A data profile of the people who buy, follow and care about Capitalism in Brazil — modelled from more than twelve digital signal sources. Capitalism has an estimated audience of 4,036,359 people in Brazil.
Capitalism has an estimated audience of 4,036,359 people in Brazil. 48.4% are female, 51.6% are male, average age 40.4. Top brand affinities: Seleção Brasileira, RB Leipzig, Paulo Coelho, Bayer 04 Leverkusen, Maria Bethânia.
Top brand affinities include Seleção Brasileira, RB Leipzig, Paulo Coelho, with strongest over-indexing on Seleção Brasileira (1.58× the country average).
Demographically, the Capitalism audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Capitalism fan in Brazil is balanced, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Capitalism profile in Brazil.
48.4% are female, 51.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 40.4 |
| Estimated audience size | 4,036,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Capitalism audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 22.0% |
| India | 3.2% |
The strongest cross-interests of the Capitalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RB Leipzig | Sports | 8.34× | ||
| 02 | Paulo Coelho | Literature | 8.34× | ||
| 03 | Bayer 04 Leverkusen | Sports | 8.34× | ||
| 04 | Fernando Pessoa | Literature | 8.34× | ||
| 05 | 2. Bundesliga | Sports | 8.34× | ||
| 06 | Hamlet | Literature | 8.34× | ||
| 07 | George Orwell | Literature | 8.34× | ||
| 08 | Eintracht Frankfurt | Sports | 8.34× | ||
| 09 | Manuel Neuer | Sports | 8.34× | ||
| 10 | Franz Kafka | Literature | 8.34× | ||
| 11 | Simone de Beauvoir | Literature | 8.34× | ||
| 12 | Alceu Valença | Music & Radio | 6.87× | ||
| 13 | Agatha Christie | Literature | 6.74× | ||
| 14 | Transformers (toy line) | Kids & Family | 6.38× | ||
| 15 | Elizabeth Olsen | Movies & TV | 5.46× | ||
| 16 | Thiago Silva | Sports | 5.03× | ||
| 17 | Maria Bethânia | Music & Radio | 4.95× | ||
| 18 | Rick and Morty | Movies & TV | 3.31× | ||
| 19 | Stock market | Business & Career | 2.81× | ||
| 20 | Seleção Brasileira | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.90× | |
| Patriotism | CONSERVATISM | 1.89× | |
| Risk Appetite | THRILL | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Capitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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