Capitalism Audience in United States

Capitalism logo

Capitalism has an estimated audience of 5,527,149 people in United States. 38.3% are female, 61.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Grammarly, Israel, 3D printing, Grinch.

The average Capitalism fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Grammarly, Israel, with strongest over-indexing on Urban Outfitters (2.27× the country average). Demographically, the Capitalism audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Video game

Demographics of Capitalism fans

Demographic split for Capitalism audience in United States
MetricValue
Female38.3%
Male61.7%
Average age41.4
Estimated audience size5,527,149

Audience persona

The typical Capitalism fan in United States is more male, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Capitalism in United States
RegionReachAffinity
California829,5091.36×
Texas558,0671.17×
Florida468,4531.25×
New York385,5781.25×
Pennsylvania196,4771.06×
Illinois194,5621.06×
North Carolina186,6821.12×
Georgia184,7581.09×
Michigan155,1281.07×
Ohio151,7080.89×
Washington143,0631.29×
New Jersey142,8741.02×
Virginia142,8161.06×
Arizona132,0861.17×
Massachusetts116,2331.07×
Maryland111,0611.17×
Tennessee110,4431×
Indiana98,8250.98×
Missouri86,2240.97×
Colorado84,6850.97×
South Carolina76,5740.92×
Minnesota72,2140.91×
Alabama70,5240.91×
Louisiana70,2630.99×
Oregon69,6401.1×
Wisconsin68,0890.82×
Kentucky66,8700.96×
Connecticut60,7861.1×
Oklahoma60,0870.98×
Nevada54,5831.02×
Utah46,2250.93×
Mississippi44,9980.99×
Iowa41,2360.91×
Arkansas40,4430.89×
Kansas40,2320.92×
Hawaii29,5821.25×
New Mexico26,2970.95×
West Virginia24,5250.95×
Idaho24,0710.87×
Nebraska23,5580.85×
Washington, District of Columbia20,0531.21×
New Hampshire18,5400.85×
Maine17,8920.9×
Rhode Island17,3270.98×
Montana12,9520.84×
Delaware12,2220.8×
Alaska11,6360.98×
North Dakota10,7550.95×
South Dakota9,2260.72×
Vermont8,5210.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capitalism audience
BrandAffinityCategory
Urban Outfitters2.27×Shopping
Grammarly4.86×Business & Career
Israel1.8×Travel & Leisure
3D printing2.06×Technology & Electronics
Grinch3.08×Movies & TV
Jesse Plemons2.56×Movies & TV
Nebraska Cornhuskers football2.51×Sports
Enfamil4.62×Kids & Family
Wikia2.16×Internet & Social Media
Vocal harmony2.61×Music & Radio
Historic site2.43×Arts & Culture
Jeep Wagoneer3.06×Cars & Mobility
Home staging2.78×Home & Garden
Kendra Scott1.53×Fashion & Accessoires
Goop2.74×Internet & Social Media
Vilas County, Wisconsin14.84×Travel & Leisure
Urban horticulture1.76×Home & Garden
TeachHUB1.9×Business & Career
Khaadi3.16×Fashion & Accessoires
Winemaking2.13×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capitalism audience
TraitClusterScore
IndividualismJOY2.01
PatriotismCONSERVATISM1.98
Career OrientationPOWER1.44
SustainabilityBALANCE1.35
Risk AppetiteTHRILL1.33
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Capitalism
CountryShare
United States30.1%
Brazil22.0%
India3.2%

See Capitalism audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Capitalism have in United States?

Capitalism has an estimated audience of 5,527,149 people in United States, concentrated in California and Texas.

What is the gender split and age of Capitalism fans?

38.3% of Capitalism fans are female, 61.7% are male, with an average age of 41.4 years.

Which brands do Capitalism fans like most?

Capitalism fans show strongest brand affinity for Urban Outfitters (2.27×), Grammarly (4.86×), and Israel (1.8×) over the country average.

Where do Capitalism fans live in United States?

Capitalism fans in United States are most concentrated in California (reach 829,509), Texas (reach 558,067), and Florida (reach 468,453). These three regions account for the largest share of the active audience.

What other brands do Capitalism fans also like?

Beyond Capitalism itself, the audience over-indexes on Grammarly (4.86×), Israel (1.8×), 3D printing (2.06×), and Grinch (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.