Rascasse Audience Intelligence

Capitalism Audience in Germany

A data profile of the people who buy, follow and care about Capitalism in Germany — modelled from more than twelve digital signal sources. Capitalism has an estimated audience of 297,353 people in Germany.

#6177among Topic in Germany#1178in Business & Career

The average Capitalism fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sam Neill, Tagesschau, IG Metall, with strongest over-indexing on Sam Neill (16.66× the country average).

Demographically, the Capitalism audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Capitalism fan in Germany is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sam Neill.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capitalism profile in Germany.

Audience size
297K
in Germany
Gender
33.9%♀
66.1% male
Age
39.2
average years
Country rank
#17456
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capitalism fans

33.9% are female, 66.1% are male, average age 39.2.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Capitalism audience in Germany
MetricValue
Female33.9%
Male66.1%
Average age39.2
Estimated audience size297,353
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Capitalism audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Capitalism audience comes from Germany.

Worldwide audience distribution share by country for Capitalism
CountryShare
United States30.1%
Brazil22.0%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capitalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Capitalism fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.16×
02Hamburg~8K1.12×
03Bremen~3K1.11×
04Baden-Württemberg~40K1.05×
05Hessen~20K1.04×
06Nordrhein-Westfalen~70K1.03×
07Berlin~10K1.02×
08Rheinland-Pfalz~20K1.01×
09Schleswig-Holstein~10K1.01×
10Brandenburg~9K0.99×
11Sachsen~10K0.97×
12Saarland~4K0.97×
13Thüringen~7K0.95×
14Sachsen-Anhalt~7K0.90×
15Mecklenburg-Vorpommern~5K0.90×
16Bayern~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Capitalism, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capitalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capitalism audience
#·InterestCategoryAffinity×
01Sam NeillMovies & TV16.66×
02Sarah PaulsonMovies & TV16.66×
03Patti SmithMusic & Radio16.66×
04IG MetallPolitics & Society16.40×
05Junge WeltNews10.28×
06Karl MarxLiterature8.56×
07BeckMusic & Radio8.46×
08The Epoch TimesNews7.47×
09Che GuevaraPolitics & Society6.75×
10Web serverTechnology & Electronics5.14×
11Political scienceBusiness & Career4.56×
12Risk managementBusiness & Career4.27×
13TagesschauMovies & TV2.96×
14RefrigeratorHome & Garden2.96×
15FocusNews2.88×
16Der TagesspiegelNews2.71×
17TransfermarktSports2.30×
18Müller (company)Food & Beverages1.80×
19NatureHome & Garden1.70×
20FamilyKids & Family1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capitalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capitalism audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.90×
IndividualismJOY1.79×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capitalism audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
CreativityOPEN0.70×
Sports ActivityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capitalism have in Germany?

Capitalism has an estimated audience of 297,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Capitalism fans?

33.9% of Capitalism fans are female, 66.1% are male, with an average age of 39.2 years.

03

Which brands do Capitalism fans like most?

Capitalism fans show strongest brand affinity for Sam Neill (16.66×), Tagesschau (2.96×), and IG Metall (16.4×) over the country average.

04

Where do Capitalism fans live in Germany?

Capitalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Capitalism fans also like?

Beyond Capitalism itself, the audience over-indexes on Tagesschau (2.96×), IG Metall (16.4×), The Epoch Times (7.47×), and Junge Welt (10.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Capitalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Capitalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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