Rascasse Audience Intelligence

Penang Island Audience in United States

A data profile of the people who buy, follow and care about Penang Island in United States — modelled from more than twelve digital signal sources. Penang Island has an estimated audience of 280,725 people in United States.

#71among Island in United States#6024among POI in United States#4191in Travel & Leisure

The average Penang Island fan in United States is 31.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Evans, Calgary Stampeders, New Year's Eve, with strongest over-indexing on Bob Evans (97.27× the country average).

Demographically, the Penang Island audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penang Island fan in United States is balanced, around 31.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penang Island profile in United States.

Audience size
281K
in United States
Gender
51.9%♀
48.1% male
Age
31.2
average years
Country rank
#49990
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penang Island fans

51.9% are female, 48.1% are male, average age 31.2.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Penang Island audience in United States
MetricValue
Female51.9%
Male48.1%
Average age31.2
Estimated audience size280,725
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Penang Island audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Penang Island audience comes from United States.

Worldwide audience distribution share by country for Penang Island
CountryShare
Malaysia49.5%
United States10.2%
Indonesia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penang Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Penang Island fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.25×
02South Carolina~5K1.25×
03Alaska<1K1.18×
04Washington~7K1.17×
05Vermont<1K1.13×
06Hawaii~1K1.12×
07Oregon~3K1.09×
08Montana<1K1.08×
09South Dakota<1K1.05×
10Rhode Island<1K1.04×
11Washington, District of Columbia<1K1.04×
12Delaware<1K1.03×
13Idaho~1K1.02×
14Maine~1K1.02×
15North Dakota<1K1.02×
16New York~20K1.01×
17West Virginia~1K1.01×
18New Hampshire~1K1.01×
19New Mexico~1K0.99×
20Nebraska~1K0.99×
21Mississippi~2K0.98×
22Massachusetts~5K0.97×
23Colorado~4K0.97×
24Utah~2K0.97×
25Arkansas~2K0.97×
26Iowa~2K0.96×
27Kansas~2K0.96×
28Arizona~5K0.95×
29Minnesota~4K0.95×
30Oklahoma~3K0.95×
31Connecticut~3K0.95×
32Nevada~3K0.95×
33Louisiana~3K0.94×
34Kentucky~3K0.94×
35Virginia~6K0.93×
36Maryland~4K0.93×
37Alabama~4K0.93×
38Missouri~4K0.92×
39Wisconsin~4K0.92×
40Georgia~8K0.91×
41Indiana~5K0.91×
42Tennessee~5K0.90×
43Illinois~8K0.89×
44Michigan~6K0.88×
45North Carolina~7K0.87×
46New Jersey~6K0.87×
47Ohio~7K0.86×
48Florida~20K0.84×
49Pennsylvania~8K0.84×
50Texas~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Penang Island, United States
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penang Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penang Island audience
#·InterestCategoryAffinity×
01Calgary StampedersSports254.11×
02Bob EvansFood & Beverages97.27×
03Suria KLCCShopping92.38×
04Guest houseTravel & Leisure85.32×
05Reseller web hostingTechnology & Electronics74.22×
06China Eastern AirlinesTravel & Leisure58.66×
07Kuala LumpurTravel & Leisure48.83×
08Penn State Nittany Lions footballSports41.12×
09TumiFashion & Accessoires40.44×
10Wyndham Hotels & ResortsTravel & Leisure37.13×
11RCITravel & Leisure28.23×
12New Year's EveHome & Garden24.15×
13Anjelica HustonMovies & TV20.00×
14Malaysia AirlinesTravel & Leisure20.00×
15Copa AirlinesTravel & Leisure18.05×
16Jake GyllenhaalMovies & TV16.39×
17TransUnionTechnology & Electronics14.70×
18Bath and BodyworksShopping12.52×
19Hilton WorldwideTravel & Leisure8.42×
20FedExBusiness & Career3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penang Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penang Island audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.31×
Family OrientationCONSERVATISM1.80×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penang Island audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.88×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penang Island have in United States?

Penang Island has an estimated audience of 280,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Penang Island fans?

51.9% of Penang Island fans are female, 48.1% are male, with an average age of 31.2 years.

03

Which brands do Penang Island fans like most?

Penang Island fans show strongest brand affinity for Bob Evans (97.27×), Calgary Stampeders (254.11×), and New Year's Eve (24.15×) over the country average.

04

Where do Penang Island fans live in United States?

Penang Island fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Penang Island fans also like?

Beyond Penang Island itself, the audience over-indexes on Calgary Stampeders (254.11×), New Year's Eve (24.15×), Guest house (85.32×), and Kuala Lumpur (48.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Penang Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penang Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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