Rascasse Audience Intelligence

Capitalism Audience in United States

A data profile of the people who buy, follow and care about Capitalism in United States — modelled from more than twelve digital signal sources. Capitalism has an estimated audience of 5,527,149 people in United States.

#3546among Topic in United States#573in Business & Career

The average Capitalism fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crazy, Stupid, Love., Giant Food, Astro (Malaysian satellite television), with strongest over-indexing on Crazy, Stupid, Love. (14.84× the country average).

Demographically, the Capitalism audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capitalism fan in United States is more male, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Crazy, Stupid, Love..

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capitalism profile in United States.

Audience size
5.5M
in United States
Gender
38.3%♀
61.7% male
Age
41.4
average years
Country rank
#6120
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capitalism fans

38.3% are female, 61.7% are male, average age 41.4.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Capitalism audience in United States
MetricValue
Female38.3%
Male61.7%
Average age41.4
Estimated audience size5,527,149
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Capitalism audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Capitalism audience comes from United States.

Worldwide audience distribution share by country for Capitalism
CountryShare
United States30.1%
Brazil22.0%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capitalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Capitalism fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.37×
02North Carolina~200K1.30×
03Texas~600K1.21×
04Hawaii~30K1.18×
05Arizona~100K1.15×
06Washington~100K1.15×
07Maryland~100K1.13×
08New York~300K1.10×
09Louisiana~80K1.10×
10Pennsylvania~200K1.09×
11Virginia~100K1.09×
12Missouri~100K1.09×
13Kentucky~70K1.08×
14South Carolina~90K1.07×
15Florida~400K1.05×
16New Jersey~100K1.05×
17Connecticut~60K1.05×
18Kansas~50K1.05×
19Indiana~100K1.04×
20Alabama~80K1.04×
21Illinois~200K1.03×
22Michigan~100K1.03×
23Georgia~200K1.02×
24Washington, District of Columbia~20K1.01×
25Massachusetts~100K1.00×
26Oregon~60K1.00×
27Arkansas~50K1.00×
28Alaska~10K1.00×
29Oklahoma~60K0.99×
30Mississippi~50K0.99×
31New Mexico~30K0.97×
32Nebraska~30K0.96×
33West Virginia~20K0.96×
34Ohio~200K0.95×
35North Dakota~10K0.95×
36Rhode Island~20K0.94×
37Montana~10K0.94×
38Nevada~50K0.93×
39Iowa~40K0.93×
40Tennessee~100K0.91×
41Minnesota~70K0.91×
42Utah~40K0.91×
43Idaho~20K0.90×
44Colorado~80K0.89×
45Maine~20K0.88×
46Vermont~9K0.88×
47South Dakota~10K0.87×
48New Hampshire~20K0.86×
49Delaware~10K0.86×
50Wisconsin~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Capitalism, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capitalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capitalism audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV14.84×
02Astro (Malaysian satellite television)Movies & TV14.84×
03Ian McShaneMovies & TV11.76×
04Giant FoodFood & Beverages11.22×
05Karl MarxLiterature10.72×
06PlatoLiterature9.32×
07I, Robot (film)Movies & TV8.52×
08Freedom of speechPolitics & Society5.43×
09IndividualismPolitics & Society5.07×
10Drudge ReportSports4.57×
11PoliticoPolitics & Society4.10×
12Public StorageBusiness & Career4.10×
13City BankBusiness & Career3.55×
14New York PostNews3.53×
15Sustainable energyHome & Garden3.08×
16Renewable energyBusiness & Career2.61×
17Real propertyHome & Garden2.56×
18Indeed.comBusiness & Career1.62×
19Nonprofit organizationPolitics & Society1.61×
20United States Postal ServiceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capitalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capitalism audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.49×
PatriotismCONSERVATISM2.45×
Career OrientationPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capitalism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capitalism have in United States?

Capitalism has an estimated audience of 5,527,149 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Capitalism fans?

38.3% of Capitalism fans are female, 61.7% are male, with an average age of 41.4 years.

03

Which brands do Capitalism fans like most?

Capitalism fans show strongest brand affinity for Crazy, Stupid, Love. (14.84×), Giant Food (11.22×), and Astro (Malaysian satellite television) (14.84×) over the country average.

04

Where do Capitalism fans live in United States?

Capitalism fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Capitalism fans also like?

Beyond Capitalism itself, the audience over-indexes on Giant Food (11.22×), Astro (Malaysian satellite television) (14.84×), Drudge Report (4.57×), and New York Post (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Capitalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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