Miami Masters Audience in United States
Miami Masters has an estimated audience of 880,348 people in United States. 46.0% are female, 54.0% are male, average age 41.3. Top regions: Florida, California, New York. Top brand affinities: Lulu 黃路梓茵, Canterbury, New Zealand, Product design, Hipster, Chromebook.
The average Miami Masters fan in United States is 41.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Lulu 黃路梓茵, Canterbury, New Zealand, Product design, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Miami Masters audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Miami Masters fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 41.3 |
| Estimated audience size | 880,348 |
Audience persona
The typical Miami Masters fan in United States is balanced, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 200,079 | 3.36× |
| California | 145,228 | 1.5× |
| New York | 91,444 | 1.86× |
| Texas | 71,310 | 0.94× |
| New Jersey | 41,721 | 1.86× |
| Illinois | 41,113 | 1.4× |
| Georgia | 38,022 | 1.4× |
| North Carolina | 31,137 | 1.18× |
| Pennsylvania | 29,291 | 0.99× |
| Virginia | 28,126 | 1.31× |
| Massachusetts | 27,146 | 1.57× |
| Maryland | 22,795 | 1.51× |
| Arizona | 21,860 | 1.22× |
| Washington | 21,458 | 1.22× |
| Ohio | 20,758 | 0.77× |
| Michigan | 20,544 | 0.89× |
| South Carolina | 15,336 | 1.16× |
| Colorado | 14,405 | 1.04× |
| Connecticut | 13,010 | 1.47× |
| Tennessee | 12,724 | 0.72× |
| Indiana | 12,172 | 0.76× |
| Oregon | 10,391 | 1.03× |
| Alabama | 10,053 | 0.82× |
| Minnesota | 10,026 | 0.79× |
| Missouri | 9,687 | 0.68× |
| Wisconsin | 9,153 | 0.69× |
| Nevada | 8,618 | 1.01× |
| Louisiana | 8,005 | 0.71× |
| Utah | 5,680 | 0.72× |
| Washington, District of Columbia | 5,630 | 2.13× |
| Hawaii | 5,187 | 1.37× |
| Kentucky | 5,067 | 0.46× |
| Arkansas | 4,277 | 0.59× |
| Oklahoma | 4,221 | 0.43× |
| Mississippi | 3,965 | 0.55× |
| Kansas | 3,688 | 0.53× |
| Iowa | 3,483 | 0.48× |
| New Hampshire | 3,277 | 0.94× |
| New Mexico | 3,171 | 0.72× |
| Idaho | 2,974 | 0.67× |
| Delaware | 2,809 | 1.16× |
| Rhode Island | 2,614 | 0.93× |
| West Virginia | 2,162 | 0.53× |
| Nebraska | 2,137 | 0.48× |
| Maine | 2,120 | 0.67× |
| Vermont | 1,698 | 1.1× |
| South Dakota | 1,549 | 0.76× |
| Montana | 1,262 | 0.52× |
| Wyoming | 1,198 | 0.92× |
| North Dakota | 806 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Canterbury, New Zealand | 280.72× | Travel & Leisure |
| Product design | 2.57× | Business & Career |
| Hipster | 12.04× | Politics & Society |
| Chromebook | 6.49× | Technology & Electronics |
| Keene, New Hampshire | 20× | Travel & Leisure |
| Elsword | 16.29× | Games |
| Mothercare | 2.98× | Kids & Family |
| Pro-Ject | 3.67× | Music & Radio |
| Natural rubber | 1.85× | Cars & Mobility |
| Home staging | 4.68× | Home & Garden |
| Comayagua | 20× | Travel & Leisure |
| Tezz | 6.13× | Movies & TV |
| Historic site | 3.47× | Arts & Culture |
| UK garage | 4.31× | Music & Radio |
| Home equity | 1.51× | Home & Garden |
| Nurse education | 2.4× | Kids & Family |
| edureka | 25.67× | Business & Career |
| Hammock camping | 4.93× | Travel & Leisure |
| JDSU | 2.05× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Indulgence | JOY | 2.02 |
| Luxury Orientation | PREMIUM | 2.02 |
| Quality Awareness | PREMIUM | 1.88 |
| Travelling | THRILL | 1.79 |
| Career Orientation | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.2% |
| Spain | 14.1% |
| Poland | 11.5% |
See Miami Masters audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does Miami Masters have in United States?
Miami Masters has an estimated audience of 880,348 people in United States, concentrated in Florida and California.
What is the gender split and age of Miami Masters fans?
46.0% of Miami Masters fans are female, 54.0% are male, with an average age of 41.3 years.
Which brands do Miami Masters fans like most?
Miami Masters fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Canterbury, New Zealand (280.72×), and Product design (2.57×) over the country average.
Where do Miami Masters fans live in United States?
Miami Masters fans in United States are most concentrated in Florida (reach 200,079), California (reach 145,228), and New York (reach 91,444). These three regions account for the largest share of the active audience.
What other brands do Miami Masters fans also like?
Beyond Miami Masters itself, the audience over-indexes on Canterbury, New Zealand (280.72×), Product design (2.57×), Hipster (12.04×), and Chromebook (6.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Miami Masters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.