A data profile of the people who buy, follow and care about Director (band) in United States — modelled from more than twelve digital signal sources. Director (band) has an estimated audience of 555,953 people in United States.
The average Director (band) fan in United States is 40.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Tim Horton, Bad Santa, Banco Popular, with strongest over-indexing on Tim Horton (103.7× the country average).
Demographically, the Director (band) audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Director (band) fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Director (band) profile in United States.
53.3% are female, 46.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 40.2 |
| Estimated audience size | 555,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 26% |
Where the Director (band) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~80K | 1.25× | |
| 02 | Washington, District of Columbia | ~2K | 1.20× | |
| 03 | Georgia | ~20K | 1.18× | |
| 04 | Texas | ~60K | 1.16× | |
| 05 | New York | ~40K | 1.14× | |
| 06 | Maryland | ~10K | 1.10× | |
| 07 | Oklahoma | ~7K | 1.10× | |
| 08 | Kansas | ~5K | 1.10× | |
| 09 | New Mexico | ~3K | 1.10× | |
| 10 | Arkansas | ~5K | 1.09× | |
| 11 | Louisiana | ~8K | 1.08× | |
| 12 | Mississippi | ~5K | 1.08× | |
| 13 | New Jersey | ~20K | 1.07× | |
| 14 | Missouri | ~10K | 1.06× | |
| 15 | Kentucky | ~7K | 1.06× | |
| 16 | Virginia | ~10K | 1.05× | |
| 17 | Massachusetts | ~10K | 1.04× | |
| 18 | Oregon | ~7K | 1.04× | |
| 19 | Nevada | ~6K | 1.04× | |
| 20 | Florida | ~40K | 1.03× | |
| 21 | Illinois | ~20K | 1.03× | |
| 22 | Arizona | ~10K | 1.02× | |
| 23 | North Carolina | ~20K | 1.01× | |
| 24 | Connecticut | ~6K | 1.01× | |
| 25 | Tennessee | ~10K | 1.00× | |
| 26 | South Carolina | ~8K | 1.00× | |
| 27 | Pennsylvania | ~20K | 0.99× | |
| 28 | Washington | ~10K | 0.99× | |
| 29 | Indiana | ~10K | 0.99× | |
| 30 | Nebraska | ~3K | 0.99× | |
| 31 | West Virginia | ~3K | 0.99× | |
| 32 | Michigan | ~10K | 0.98× | |
| 33 | Minnesota | ~8K | 0.97× | |
| 34 | Alabama | ~8K | 0.97× | |
| 35 | Utah | ~5K | 0.95× | |
| 36 | Iowa | ~4K | 0.95× | |
| 37 | Maine | ~2K | 0.95× | |
| 38 | Delaware | ~1K | 0.95× | |
| 39 | Hawaii | ~2K | 0.94× | |
| 40 | South Dakota | ~1K | 0.94× | |
| 41 | Wisconsin | ~8K | 0.93× | |
| 42 | Colorado | ~8K | 0.92× | |
| 43 | Ohio | ~20K | 0.91× | |
| 44 | Rhode Island | ~2K | 0.91× | |
| 45 | Alaska | ~1K | 0.91× | |
| 46 | New Hampshire | ~2K | 0.90× | |
| 47 | Vermont | <1K | 0.90× | |
| 48 | Idaho | ~2K | 0.89× | |
| 49 | Montana | ~1K | 0.88× | |
| 50 | North Dakota | <1K | 0.87× |
The strongest cross-interests of the Director (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Santa | Movies & TV | 157.86× | ||
| 02 | Tim Horton | Sports | 103.70× | ||
| 03 | Banco Popular | Business & Career | 93.74× | ||
| 04 | Xylophone | Music & Radio | 77.94× | ||
| 05 | Sushi Bar | Food & Beverages | 33.70× | ||
| 06 | Air Transat | Travel & Leisure | 29.57× | ||
| 07 | Lindsey Vonn | Sports | 8.10× | ||
| 08 | Emirates | Travel & Leisure | 8.10× | ||
| 09 | Romeo and Juliet | Arts & Culture | 8.10× | ||
| 10 | T. Rowe Price | Business & Career | 8.10× | ||
| 11 | Sustainable energy | Home & Garden | 3.60× | ||
| 12 | Renewable energy | Business & Career | 2.86× | ||
| 13 | FedEx | Business & Career | 2.67× | ||
| 14 | Las Vegas | Travel & Leisure | 2.63× | ||
| 15 | Cookbook | Food & Beverages | 2.52× | ||
| 16 | Burger King | Food & Beverages | 2.33× | ||
| 17 | IKEA | Home & Garden | 2.19× | ||
| 18 | Internet & Social Media | 1.88× | |||
| 19 | Trader Joe's | Shopping | 1.80× | ||
| 20 | Internet & Social Media | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.08× | |
| Family Orientation | CONSERVATISM | 1.78× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Extroversion | THRILL | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Director (band) has an estimated audience of 555,953 people in United States, concentrated in California and Texas.
53.3% of Director (band) fans are female, 46.7% are male, with an average age of 40.2 years.
Director (band) fans show strongest brand affinity for Tim Horton (103.7×), Bad Santa (157.86×), and Banco Popular (93.74×) over the country average.
Director (band) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Director (band) itself, the audience over-indexes on Bad Santa (157.86×), Banco Popular (93.74×), Lindsey Vonn (8.1×), and Xylophone (77.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Director (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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