Miami Masters Audience in United States

Miami Masters has an estimated audience of 880,348 people in United States. 46.0% are female, 54.0% are male, average age 41.3. Top regions: Florida, California, New York. Top brand affinities: Calgary Stampeders, Enterprise Rent-A-Car, Oscar Isaac, CarGurus, Bob Evans.

The average Miami Masters fan in United States is 41.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Calgary Stampeders, Enterprise Rent-A-Car, Oscar Isaac, with strongest over-indexing on Calgary Stampeders (280.72× the country average). Demographically, the Miami Masters audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Miami Masters fans

Demographic split for Miami Masters audience in United States
MetricValue
Female46.0%
Male54.0%
Average age41.3
Estimated audience size880,348

Audience persona

The typical Miami Masters fan in United States is balanced, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Calgary Stampeders.

Top regions in United States

Top regions ranked by reach for Miami Masters in United States
RegionReachAffinity
Florida200,0793.36×
California145,2281.5×
New York91,4441.86×
Texas71,3100.94×
New Jersey41,7211.86×
Illinois41,1131.4×
Georgia38,0221.4×
North Carolina31,1371.18×
Pennsylvania29,2910.99×
Virginia28,1261.31×
Massachusetts27,1461.57×
Maryland22,7951.51×
Arizona21,8601.22×
Washington21,4581.22×
Ohio20,7580.77×
Michigan20,5440.89×
South Carolina15,3361.16×
Colorado14,4051.04×
Connecticut13,0101.47×
Tennessee12,7240.72×
Indiana12,1720.76×
Oregon10,3911.03×
Alabama10,0530.82×
Minnesota10,0260.79×
Missouri9,6870.68×
Wisconsin9,1530.69×
Nevada8,6181.01×
Louisiana8,0050.71×
Utah5,6800.72×
Washington, District of Columbia5,6302.13×
Hawaii5,1871.37×
Kentucky5,0670.46×
Arkansas4,2770.59×
Oklahoma4,2210.43×
Mississippi3,9650.55×
Kansas3,6880.53×
Iowa3,4830.48×
New Hampshire3,2770.94×
New Mexico3,1710.72×
Idaho2,9740.67×
Delaware2,8091.16×
Rhode Island2,6140.93×
West Virginia2,1620.53×
Nebraska2,1370.48×
Maine2,1200.67×
Vermont1,6981.1×
South Dakota1,5490.76×
Montana1,2620.52×
Wyoming1,1980.92×
North Dakota8060.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Masters audience
BrandAffinityCategory
Calgary Stampeders280.72×Sports
Enterprise Rent-A-Car26.79×Cars & Mobility
Oscar Isaac33.72×Movies & TV
CarGurus12.02×Cars & Mobility
Bob Evans31.22×Food & Beverages
FlightAware20×Travel & Leisure
Richard Gere23.45×Movies & TV
Air India32.36×Travel & Leisure
Carmen Electra28.25×Movies & TV
Tennis Express56.28×Shopping
Air Canada19.41×Travel & Leisure
Guest house35.66×Travel & Leisure
Planet Fitness4.39×Sports
Pedro Pascal8.09×Movies & TV
Misha Collins39×Movies & TV
Ready Player One20.1×Movies & TV
Tennis Channel21.34×Sports
John McEnroe26.27×Sports
Diaper bag5.82×Kids & Family
Indeed.com3.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Masters audience
TraitClusterScore
Design AffinityPREMIUM2.07
IndulgenceJOY2.02
Luxury OrientationPREMIUM2.02
Quality AwarenessPREMIUM1.88
TravellingTHRILL1.79
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Miami Masters
CountryShare
Germany16.2%
Spain14.1%
Poland11.5%

See Miami Masters audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Miami Masters have in United States?

Miami Masters has an estimated audience of 880,348 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami Masters fans?

46.0% of Miami Masters fans are female, 54.0% are male, with an average age of 41.3 years.

Which brands do Miami Masters fans like most?

Miami Masters fans show strongest brand affinity for Calgary Stampeders (280.72×), Enterprise Rent-A-Car (26.79×), and Oscar Isaac (33.72×) over the country average.

Where do Miami Masters fans live in United States?

Miami Masters fans in United States are most concentrated in Florida (reach 200,079), California (reach 145,228), and New York (reach 91,444). These three regions account for the largest share of the active audience.

What other brands do Miami Masters fans also like?

Beyond Miami Masters itself, the audience over-indexes on Enterprise Rent-A-Car (26.79×), Oscar Isaac (33.72×), CarGurus (12.02×), and Bob Evans (31.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Masters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.