Rascasse Audience Intelligence

Kathryn Hahn Audience in United States

A data profile of the people who buy, follow and care about Kathryn Hahn in United States — modelled from more than twelve digital signal sources. Kathryn Hahn has an estimated audience of 2,534,038 people in United States.

#694among Actor Actress or TV Star in United States#1978among Person in United States#1695in Movies & TV

The average Kathryn Hahn fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, QVC, Pinterest, with strongest over-indexing on Discount stores (4.78× the country average).

Demographically, the Kathryn Hahn audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kathryn Hahn fan in United States is more female, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount stores.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kathryn Hahn profile in United States.

Audience size
2.5M
in United States
Gender
80.7%♀
19.3% male
Age
36.4
average years
Country rank
#11800
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kathryn Hahn fans

80.7% are female, 19.3% are male, average age 36.4.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Kathryn Hahn audience in United States
MetricValue
Female80.7%
Male19.3%
Average age36.4
Estimated audience size2,534,038
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Kathryn Hahn audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3930%
40-4921%
50+6%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Kathryn Hahn audience comes from United States.

Worldwide audience distribution share by country for Kathryn Hahn
CountryShare
United States43.8%
United Kingdom5.9%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kathryn Hahn audience in United States is strongest.

Fig. 05

Top regions by affinity

Kathryn Hahn fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.25×
02Utah~30K1.24×
03New Hampshire~10K1.21×
04Ohio~100K1.17×
05Washington~70K1.16×
06Colorado~50K1.16×
07Illinois~100K1.15×
08Missouri~50K1.12×
09Idaho~20K1.12×
10Massachusetts~60K1.10×
11Vermont~6K1.10×
12Wisconsin~50K1.08×
13Pennsylvania~100K1.07×
14Maine~10K1.07×
15Minnesota~40K1.06×
16Connecticut~30K1.06×
17Iowa~30K1.05×
18California~300K1.04×
19Oklahoma~30K1.04×
20Kansas~20K1.04×
21Montana~8K1.04×
22Michigan~80K1.03×
23Indiana~50K1.03×
24Kentucky~40K1.03×
25Rhode Island~10K1.03×
26West Virginia~10K1.02×
27Tennessee~60K1.00×
28Nebraska~10K1.00×
29New York~200K0.98×
30New Mexico~10K0.97×
31North Carolina~80K0.95×
32Virginia~70K0.95×
33Arizona~60K0.95×
34North Dakota~6K0.94×
35New Jersey~70K0.92×
36Arkansas~20K0.92×
37Washington, District of Columbia~8K0.92×
38Maryland~50K0.91×
39South Dakota~6K0.91×
40Alaska~6K0.91×
41Nevada~30K0.89×
42Delaware~7K0.89×
43Texas~200K0.88×
44Georgia~80K0.88×
45South Carolina~40K0.85×
46Florida~200K0.84×
47Alabama~30K0.84×
48Hawaii~10K0.82×
49Louisiana~30K0.81×
50Mississippi~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Kathryn Hahn, United States
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kathryn Hahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kathryn Hahn audience
#·InterestCategoryAffinity×
01There Will Be BloodMovies & TV12.74×
02QVCMovies & TV5.64×
03Weather forecastingHome & Garden5.51×
04Discount storesShopping4.78×
05Non-alcoholic beverageFood & Beverages4.59×
06Anne HathawayMovies & TV4.56×
07Britney SpearsMusic & Radio3.97×
08Shopping mallsShopping2.98×
09Pizza HutFood & Beverages2.89×
10TMZInternet & Social Media2.73×
11Mortgage loansBusiness & Career2.61×
12TV talkshowsMovies & TV2.50×
13PinterestInternet & Social Media2.49×
14IKEAHome & Garden2.36×
15Domino's PizzaFood & Beverages2.32×
16Organic foodFood & Beverages2.05×
17AirbnbTravel & Leisure1.96×
18StarbucksFood & Beverages1.95×
19McDonald'sFood & Beverages1.90×
20FurnitureHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kathryn Hahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kathryn Hahn audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.14×
Price SensitivityPREMIUM1.77×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kathryn Hahn audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kathryn Hahn have in United States?

Kathryn Hahn has an estimated audience of 2,534,038 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kathryn Hahn fans?

80.7% of Kathryn Hahn fans are female, 19.3% are male, with an average age of 36.4 years.

03

Which brands do Kathryn Hahn fans like most?

Kathryn Hahn fans show strongest brand affinity for Discount stores (4.78×), QVC (5.64×), and Pinterest (2.49×) over the country average.

04

Where do Kathryn Hahn fans live in United States?

Kathryn Hahn fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kathryn Hahn fans also like?

Beyond Kathryn Hahn itself, the audience over-indexes on QVC (5.64×), Pinterest (2.49×), Weather forecasting (5.51×), and Britney Spears (3.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kathryn Hahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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