Rascasse Audience Intelligence

Schneider Electric Target Market in United States

A data profile of the people who buy, follow and care about Schneider Electric in United States — modelled from more than twelve digital signal sources. Schneider Electric has an estimated audience of 1,315,140 people in United States.

#17among Entertainment in United States#2002among Brand in United States#651in Technology & Electronics

The average Schneider Electric fan in United States is 34.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Tennessee.

Top brand affinities include Indian Premier League, Flipkart, Chennai Super Kings, with strongest over-indexing on Indian Premier League (27.9× the country average).

Demographically, the Schneider Electric audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schneider Electric fan in United States is more male, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Indian Premier League.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schneider Electric profile in United States.

Audience size
1.3M
in United States
Gender
44.7%♀
55.3% male
Age
34.5
average years
Country rank
#19546
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schneider Electric

44.7% are female, 55.3% are male, average age 34.5.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Schneider Electric audience in United States
MetricValue
Female44.7%
Male55.3%
Average age34.5
Estimated audience size1,315,140
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Schneider Electric audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3915%
40-4914%
50+16%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Schneider Electric audience comes from United States.

Worldwide audience distribution share by country for Schneider Electric
CountryShare
India27.6%
United States13.0%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schneider Electric audience in United States is strongest.

Fig. 05

Top regions by affinity

Schneider Electric customers by region in United States
#RegionReachAffinity×
01Tennessee~100K4.00×
02Massachusetts~70K2.87×
03South Carolina~50K2.37×
04Kentucky~40K2.26×
05Nebraska~10K2.05×
06Rhode Island~9K2.04×
07Ohio~80K1.91×
08Texas~200K1.88×
09New Mexico~10K1.57×
10Washington, District of Columbia~6K1.46×
11North Carolina~60K1.44×
12New Hampshire~7K1.43×
13Iowa~20K1.39×
14Missouri~20K1.05×
15Illinois~40K1.00×
16Pennsylvania~40K0.96×
17Oregon~10K0.93×
18Colorado~20K0.88×
19Indiana~20K0.87×
20Virginia~30K0.84×
21Wisconsin~20K0.83×
22New York~60K0.80×
23New Jersey~30K0.77×
24Connecticut~10K0.75×
25California~100K0.73×
26Vermont~2K0.72×
27South Dakota~2K0.71×
28Michigan~20K0.69×
29Kansas~7K0.69×
30Georgia~30K0.68×
31Alaska~2K0.68×
32North Dakota~2K0.68×
33Washington~20K0.67×
34Maryland~20K0.67×
35Minnesota~10K0.65×
36Montana~2K0.65×
37Maine~3K0.64×
38Nevada~8K0.63×
39Delaware~2K0.63×
40Arizona~20K0.62×
41Louisiana~10K0.62×
42Idaho~4K0.61×
43Alabama~10K0.59×
44Utah~7K0.56×
45Arkansas~6K0.56×
46West Virginia~3K0.55×
47Hawaii~3K0.55×
48Oklahoma~8K0.54×
49Mississippi~6K0.53×
50Florida~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Schneider Electric, United States
0.49×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schneider Electric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schneider Electric audience
#·InterestCategoryAffinity×
01IndusInd BankBusiness & Career53.59×
02HDFC BankBusiness & Career37.95×
03Rohit SharmaSports36.98×
04Chennai Super KingsSports36.63×
05Big Bash LeagueSports34.95×
06Fantasy cricketSports33.81×
07BSE SENSEXBusiness & Career33.06×
08Kolkata Knight RidersSports32.20×
09Royal Challengers BangaloreSports31.24×
10Virat KohliSports31.07×
11Cricket World CupSports29.29×
12Indian Premier LeagueSports27.90×
13Rajasthan RoyalsSports25.31×
14Alia BhattMovies & TV24.50×
15FlipkartShopping24.02×
16Personalised GiftsHome & Garden18.89×
17India national cricket teamSports17.46×
18Sari-sari storeShopping14.06×
19Luxury LifestyleShopping9.45×
20RussiaTravel & Leisure6.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schneider Electric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schneider Electric audience · What stands out
TraitClusterDeviationScore
IndividualismJOY5.10×
Luxury OrientationPREMIUM2.01×
MindfulnessBALANCE1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schneider Electric audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
ExtroversionTHRILL0.58×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schneider Electric's target market in United States?

Schneider Electric's target market in United States covers an estimated 1,315,140 people, concentrated in Texas and California.

02

What is the gender split and age of Schneider Electric customers?

44.7% of the Schneider Electric audience are female, 55.3% are male, with an average age of 34.5 years.

03

Which brands do Schneider Electric fans like most?

Schneider Electric fans show strongest brand affinity for Indian Premier League (27.9×), Flipkart (24.02×), and Chennai Super Kings (36.63×) over the country average.

04

Where do Schneider Electric fans live in United States?

Schneider Electric fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Tennessee (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Schneider Electric fans also like?

Beyond Schneider Electric itself, the audience over-indexes on Flipkart (24.02×), Chennai Super Kings (36.63×), Cricket World Cup (29.29×), and Personalised Gifts (18.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Schneider Electric audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Schneider Electric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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