Penang Island Audience in United States

Penang Island logo

Penang Island has an estimated audience of 280,725 people in United States. 51.9% are female, 48.1% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Khulna University, Lulu 黃路梓茵, Canterbury, New Zealand, Tulkarm, Meals on Wheels.

The average Penang Island fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khulna University, Lulu 黃路梓茵, Canterbury, New Zealand, with strongest over-indexing on Khulna University (300.74× the country average). Demographically, the Penang Island audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Penang Island fans

Demographic split for Penang Island audience in United States
MetricValue
Female51.9%
Male48.1%
Average age31.2
Estimated audience size280,725

Audience persona

The typical Penang Island fan in United States is balanced, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Khulna University.

Top regions in United States

Top regions ranked by reach for Penang Island in United States
RegionReachAffinity
California44,1441.43×
Texas19,5070.81×
Florida16,7280.88×
New York15,3800.98×
Washington7,8251.39×
Illinois7,3540.79×
South Carolina7,2781.72×
Georgia6,0450.7×
North Carolina5,3950.64×
Pennsylvania5,3850.57×
Virginia5,3520.78×
Arizona5,3140.93×
Ohio4,8760.56×
New Jersey4,8620.68×
Michigan4,5570.62×
Massachusetts4,5310.82×
Colorado3,9010.88×
Oregon3,6741.14×
Minnesota3,5210.88×
Wisconsin3,4480.82×
Maryland3,0690.64×
Hawaii2,4622.04×
Indiana2,3640.46×
Tennessee2,3330.41×
Nevada2,3260.86×
Missouri2,0810.46×
Kentucky1,9270.55×
Louisiana1,8790.52×
Alabama1,8650.48×
Oklahoma1,8360.59×
Mississippi1,6900.73×
Arkansas1,6270.7×
Connecticut1,5930.57×
Kansas1,5040.68×
Utah1,4610.58×
West Virginia1,3961.07×
Alaska1,3932.32×
Idaho1,2890.92×
Iowa1,2240.53×
Montana1,2141.56×
New Mexico1,2130.86×
South Dakota1,1981.85×
North Dakota1,1672.02×
New Hampshire1,1501.04×
Wyoming1,1292.71×
Nebraska1,1260.8×
Rhode Island1,1101.24×
Maine1,1101.1×
Vermont1,0922.22×
Washington, District of Columbia1,0171.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penang Island audience
BrandAffinityCategory
Khulna University300.74×Business & Career
Lulu 黃路梓茵11.91×Movies & TV
Canterbury, New Zealand193×Travel & Leisure
Tulkarm36.18×Travel & Leisure
Meals on Wheels9.16×Food & Beverages
JDSU3.49×Business & Career
JDM Cars8.92×Cars & Mobility
Cadillac CT613.54×Cars & Mobility
Keene, New Hampshire17.97×Travel & Leisure
Square foot gardening15.2×Home & Garden
Google Photos2.02×Technology & Electronics
Keenan Allen5.14×Sports
Regional styles of Mexican music2.17×Music & Radio
Nebraska Cornhuskers football2.64×Sports
Stamp collecting3.43×Home & Garden
Jesse Plemons1.95×Movies & TV
Ken Griffey Jr.4.34×Sports
Isla Holbox13.62×Travel & Leisure
St. Ives7.57×Travel & Leisure
Charlamagne Tha God5.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penang Island audience
TraitClusterScore
Risk AppetiteTHRILL2.65
Luxury OrientationPREMIUM2.58
TravellingTHRILL1.6
Convenience OrientationPREMIUM1.54
Quality AwarenessPREMIUM1.41
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Penang Island
CountryShare
Malaysia49.5%
United States10.2%
Indonesia8.9%

See Penang Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Penang Island have in United States?

Penang Island has an estimated audience of 280,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Penang Island fans?

51.9% of Penang Island fans are female, 48.1% are male, with an average age of 31.2 years.

Which brands do Penang Island fans like most?

Penang Island fans show strongest brand affinity for Khulna University (300.74×), Lulu 黃路梓茵 (11.91×), and Canterbury, New Zealand (193×) over the country average.

Where do Penang Island fans live in United States?

Penang Island fans in United States are most concentrated in California (reach 44,144), Texas (reach 19,507), and Florida (reach 16,728). These three regions account for the largest share of the active audience.

What other brands do Penang Island fans also like?

Beyond Penang Island itself, the audience over-indexes on Lulu 黃路梓茵 (11.91×), Canterbury, New Zealand (193×), Tulkarm (36.18×), and Meals on Wheels (9.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penang Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.