Rascasse Audience Intelligence

Super Mario 64 Audience in United States

A data profile of the people who buy, follow and care about Super Mario 64 in United States — modelled from more than twelve digital signal sources. Super Mario 64 has an estimated audience of 335,344 people in United States.

#417among Video game in United States#698among Video / Board Game in United States#1054in Games

The average Super Mario 64 fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super Mario World, Atari, Zachary Levi, with strongest over-indexing on Super Mario World (170.48× the country average).

Demographically, the Super Mario 64 audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario 64 fan in United States is more male, around 30.6 years old, with strong Need for Security tendencies and a notable affinity for Super Mario World.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario 64 profile in United States.

Audience size
335K
in United States
Gender
35.5%♀
64.5% male
Age
30.6
average years
Country rank
#45639
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario 64 fans

35.5% are female, 64.5% are male, average age 30.6.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Super Mario 64 audience in United States
MetricValue
Female35.5%
Male64.5%
Average age30.6
Estimated audience size335,344
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Super Mario 64 audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3921%
40-4910%
50+5%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Super Mario 64 audience comes from United States.

Worldwide audience distribution share by country for Super Mario 64
CountryShare
United States26.8%
Italy7.1%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario 64 audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario 64 fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~6K1.33×
02Oklahoma~5K1.26×
03Texas~40K1.25×
04Arkansas~3K1.23×
05Utah~4K1.18×
06Virginia~9K1.14×
07Washington~8K1.14×
08Indiana~7K1.14×
09New Jersey~10K1.13×
10Nevada~4K1.13×
11California~40K1.10×
12Louisiana~5K1.10×
13North Carolina~10K1.09×
14West Virginia~2K1.09×
15Alabama~5K1.08×
16Kansas~3K1.08×
17Idaho~2K1.08×
18New Mexico~2K1.07×
19Mississippi~3K1.06×
20Georgia~10K1.05×
21Arizona~7K1.05×
22Oregon~4K1.05×
23Pennsylvania~10K1.02×
24Maryland~6K1.02×
25Iowa~3K1.02×
26Ohio~10K1.01×
27Missouri~5K1.01×
28Alaska<1K1.00×
29Florida~20K0.99×
30Illinois~10K0.99×
31North Dakota<1K0.99×
32Michigan~8K0.97×
33Tennessee~6K0.97×
34Connecticut~3K0.97×
35South Carolina~5K0.96×
36Wisconsin~5K0.96×
37Delaware<1K0.96×
38New Hampshire~1K0.95×
39Rhode Island<1K0.94×
40Nebraska~2K0.93×
41New York~20K0.92×
42Maine~1K0.88×
43South Dakota<1K0.88×
44Massachusetts~6K0.85×
45Montana<1K0.85×
46Minnesota~4K0.82×
47Colorado~4K0.81×
48Vermont<1K0.81×
49Hawaii~1K0.75×
50Washington, District of Columbia<1K0.62×
Fig. 06

Affinity by region

Affinity by region — Super Mario 64, United States
0.62×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario 64 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario 64 audience
#·InterestCategoryAffinity×
01Super Mario WorldGames170.48×
02AtariGames149.51×
03Rio 2Movies & TV99.56×
04CapcomGames89.71×
05Zachary LeviMovies & TV87.81×
06SimCityGames62.10×
07Battlefield 4Games61.75×
08HearthstoneGames61.48×
09World of WarshipsGames60.76×
10Mario KartGames46.03×
11MapleStoryGames43.44×
12Super Mario Bros.Games36.97×
13JumanjiMovies & TV34.21×
14Role-playingGames26.36×
15The SimsGames19.63×
16Chris Evans (actor)Movies & TV14.39×
17Final FantasyGames13.64×
18Gaming computerTechnology & Electronics11.12×
19RobloxGames11.09×
20World of WarcraftGames9.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario 64 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario 64 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
Early Adopter MentalityPOWER1.48×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario 64 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Community OrientationOPEN0.66×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario 64 have in United States?

Super Mario 64 has an estimated audience of 335,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario 64 fans?

35.5% of Super Mario 64 fans are female, 64.5% are male, with an average age of 30.6 years.

03

Which brands do Super Mario 64 fans like most?

Super Mario 64 fans show strongest brand affinity for Super Mario World (170.48×), Atari (149.51×), and Zachary Levi (87.81×) over the country average.

04

Where do Super Mario 64 fans live in United States?

Super Mario 64 fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario 64 fans also like?

Beyond Super Mario 64 itself, the audience over-indexes on Atari (149.51×), Zachary Levi (87.81×), Super Mario Bros. (36.97×), and Capcom (89.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario 64. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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