Civilization Audience in Germany

Civilization has an estimated audience of 818,153 people in Germany. 33.5% are female, 66.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Satire, Allgäu, German television comedy, Tagesschau.

The average Civilization fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Satire, Allgäu, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Civilization audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Strategy

Demographics of Civilization fans

Demographic split for Civilization audience in Germany
MetricValue
Female33.5%
Male66.5%
Average age40.8
Estimated audience size818,153

Audience persona

The typical Civilization fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Jotex.

Top regions in Germany

Top regions ranked by reach for Civilization in Germany
RegionReachAffinity
Nordrhein-Westfalen195,0341.08×
Bayern142,2181.08×
Baden-Württemberg108,8600.97×
Hessen86,3621.38×
Niedersachsen84,1131.05×
Berlin53,3441.45×
Sachsen39,3380.98×
Rheinland-Pfalz36,5720.89×
Schleswig-Holstein31,4201.06×
Brandenburg23,0250.9×
Hamburg21,4161.15×
Sachsen-Anhalt16,4940.77×
Thüringen16,0620.77×
Mecklenburg-Vorpommern10,6760.68×
Saarland7,6550.76×
Bremen7,5401.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Civilization audience
BrandAffinityCategory
Jotex78.71×Shopping
Satire8.81×Literature
Allgäu9.19×Travel & Leisure
German television comedy7.31×Movies & TV
Tagesschau2.15×Movies & TV
Country rap6.14×Music & Radio
Pets1.79×Pets & Animals
Lake Constance7.94×Travel & Leisure
Saturn (store)3.11×Shopping
Automobiles1.79×Cars & Mobility
FC Bayern Munich1.64×Sports
Forestry4.47×Home & Garden
Westdeutscher Rundfunk3.08×Movies & TV
Fertilizer5.68×Home & Garden
Headphones4.42×Technology & Electronics
Western Union3.31×Business & Career
Netto Marken-Discount1.75×Shopping
Firefox4.59×Internet & Social Media
John Deere5.04×Cars & Mobility
Public administration6.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Civilization audience
TraitClusterScore
PatriotismCONSERVATISM1.96
Pet OwnershipJOY1.45
SpiritualityBALANCE1.39
Need for SecurityCONSERVATISM1.37
Convenience OrientationPREMIUM1.28
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Civilization
CountryShare
United States31.7%
Brazil9.8%
India8.5%

See Civilization audiences in other countries

More Strategy audiences in Germany

Frequently asked questions

How many fans does Civilization have in Germany?

Civilization has an estimated audience of 818,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Civilization fans?

33.5% of Civilization fans are female, 66.5% are male, with an average age of 40.8 years.

Which brands do Civilization fans like most?

Civilization fans show strongest brand affinity for Jotex (78.71×), Satire (8.81×), and Allgäu (9.19×) over the country average.

Where do Civilization fans live in Germany?

Civilization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,034), Bayern (reach 142,218), and Baden-Württemberg (reach 108,860). These three regions account for the largest share of the active audience.

What other brands do Civilization fans also like?

Beyond Civilization itself, the audience over-indexes on Satire (8.81×), Allgäu (9.19×), German television comedy (7.31×), and Tagesschau (2.15×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Civilization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.