Age of Empires Audience in United States

Age of Empires logo

Age of Empires has an estimated audience of 1,335,847 people in United States. 42.6% are female, 57.4% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Clash of Clans, Clash Royale, Action-adventure game, Action role-playing game, Massively multiplayer online real-time strategy game.

The average Age of Empires fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clash of Clans, Clash Royale, Action-adventure game, with strongest over-indexing on Clash of Clans (44.44× the country average). Demographically, the Age of Empires audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Strategy

Demographics of Age of Empires fans

Demographic split for Age of Empires audience in United States
MetricValue
Female42.6%
Male57.4%
Average age32.3
Estimated audience size1,335,847

Audience persona

The typical Age of Empires fan in United States is more male, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Clash of Clans.

Top regions in United States

Top regions ranked by reach for Age of Empires in United States
RegionReachAffinity
California160,0621.09×
Texas117,5741.02×
Florida88,8280.98×
New York70,6600.95×
Illinois45,3621.02×
Washington40,4621.51×
Ohio38,9890.95×
Pennsylvania38,0570.85×
Virginia34,7701.07×
Michigan33,9750.97×
North Carolina33,8210.84×
Georgia31,7720.77×
Arizona29,2291.07×
New Jersey28,0110.82×
Massachusetts26,6301.01×
Tennessee24,7660.92×
Colorado24,6451.17×
Missouri23,7961.11×
Indiana23,4770.96×
Oregon21,2771.39×
Minnesota20,5151.07×
Wisconsin20,1771×
Utah19,9751.67×
Maryland19,0150.83×
Oklahoma16,5601.12×
South Carolina15,5490.77×
Kentucky15,2880.91×
Alabama14,6880.79×
Connecticut12,5370.94×
Nevada11,5920.9×
Iowa11,5511.05×
Louisiana11,1900.65×
Kansas11,1621.06×
Arkansas10,4810.95×
Idaho8,9831.34×
Nebraska6,9931.04×
Mississippi6,6600.61×
Maine5,5981.17×
New Mexico5,5620.83×
New Hampshire5,1500.98×
Montana5,0291.36×
West Virginia4,9130.79×
Hawaii4,6550.81×
Rhode Island4,5921.08×
Alaska4,0371.41×
Washington, District of Columbia3,9730.99×
South Dakota3,0080.97×
North Dakota2,6930.98×
Delaware2,5810.7×
Vermont2,0140.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Age of Empires audience
BrandAffinityCategory
Clash of Clans44.44×Games
Clash Royale46.04×Games
Action-adventure game12.16×Games
Action role-playing game13.52×Games
Massively multiplayer online real-time strategy game21.86×Games
Real-time strategy11.36×Games
Twitch7.16×Games
Supercell (video game company)36.4×Games
Boom Beach33.61×Games
Civilization (series)30.07×Games
Gaming9.57×Games
Age of Empires II: The Age of Kings37.66×Games
Age of Empires III60.01×Games
Brawl Stars39.34×Games
Total War (series)31.4×Games
Games2.4×Games
Strategy video game8.03×Games
Arts and music2.12×Arts & Culture
Turn-based strategy14.61×Games
Warcraft12.54×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Age of Empires audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Early Adopter MentalityPOWER1.76
PatriotismCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.45
Convenience OrientationPREMIUM1.38
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Age of Empires
CountryShare
United States17.2%
Japan17.2%
Brazil9.7%

See Age of Empires audiences in other countries

More Strategy audiences in United States

Frequently asked questions

How many fans does Age of Empires have in United States?

Age of Empires has an estimated audience of 1,335,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Age of Empires fans?

42.6% of Age of Empires fans are female, 57.4% are male, with an average age of 32.3 years.

Which brands do Age of Empires fans like most?

Age of Empires fans show strongest brand affinity for Clash of Clans (44.44×), Clash Royale (46.04×), and Action-adventure game (12.16×) over the country average.

Where do Age of Empires fans live in United States?

Age of Empires fans in United States are most concentrated in California (reach 160,062), Texas (reach 117,574), and Florida (reach 88,828). These three regions account for the largest share of the active audience.

What other brands do Age of Empires fans also like?

Beyond Age of Empires itself, the audience over-indexes on Clash Royale (46.04×), Action-adventure game (12.16×), Action role-playing game (13.52×), and Massively multiplayer online real-time strategy game (21.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Age of Empires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.