Rascasse Audience Intelligence

Miami Masters Audience in United States

A data profile of the people who buy, follow and care about Miami Masters in United States — modelled from more than twelve digital signal sources. Miami Masters has an estimated audience of 877,344 people in United States.

#57among Tennis in United States#292among Event in United States#2392in Sports

The average Miami Masters fan in United States is 41.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Calgary Stampeders, Enterprise Rent-A-Car, FlightAware, with strongest over-indexing on Calgary Stampeders (171.3× the country average).

Demographically, the Miami Masters audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Masters fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Calgary Stampeders.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Masters profile in United States.

Audience size
877K
in United States
Gender
46.0%♀
54.0% male
Age
41.3
average years
Country rank
#25829
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Masters fans

46.0% are female, 54.0% are male, average age 41.3.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Miami Masters audience in United States
MetricValue
Female46.0%
Male54.0%
Average age41.3
Estimated audience size877,344
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Miami Masters audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4925%
50+23%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Miami Masters audience comes from United States.

Worldwide audience distribution share by country for Miami Masters
CountryShare
Germany16.2%
Spain14.0%
Poland11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Masters audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Masters fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K3.21×
02Washington, District of Columbia~6K2.12×
03New Jersey~40K1.75×
04New York~80K1.72×
05California~200K1.56×
06Massachusetts~30K1.49×
07Georgia~40K1.47×
08Maryland~20K1.46×
09Connecticut~10K1.43×
10Hawaii~5K1.35×
11Illinois~40K1.30×
12Virginia~30K1.24×
13South Carolina~20K1.24×
14Arizona~20K1.18×
15Delaware~3K1.16×
16Washington~20K1.15×
17Vermont~2K1.13×
18North Carolina~30K1.10×
19Nevada~9K1.09×
20Oregon~10K1.00×
21Colorado~10K0.98×
22Wyoming~1K0.98×
23Texas~70K0.96×
24New Hampshire~3K0.95×
25Rhode Island~3K0.95×
26Pennsylvania~30K0.94×
27Alabama~10K0.91×
28Michigan~20K0.85×
29New Mexico~4K0.81×
30South Dakota~2K0.81×
31Utah~6K0.78×
32Louisiana~9K0.77×
33Minnesota~10K0.76×
34Maine~2K0.76×
35Ohio~20K0.73×
36Indiana~10K0.72×
37Mississippi~5K0.71×
38Tennessee~10K0.70×
39Idaho~3K0.68×
40Wisconsin~9K0.67×
41Missouri~9K0.66×
42West Virginia~3K0.62×
43Montana~1K0.60×
44Arkansas~4K0.59×
45Kansas~4K0.58×
46Nebraska~2K0.55×
47North Dakota<1K0.55×
48Kentucky~6K0.50×
49Iowa~3K0.48×
50Oklahoma~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Miami Masters, United States
0.47×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Masters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Masters audience
#·InterestCategoryAffinity×
01Calgary StampedersSports171.30×
02John McEnroeSports37.28×
03Oscar IsaacMovies & TV21.33×
04FlightAwareTravel & Leisure20.00×
05Air CanadaTravel & Leisure20.00×
06Roland GarrosSports20.00×
07Josh GadMovies & TV20.00×
08Evan Rachel WoodMovies & TV20.00×
09Steffi GrafSports20.00×
10Ready Player OneMovies & TV19.24×
11Tennis ChannelSports18.44×
12Jon FavreauMovies & TV17.22×
13Carmen ElectraMovies & TV15.85×
14Bob EvansFood & Beverages15.50×
15Enterprise Rent-A-CarCars & Mobility13.34×
16The Championships, WimbledonSports11.53×
17Richard GereMovies & TV11.42×
18Discount TireShopping8.13×
19Pedro PascalMovies & TV7.01×
20CarGurusCars & Mobility5.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Masters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Masters audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.29×
Quality AwarenessPREMIUM1.82×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Masters audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
Family OrientationCONSERVATISM0.75×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Masters have in United States?

Miami Masters has an estimated audience of 877,344 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami Masters fans?

46.0% of Miami Masters fans are female, 54.0% are male, with an average age of 41.3 years.

03

Which brands do Miami Masters fans like most?

Miami Masters fans show strongest brand affinity for Calgary Stampeders (171.3×), Enterprise Rent-A-Car (13.34×), and FlightAware (20×) over the country average.

04

Where do Miami Masters fans live in United States?

Miami Masters fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Masters fans also like?

Beyond Miami Masters itself, the audience over-indexes on Enterprise Rent-A-Car (13.34×), FlightAware (20×), Oscar Isaac (21.33×), and Discount Tire (8.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Miami Masters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Masters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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