Rascasse Audience Intelligence

Infomercial Audience in United States

A data profile of the people who buy, follow and care about Infomercial in United States — modelled from more than twelve digital signal sources. Infomercial has an estimated audience of 6,463,769 people in United States.

#3198among Topic in United States#485in Movies & TV

The average Infomercial fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Ronaldinho, D&R, with strongest over-indexing on Kelly Osbourne (13.48× the country average).

Demographically, the Infomercial audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infomercial fan in United States is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infomercial profile in United States.

Audience size
6.5M
in United States
Gender
71.2%♀
28.8% male
Age
44.0
average years
Country rank
#5378
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infomercial fans

71.2% are female, 28.8% are male, average age 44.0.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Infomercial audience in United States
MetricValue
Female71.2%
Male28.8%
Average age44.0
Estimated audience size6,463,769
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Infomercial audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4927%
50+28%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Infomercial audience comes from United States.

Worldwide audience distribution share by country for Infomercial
CountryShare
United States53.4%
Japan6.6%
Romania6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infomercial audience in United States is strongest.

Fig. 05

Top regions by affinity

Infomercial fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.51×
02Kansas~60K1.27×
03Arizona~200K1.19×
04California~800K1.16×
05New York~400K1.13×
06Georgia~200K1.11×
07Mississippi~60K1.07×
08Missouri~100K1.05×
09Nebraska~30K1.05×
10Pennsylvania~200K1.04×
11North Carolina~200K1.04×
12South Dakota~20K1.04×
13Maryland~100K1.03×
14New Jersey~200K1.02×
15Virginia~200K1.02×
16Washington~100K1.02×
17Connecticut~70K1.02×
18Utah~60K1.02×
19Idaho~30K1.02×
20Illinois~200K1.01×
21Nevada~60K1.01×
22Michigan~200K0.99×
23Minnesota~90K0.99×
24Oklahoma~70K0.99×
25Rhode Island~20K0.99×
26North Dakota~10K0.99×
27Massachusetts~100K0.98×
28Indiana~100K0.98×
29Wisconsin~100K0.98×
30Oregon~70K0.98×
31Washington, District of Columbia~20K0.98×
32Texas~500K0.97×
33New Hampshire~20K0.97×
34Alaska~10K0.97×
35Arkansas~50K0.96×
36Florida~400K0.95×
37Tennessee~100K0.95×
38Colorado~100K0.95×
39South Carolina~90K0.95×
40Kentucky~80K0.95×
41Hawaii~30K0.95×
42Vermont~10K0.95×
43Iowa~50K0.94×
44New Mexico~30K0.94×
45West Virginia~30K0.94×
46Delaware~20K0.93×
47Ohio~200K0.92×
48Montana~20K0.92×
49Maine~20K0.90×
50Alabama~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Infomercial, United States
0.89×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infomercial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infomercial audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio13.48×
02RonaldinhoSports13.48×
03Michael RookerMovies & TV13.48×
04Pep GuardiolaSports13.48×
05Kevin De BruyneSports13.48×
06D&RTechnology & Electronics12.16×
07Milla JovovichMovies & TV8.31×
08Anna FarisMovies & TV7.25×
09High-intensity interval trainingSports3.07×
10NASDAQBusiness & Career2.45×
11Britney SpearsMusic & Radio2.05×
12Discount storesShopping1.97×
13Subscription business modelShopping1.85×
14Wendy'sFood & Beverages1.80×
15Trader Joe'sShopping1.77×
16TMZInternet & Social Media1.74×
17IKEAHome & Garden1.69×
18Organic foodFood & Beverages1.62×
19Shopping mallsShopping1.61×
20Dollar GeneralShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infomercial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infomercial audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.44×
Career OrientationPOWER1.31×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infomercial audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
PatriotismCONSERVATISM0.82×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infomercial have in United States?

Infomercial has an estimated audience of 6,463,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infomercial fans?

71.2% of Infomercial fans are female, 28.8% are male, with an average age of 44.0 years.

03

Which brands do Infomercial fans like most?

Infomercial fans show strongest brand affinity for Kelly Osbourne (13.48×), Ronaldinho (13.48×), and D&R (12.16×) over the country average.

04

Where do Infomercial fans live in United States?

Infomercial fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Infomercial fans also like?

Beyond Infomercial itself, the audience over-indexes on Ronaldinho (13.48×), D&R (12.16×), Anna Faris (7.25×), and Michael Rooker (13.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Infomercial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infomercial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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