Kathryn Hahn Audience in United States

Kathryn Hahn logo

Kathryn Hahn has an estimated audience of 2,922,092 people in United States. 80.7% are female, 19.3% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Saving, Product design, Collectable, Whataburger, Historic site.

The average Kathryn Hahn fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Saving, Product design, Collectable, with strongest over-indexing on Saving (3.56× the country average). Demographically, the Kathryn Hahn audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kathryn Hahn fans

Demographic split for Kathryn Hahn audience in United States
MetricValue
Female80.7%
Male19.3%
Average age36.4
Estimated audience size2,922,092

Audience persona

The typical Kathryn Hahn fan in United States is more female, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Kathryn Hahn in United States
RegionReachAffinity
California355,8631.11×
Texas233,4350.93×
New York171,4701.05×
Florida167,5160.85×
Illinois124,2891.28×
Ohio111,4101.24×
Pennsylvania109,7711.12×
North Carolina88,6061.01×
Michigan82,4771.08×
Georgia81,3990.9×
New Jersey70,8620.95×
Washington70,1421.2×
Virginia69,8320.98×
Massachusetts65,2851.13×
Tennessee60,8961.04×
Arizona56,0370.94×
Indiana55,0001.03×
Colorado54,8011.19×
Missouri53,6101.14×
Maryland47,9920.96×
Wisconsin47,7631.09×
Minnesota45,6431.09×
Oregon42,4011.27×
Kentucky38,6351.05×
South Carolina37,8520.86×
Oklahoma33,5101.03×
Alabama33,0790.81×
Connecticut31,4141.07×
Louisiana30,9800.82×
Utah28,8031.1×
Nevada25,2900.89×
Iowa24,8191.03×
Kansas23,9261.04×
Arkansas21,8340.91×
Mississippi16,8260.7×
Idaho15,2061.04×
Nebraska14,595
New Hampshire14,0751.22×
New Mexico13,7110.94×
West Virginia13,2670.98×
Maine11,2281.07×
Hawaii10,2380.82×
Rhode Island9,3631.01×
Washington, District of Columbia8,4240.96×
Montana7,8820.97×
Delaware6,7950.84×
South Dakota5,3690.79×
Vermont5,2781.03×
North Dakota5,0410.84×
Alaska4,9890.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kathryn Hahn audience
BrandAffinityCategory
Saving3.56×Business & Career
Product design2.07×Business & Career
Collectable1.68×Kids & Family
Whataburger1.8×Food & Beverages
Historic site4.32×Arts & Culture
Pillow1.75×Home & Garden
Israel1.68×Travel & Leisure
Fairy godmother5.89×Literature
Mathcore6.19×Music & Radio
Hipster6.87×Politics & Society
Goop3.74×Internet & Social Media
Elsword11.37×Games
Governor of MichiganPolitics & Society
La Chat20×Music & Radio
English literature3.74×Literature
Vocal harmony2.43×Music & Radio
Grinch2.04×Movies & TV
UK garage2.67×Music & Radio
Birthday Gifts1.53×Kids & Family
Mothercare1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kathryn Hahn audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
Urban LifestyleOPEN1.45
ExtroversionTHRILL1.45
DIY MentalityTHRILL1.38
Price SensitivityPREMIUM1.3
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Kathryn Hahn
CountryShare
United States47.3%
United Kingdom5.8%
Canada4.8%

See Kathryn Hahn audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kathryn Hahn have in United States?

Kathryn Hahn has an estimated audience of 2,922,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Kathryn Hahn fans?

80.7% of Kathryn Hahn fans are female, 19.3% are male, with an average age of 36.4 years.

Which brands do Kathryn Hahn fans like most?

Kathryn Hahn fans show strongest brand affinity for Saving (3.56×), Product design (2.07×), and Collectable (1.68×) over the country average.

Where do Kathryn Hahn fans live in United States?

Kathryn Hahn fans in United States are most concentrated in California (reach 355,863), Texas (reach 233,435), and New York (reach 171,470). These three regions account for the largest share of the active audience.

What other brands do Kathryn Hahn fans also like?

Beyond Kathryn Hahn itself, the audience over-indexes on Product design (2.07×), Collectable (1.68×), Whataburger (1.8×), and Historic site (4.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kathryn Hahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.