Rascasse Audience Intelligence

Calgary Stampeders Audience in United States

A data profile of the people who buy, follow and care about Calgary Stampeders in United States — modelled from more than twelve digital signal sources. Calgary Stampeders has an estimated audience of 361,599 people in United States.

#707among American football in United States#706among Team in United States#4367in Sports

The average Calgary Stampeders fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bob Evans, Flamingo Land Resort, George Town, Penang, with strongest over-indexing on Bob Evans (276.88× the country average).

Demographically, the Calgary Stampeders audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calgary Stampeders fan in United States is more male, around 29.6 years old, with strong Career Orientation tendencies and a notable affinity for Bob Evans.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calgary Stampeders profile in United States.

Audience size
362K
in United States
Gender
41.8%♀
58.2% male
Age
29.6
average years
Country rank
#43870
Team in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calgary Stampeders fans

41.8% are female, 58.2% are male, average age 29.6.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Calgary Stampeders audience in United States
MetricValue
Female41.8%
Male58.2%
Average age29.6
Estimated audience size361,599
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Calgary Stampeders audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Calgary Stampeders audience comes from United States.

Worldwide audience distribution share by country for Calgary Stampeders
CountryShare
Canada39.9%
United States18.9%
Germany13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calgary Stampeders audience in United States is strongest.

Fig. 05

Top regions by affinity

Calgary Stampeders fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K5.72×
02North Dakota~2K2.22×
03Wyoming~1K2.07×
04Idaho~4K2.05×
05Washington~10K1.60×
06South Dakota~1K1.48×
07Utah~5K1.40×
08Colorado~7K1.21×
09Oregon~5K1.18×
10Alaska<1K1.08×
11Minnesota~5K1.00×
12Washington, District of Columbia~1K1.00×
13Arizona~7K0.99×
14Nevada~3K0.99×
15Nebraska~2K0.94×
16Hawaii~1K0.93×
17Iowa~3K0.89×
18Kansas~2K0.88×
19Oklahoma~3K0.86×
20Mississippi~3K0.85×
21Texas~30K0.84×
22New York~20K0.81×
23New Mexico~1K0.81×
24Maine~1K0.80×
25California~30K0.79×
26Tennessee~6K0.78×
27Massachusetts~5K0.77×
28Wisconsin~4K0.76×
29New Hampshire~1K0.76×
30Louisiana~3K0.75×
31Arkansas~2K0.75×
32Illinois~9K0.73×
33Missouri~4K0.72×
34Rhode Island<1K0.72×
35Michigan~7K0.70×
36Alabama~3K0.69×
37Connecticut~2K0.69×
38Georgia~8K0.68×
39West Virginia~1K0.68×
40Delaware<1K0.68×
41Florida~20K0.67×
42North Carolina~7K0.66×
43Virginia~6K0.66×
44Indiana~4K0.64×
45Ohio~7K0.62×
46Kentucky~3K0.62×
47Pennsylvania~7K0.61×
48Maryland~4K0.60×
49South Carolina~3K0.60×
50New Jersey~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Calgary Stampeders, United States
0.59×1.00×5.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calgary Stampeders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calgary Stampeders audience
#·InterestCategoryAffinity×
01Digby, Nova ScotiaTravel & Leisure655.22×
02Lunenburg, Nova ScotiaPOI654.20×
03Antigonish, Nova ScotiaTravel & Leisure635.91×
04Flamingo Land ResortTravel & Leisure560.31×
05Yarmouth, Nova ScotiaTravel & Leisure476.37×
06Kings County, Nova ScotiaTravel & Leisure473.52×
07KedahTravel & Leisure371.37×
08Real Time (Italy)Movies & TV329.23×
09Thai SmileTravel & Leisure319.75×
10Bob EvansFood & Beverages276.88×
11perfect getawayMovies & TV274.28×
12The ShardTravel & Leisure271.40×
13Cheras, Kuala LumpurTravel & Leisure271.29×
14Penang IslandTravel & Leisure254.11×
15Damansara, SelangorTravel & Leisure244.14×
16KajangTravel & Leisure243.02×
17Shah AlamTravel & Leisure218.37×
18George Town, PenangTravel & Leisure206.95×
19Miami MastersSports171.30×
20Didi (footballer)Sports162.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calgary Stampeders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calgary Stampeders audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.67×
SpiritualityBALANCE3.60×
ExtroversionTHRILL2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calgary Stampeders audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
TraditionCONSERVATISM0.82×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calgary Stampeders have in United States?

Calgary Stampeders has an estimated audience of 361,599 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calgary Stampeders fans?

41.8% of Calgary Stampeders fans are female, 58.2% are male, with an average age of 29.6 years.

03

Which brands do Calgary Stampeders fans like most?

Calgary Stampeders fans show strongest brand affinity for Bob Evans (276.88×), Flamingo Land Resort (560.31×), and George Town, Penang (206.95×) over the country average.

04

Where do Calgary Stampeders fans live in United States?

Calgary Stampeders fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Calgary Stampeders fans also like?

Beyond Calgary Stampeders itself, the audience over-indexes on Flamingo Land Resort (560.31×), George Town, Penang (206.95×), Kedah (371.37×), and Yarmouth, Nova Scotia (476.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Calgary Stampeders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calgary Stampeders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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