.23×Games
Super Mario 6489.71×Games
SimCity40.04×Games
The Legend of Zelda15.76×Games
Final Fantasy VII20.36×Games
World of Warcraft10.78×Games
Donkey Kong 64123.05×Games
SimCity BuildIt56.91×Games
Warcraft15.34×Games
Edge (magazine)24.24×Games
Playstation 59.58×Games
Final Fantasy11.68×Games
Mario Kart 64101.96×Games
Johnny Rockets33.08×Food & Beverages
ANTHEM16.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capcom audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.37
Early Adopter MentalityPOWER2.02
Social Media UsageJOY1.18
Urban LifestyleOPEN1.16
Pet OwnershipJOY1.11
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Capcom
CountryShare
United States17.4%
Japan14.8%
India6.4%

See Capcom audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Capcom have in United States?

Capcom has an estimated audience of 807,800 people in United States, concentrated in California and New York.

What is the gender split and age of Capcom fans?

42.1% of Capcom fans are female, 57.9% are male, with an average age of 33.1 years.

Which brands do Capcom fans like most?

Capcom fans show strongest brand affinity for Crash Bandicoot (video game) (93.55×), Crash Bandicoot (76.73×), and Donkey Kong (78.41×) over the country average.

Where do Capcom fans live in United States?

Capcom fans in United States are most concentrated in California (reach 134,075), New York (reach 99,688), and Texas (reach 83,829). These three regions account for the largest share of the active audience.

What other brands do Capcom fans also like?

Beyond Capcom itself, the audience over-indexes on Crash Bandicoot (76.73×), Donkey Kong (78.41×), Atari (65.15×), and Super Mario World (65.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.