Didi (footballer) Audience in United States

Didi (footballer) has an estimated audience of 588,634 people in United States. 57.0% are female, 43.0% are male, average age 29.6. Top regions: California, Texas, New York. Top brand affinities: Bob Evans, Calgary Stampeders, Cruzeiro Esporte Clube, Autism Awareness, Diabetes mellitus awareness.

The average Didi (footballer) fan in United States is 29.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bob Evans, Calgary Stampeders, Cruzeiro Esporte Clube, with strongest over-indexing on Bob Evans (70.04× the country average). Demographically, the Didi (footballer) audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Didi (footballer) fans

Demographic split for Didi (footballer) audience in United States
MetricValue
Female57.0%
Male43.0%
Average age29.6
Estimated audience size588,634

Audience persona

The typical Didi (footballer) fan in United States is more female, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for Didi (footballer) in United States
RegionReachAffinity
California281,2774.35×
Texas110,7362.19×
New York81,6612.48×
Florida49,3001.24×
Illinois26,7361.36×
New Jersey20,7671.39×
Georgia19,9351.1×
Washington19,2821.63×
Massachusetts19,0741.64×
Ohio17,3080.95×
Pennsylvania17,1880.87×
Virginia15,6871.09×
North Carolina14,9060.84×
Arizona13,9911.16×
Maryland12,2511.21×
Michigan10,6120.69×
Colorado10,1481.09×
Oregon10,1411.5×
Minnesota8,1300.96×
Tennessee8,1160.69×
Nevada7,8891.39×
Indiana6,4910.6×
Louisiana5,9340.78×
Missouri5,8160.61×
Wisconsin5,8010.66×
Connecticut5,7410.97×
South Carolina5,5460.63×
Utah5,3491.01×
Oklahoma4,9170.75×
Kentucky4,1200.56×
Hawaii3,8971.54×
Washington, District of Columbia3,6142.04×
New Mexico3,1931.08×
Alabama3,1650.38×
Kansas3,0570.66×
Arkansas2,9870.62×
Iowa2,6120.54×
Idaho1,9230.65×
Mississippi1,8350.38×
Rhode Island1,8180.97×
Nebraska1,7280.59×
New Hampshire1,3880.6×
Maine1,2790.61×
Delaware1,2000.74×
West Virginia9560.35×
Montana8910.55×
Vermont7950.77×
Alaska5490.44×
South Dakota5230.38×
North Dakota4600.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Didi (footballer) audience
BrandAffinityCategory
Bob Evans70.04×Food & Beverages
Calgary Stampeders138.39×Sports
Cruzeiro Esporte Clube90.63×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven65.13×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
TUI Cruises77.65×Travel & Leisure
All-inclusive resort15.58×Travel & Leisure
Guest house39.92×Travel & Leisure
Botafogo de Futebol e Regatas50.65×Sports
Volaris15.54×Travel & Leisure
General insurance23.46×Business & Career
New Year's Eve9.19×Home & Garden
Income tax13.19×Business & Career
Kuala Lumpur21.33×Travel & Leisure
Planet Fitness3.8×Sports
Bath and Bodyworks6.42×Shopping
Luxury Travel11.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Didi (footballer) audience
TraitClusterScore
Luxury OrientationPREMIUM2.99
Urban LifestyleOPEN1.95
Risk AppetiteTHRILL1.62
PatriotismCONSERVATISM1.43
SpiritualityBALANCE1.38
Social Media UsageJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Didi (footballer)
CountryShare
China27.6%
Mexico13.5%
Brazil6.7%

See Didi (footballer) audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Didi (footballer) have in United States?

Didi (footballer) has an estimated audience of 588,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Didi (footballer) fans?

57.0% of Didi (footballer) fans are female, 43.0% are male, with an average age of 29.6 years.

Which brands do Didi (footballer) fans like most?

Didi (footballer) fans show strongest brand affinity for Bob Evans (70.04×), Calgary Stampeders (138.39×), and Cruzeiro Esporte Clube (90.63×) over the country average.

Where do Didi (footballer) fans live in United States?

Didi (footballer) fans in United States are most concentrated in California (reach 281,277), Texas (reach 110,736), and New York (reach 81,661). These three regions account for the largest share of the active audience.

What other brands do Didi (footballer) fans also like?

Beyond Didi (footballer) itself, the audience over-indexes on Calgary Stampeders (138.39×), Cruzeiro Esporte Clube (90.63×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Didi (footballer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.