Rascasse Audience Intelligence

Xavier Musketeers men's basketball Audience in United States

A data profile of the people who buy, follow and care about Xavier Musketeers men's basketball in United States — modelled from more than twelve digital signal sources. Xavier Musketeers men's basketball has an estimated audience of 492,765 people in United States.

#520among Basketball in United States#586among Team in United States#3599in Sports

The average Xavier Musketeers men's basketball fan in United States is 37.9 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Florida.

Top brand affinities include FIBA EuroBasket, Cincinnati Reds, Eli Manning, with strongest over-indexing on FIBA EuroBasket (148.04× the country average).

Demographically, the Xavier Musketeers men's basketball audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xavier Musketeers men's basketball fan in United States is balanced, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xavier Musketeers men's basketball profile in United States.

Audience size
493K
in United States
Gender
48.3%♀
51.7% male
Age
37.9
average years
Country rank
#36980
Team in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xavier Musketeers men's basketball fans

48.3% are female, 51.7% are male, average age 37.9.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Xavier Musketeers men's basketball audience in United States
MetricValue
Female48.3%
Male51.7%
Average age37.9
Estimated audience size492,765
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Xavier Musketeers men's basketball audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3919%
40-4922%
50+17%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Xavier Musketeers men's basketball audience comes from United States.

Worldwide audience distribution share by country for Xavier Musketeers men's basketball
CountryShare
United States96.6%
Spain2.8%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xavier Musketeers men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Xavier Musketeers men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K10.51×
02Kentucky~60K5.76×
03New Mexico~20K3.92×
04Indiana~30K1.97×
05Iowa~10K1.45×
06Connecticut~10K1.31×
07West Virginia~5K1.25×
08Nebraska~5K1.13×
09Mississippi~7K1.00×
10Rhode Island~3K0.98×
11Louisiana~9K0.90×
12Illinois~20K0.85×
13Nevada~7K0.84×
14South Carolina~10K0.79×
15Maine~2K0.79×
16Delaware~2K0.79×
17Alaska~1K0.76×
18Washington, District of Columbia~2K0.75×
19Tennessee~10K0.72×
20Vermont~1K0.72×
21North Dakota~1K0.71×
22Florida~40K0.70×
23South Dakota~1K0.69×
24Alabama~8K0.68×
25Michigan~10K0.67×
26Missouri~9K0.67×
27Montana~1K0.67×
28North Carolina~20K0.66×
29Wisconsin~8K0.65×
30Pennsylvania~20K0.64×
31Hawaii~2K0.64×
32New Jersey~10K0.63×
33Arkansas~4K0.63×
34New Hampshire~2K0.61×
35Massachusetts~9K0.60×
36Maryland~8K0.60×
37Kansas~4K0.60×
38New York~30K0.58×
39Virginia~10K0.58×
40Georgia~10K0.57×
41Arizona~9K0.56×
42Idaho~2K0.56×
43Minnesota~6K0.53×
44Colorado~6K0.51×
45Oklahoma~4K0.44×
46Utah~3K0.43×
47Oregon~4K0.40×
48Texas~20K0.35×
49Washington~5K0.34×
50California~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Xavier Musketeers men's basketball, United States
0.27×1.00×10.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xavier Musketeers men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xavier Musketeers men's basketball audience
#·InterestCategoryAffinity×
01FIBA EuroBasketSports148.04×
02Eli ManningSports20.00×
03SoundbarTechnology & Electronics19.01×
04Cincinnati RedsSports15.54×
05Tony RomoSports15.52×
06BadmintonSports13.30×
07Peyton ManningSports10.39×
08Russell WilsonSports9.66×
09Cincinnati BengalsSports7.33×
10AmtrakCars & Mobility6.97×
11Indianapolis ColtsSports6.47×
12Tampa Bay BuccaneersSports5.42×
13Minnesota VikingsSports5.36×
14Miami DolphinsSports5.25×
15Buffalo BillsSports4.91×
16Cleveland BrownsSports4.86×
17Seattle SeahawksSports4.77×
18Denver BroncosSports4.68×
19Green Bay PackersSports3.89×
20College basketballSports3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xavier Musketeers men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xavier Musketeers men's basketball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.91×
PatriotismCONSERVATISM1.47×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xavier Musketeers men's basketball audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xavier Musketeers men's basketball have in United States?

Xavier Musketeers men's basketball has an estimated audience of 492,765 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Xavier Musketeers men's basketball fans?

48.3% of Xavier Musketeers men's basketball fans are female, 51.7% are male, with an average age of 37.9 years.

03

Which brands do Xavier Musketeers men's basketball fans like most?

Xavier Musketeers men's basketball fans show strongest brand affinity for FIBA EuroBasket (148.04×), Cincinnati Reds (15.54×), and Eli Manning (20×) over the country average.

04

Where do Xavier Musketeers men's basketball fans live in United States?

Xavier Musketeers men's basketball fans in United States are most concentrated in Ohio (reach ~300K), Kentucky (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Xavier Musketeers men's basketball fans also like?

Beyond Xavier Musketeers men's basketball itself, the audience over-indexes on Cincinnati Reds (15.54×), Eli Manning (20×), Amtrak (6.97×), and Badminton (13.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Xavier Musketeers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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