Civilization Audience in United States

Civilization logo

Civilization has an estimated audience of 5,539,459 people in United States. 40.0% are female, 60.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Minnesota, Urban Outfitters.

The average Civilization fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Civilization audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Strategy

Demographics of Civilization fans

Demographic split for Civilization audience in United States
MetricValue
Female40.0%
Male60.0%
Average age41.9
Estimated audience size5,539,459

Audience persona

The typical Civilization fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Civilization in United States
RegionReachAffinity
California744,6711.22×
Texas553,4191.16×
Florida414,3271.1×
New York368,3491.19×
Illinois212,7731.15×
Ohio208,7311.22×
Georgia185,1491.08×
Pennsylvania174,3330.93×
Virginia167,2471.24×
North Carolina164,5080.99×
Michigan160,7921.11×
New Jersey144,2101.02×
Washington135,2481.22×
Arizona127,2581.13×
Massachusetts108,4210.99×
Maryland106,8221.12×
Tennessee105,1180.95×
Indiana103,5221.02×
Missouri90,7091.02×
Colorado80,6110.92×
Alabama77,3681×
Louisiana76,8251.08×
Minnesota75,3950.95×
South Carolina72,6280.87×
Wisconsin72,4730.87×
Kentucky67,3200.97×
Oklahoma67,0601.09×
Oregon66,7191.05×
Nevada50,5410.94×
Connecticut50,2580.9×
Utah47,8210.96×
Kansas43,6581×
Mississippi42,6050.93×
Arkansas40,9330.9×
Iowa40,6750.89×
West Virginia28,1951.09×
New Mexico25,9450.93×
Hawaii25,0261.05×
Idaho24,2780.87×
Nebraska22,8020.82×
Washington, District of Columbia19,5811.18×
New Hampshire19,0330.87×
Maine18,8620.95×
Alaska15,3521.3×
Rhode Island14,4550.82×
South Dakota13,5511.06×
Montana12,7040.83×
Delaware10,6220.7×
North Dakota9,6140.84×
Vermont8,9000.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Civilization audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Minnesota2.24×Travel & Leisure
Urban Outfitters2.38×Shopping
Elsword17.67×Games
The Historian16.48×Literature
Nationality2.22×Politics & Society
3D printing1.98×Technology & Electronics
Eurail16.57×Cars & Mobility
Progressive rock1.54×Music & Radio
Jingoism1.56×Politics & Society
Parral, Chihuahua9.06×Travel & Leisure
Winemaking2.2×Food & Beverages
Étouffée10.7×Food & Beverages
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
Glasgow, Kentucky10.96×Travel & Leisure
Pot roast3.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Civilization audience
TraitClusterScore
PatriotismCONSERVATISM2
IndividualismJOY1.46
Need for SecurityCONSERVATISM1.38
SpiritualityBALANCE1.32
Convenience OrientationPREMIUM1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Civilization
CountryShare
United States31.7%
Brazil9.8%
India8.5%

See Civilization audiences in other countries

More Strategy audiences in United States

Frequently asked questions

How many fans does Civilization have in United States?

Civilization has an estimated audience of 5,539,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Civilization fans?

40.0% of Civilization fans are female, 60.0% are male, with an average age of 41.9 years.

Which brands do Civilization fans like most?

Civilization fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Civilization fans live in United States?

Civilization fans in United States are most concentrated in California (reach 744,671), Texas (reach 553,419), and Florida (reach 414,327). These three regions account for the largest share of the active audience.

What other brands do Civilization fans also like?

Beyond Civilization itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Minnesota (2.24×), and Urban Outfitters (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Civilization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.