Infomercial Audience in United States

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Infomercial has an estimated audience of 6,463,769 people in United States. 71.2% are female, 28.8% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Urban horticulture, Emperor Entertainment Group, Product design, The Journey (1959 film), Saving.

The average Infomercial fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban horticulture, Emperor Entertainment Group, Product design, with strongest over-indexing on Urban horticulture (4.26× the country average). Demographically, the Infomercial audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Infomercial fans

Demographic split for Infomercial audience in United States
MetricValue
Female71.2%
Male28.8%
Average age44.0
Estimated audience size6,463,769

Audience persona

The typical Infomercial fan in United States is more female, around 44.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Infomercial in United States
RegionReachAffinity
California923,9681.3×
Texas580,3431.04×
Florida438,9051×
New York425,7311.18×
Illinois231,9151.08×
Pennsylvania221,8071.02×
Georgia218,5111.1×
North Carolina209,8601.08×
Ohio183,8400.92×
Michigan179,1981.06×
Arizona173,2191.31×
New Jersey172,2961.05×
Virginia168,5971.07×
Louisiana144,6321.74×
Washington142,6401.1×
Massachusetts130,3121.02×
Tennessee122,7620.95×
Maryland115,6381.04×
Missouri114,4381.1×
Indiana110,4830.94×
Minnesota102,1351.1×
Colorado101,2010.99×
Wisconsin91,0180.94×
South Carolina86,7130.89×
Oregon77,7801.05×
Alabama73,7260.82×
Kentucky69,5430.86×
Nevada68,0431.09×
Utah66,2711.14×
Oklahoma64,6060.9×
Mississippi61,9691.16×
Connecticut60,2750.93×
Kansas56,7031.11×
Arkansas50,9230.96×
Iowa49,3450.93×
Idaho32,4791×
Nebraska29,4090.91×
New Mexico28,7430.89×
West Virginia26,8580.89×
Hawaii24,2570.87×
New Hampshire22,1300.87×
Rhode Island20,3510.99×
Maine18,8140.81×
Washington, District of Columbia16,7780.86×
Delaware15,4920.87×
Montana13,3510.74×
South Dakota13,1780.88×
North Dakota11,7620.89×
Vermont8,5070.75×
Wyoming7,7590.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infomercial audience
BrandAffinityCategory
Urban horticulture4.26×Home & Garden
Emperor Entertainment Group10.58×Business & Career
Product design1.7×Business & Career
The Journey (1959 film)13.48×Movies & TV
Saving2.08×Business & Career
Hocus Pocus3.37×Movies & TV
Kansas1.72×Travel & Leisure
Kendra Scott1.83×Fashion & Accessoires
JDSU1.73×Business & Career
Home staging2.77×Home & Garden
Staycation1.65×Home & Garden
Jesse Plemons1.72×Movies & TV
Historic site2.11×Arts & Culture
Zacky Vengeance13.48×Music & Radio
Nebraska Cornhuskers football1.62×Sports
English literature2.93×Literature
La Chat13.48×Music & Radio
Cam Ward1.55×Sports
edureka14.55×Business & Career
Governor of Michigan2.92×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infomercial audience
TraitClusterScore
Healthy LifestyleBALANCE1.21
Price SensitivityPREMIUM1.14
Quality AwarenessPREMIUM1.12
ExtroversionTHRILL1.1
Sports ActivityPOWER1.09
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Infomercial
CountryShare
United States53.4%
Japan6.6%
Romania6.2%

See Infomercial audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Infomercial have in United States?

Infomercial has an estimated audience of 6,463,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Infomercial fans?

71.2% of Infomercial fans are female, 28.8% are male, with an average age of 44.0 years.

Which brands do Infomercial fans like most?

Infomercial fans show strongest brand affinity for Urban horticulture (4.26×), Emperor Entertainment Group (10.58×), and Product design (1.7×) over the country average.

Where do Infomercial fans live in United States?

Infomercial fans in United States are most concentrated in California (reach 923,968), Texas (reach 580,343), and Florida (reach 438,905). These three regions account for the largest share of the active audience.

What other brands do Infomercial fans also like?

Beyond Infomercial itself, the audience over-indexes on Emperor Entertainment Group (10.58×), Product design (1.7×), The Journey (1959 film) (13.48×), and Saving (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infomercial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.