A data profile of the people who buy, follow and care about IndusInd Bank in India — modelled from more than twelve digital signal sources. IndusInd Bank has an estimated audience of 6,317,359 people in India.
IndusInd Bank has an estimated audience of 6,317,359 people in India. 38.1% are female, 61.9% are male, average age 30.2. Top brand affinities: Thai Airways, All Nippon Airways, Japan Airlines, Ryan Gosling, Career development.
Top brand affinities include Thai Airways, All Nippon Airways, Japan Airlines, with strongest over-indexing on Thai Airways (17.55× the country average).
Demographically, the IndusInd Bank audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical IndusInd Bank fan in India is more male, around 30.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Thai Airways.
The key figures that characterise the IndusInd Bank profile in India.
38.1% are female, 61.9% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 30.2 |
| Estimated audience size | 6,317,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 32% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide IndusInd Bank audience comes from India.
| Country | Share |
|---|---|
| India | 84.6% |
| United States | 5.9% |
| United Kingdom | 2.0% |
The strongest cross-interests of the IndusInd Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai Airways | Travel & Leisure | 17.55× | ||
| 02 | Washington Wizards | Sports | 17.48× | ||
| 03 | QVC | Movies & TV | 17.45× | ||
| 04 | AS Monaco FC | Sports | 15.80× | ||
| 05 | All Nippon Airways | Travel & Leisure | 13.44× | ||
| 06 | Japan Airlines | Travel & Leisure | 11.18× | ||
| 07 | Ryan Gosling | Movies & TV | 8.91× | ||
| 08 | Beach volleyball | Sports | 7.36× | ||
| 09 | Home insurance | Business & Career | 6.87× | ||
| 10 | Low-cost carrier | Travel & Leisure | 6.59× | ||
| 11 | NASDAQ | Business & Career | 5.05× | ||
| 12 | HSBC | Business & Career | 4.46× | ||
| 13 | Private equity | Business & Career | 3.72× | ||
| 14 | Asset management | Business & Career | 3.69× | ||
| 15 | Career development | Business & Career | 3.09× | ||
| 16 | Retail banking | Business & Career | 2.97× | ||
| 17 | Innovation | Business & Career | 2.65× | ||
| 18 | Nonprofit organization | Politics & Society | 2.47× | ||
| 19 | Embroidery | Home & Garden | 2.22× | ||
| 20 | Chennai | Travel & Leisure | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.23× | |
| Quality Awareness | PREMIUM | 2.51× | |
| Community Orientation | OPEN | 2.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.49× | |
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for IndusInd Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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