A data profile of the people who buy, follow and care about Civilization (series) in United States — modelled from more than twelve digital signal sources. Civilization (series) has an estimated audience of 1,188,606 people in United States.
The average Civilization (series) fan in United States is 30.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Demographically, the Civilization (series) audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The key figures that characterise the Civilization (series) profile in United States.
29.0% are female, 71.0% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 30.3 |
| Estimated audience size | 1,188,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
Where the Civilization (series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~3K | 1.37× | |
| 02 | Ohio | ~50K | 1.32× | |
| 03 | California | ~200K | 1.20× | |
| 04 | Kentucky | ~20K | 1.19× | |
| 05 | Texas | ~100K | 1.18× | |
| 06 | Illinois | ~50K | 1.18× | |
| 07 | Michigan | ~40K | 1.15× | |
| 08 | Virginia | ~30K | 1.12× | |
| 09 | Washington | ~30K | 1.11× | |
| 10 | South Dakota | ~3K | 1.11× | |
| 11 | Arizona | ~30K | 1.10× | |
| 12 | New York | ~70K | 1.09× | |
| 13 | Oklahoma | ~10K | 1.09× | |
| 14 | Hawaii | ~6K | 1.09× | |
| 15 | Washington, District of Columbia | ~4K | 1.09× | |
| 16 | Indiana | ~20K | 1.08× | |
| 17 | Alabama | ~20K | 1.08× | |
| 18 | North Carolina | ~40K | 1.07× | |
| 19 | West Virginia | ~6K | 1.07× | |
| 20 | Maryland | ~20K | 1.06× | |
| 21 | Louisiana | ~20K | 1.06× | |
| 22 | Missouri | ~20K | 1.04× | |
| 23 | New Mexico | ~6K | 1.02× | |
| 24 | Florida | ~80K | 1.01× | |
| 25 | Georgia | ~40K | 1.01× | |
| 26 | Kansas | ~9K | 1.01× | |
| 27 | New Jersey | ~30K | 1.00× | |
| 28 | Arkansas | ~10K | 1.00× | |
| 29 | Pennsylvania | ~40K | 0.99× | |
| 30 | Mississippi | ~10K | 0.99× | |
| 31 | Oregon | ~10K | 0.98× | |
| 32 | Utah | ~10K | 0.96× | |
| 33 | Nevada | ~10K | 0.94× | |
| 34 | Massachusetts | ~20K | 0.93× | |
| 35 | North Dakota | ~2K | 0.93× | |
| 36 | Colorado | ~20K | 0.92× | |
| 37 | Maine | ~4K | 0.92× | |
| 38 | South Carolina | ~20K | 0.90× | |
| 39 | Idaho | ~5K | 0.90× | |
| 40 | Vermont | ~2K | 0.90× | |
| 41 | Iowa | ~9K | 0.89× | |
| 42 | Rhode Island | ~3K | 0.89× | |
| 43 | Montana | ~3K | 0.89× | |
| 44 | Tennessee | ~20K | 0.88× | |
| 45 | Minnesota | ~10K | 0.88× | |
| 46 | Nebraska | ~5K | 0.88× | |
| 47 | Wisconsin | ~20K | 0.87× | |
| 48 | Connecticut | ~10K | 0.86× | |
| 49 | New Hampshire | ~4K | 0.85× | |
| 50 | Delaware | ~2K | 0.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 7.02× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Travelling | THRILL | 0.69× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Civilization (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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