Identity theft Audience in United States

Identity theft has an estimated audience of 1,544,087 people in United States. 51.0% are female, 49.0% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Leslie Bibb, Kim Cattrall, Grown Ups (film), Fred Armisen, The Family Stone.
The average Identity theft fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leslie Bibb, Kim Cattrall, Grown Ups (film), with strongest over-indexing on Leslie Bibb (56.71× the country average). Demographically, the Identity theft audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Identity theft fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.9 |
| Estimated audience size | 1,544,087 |
Audience persona
The typical Identity theft fan in United States is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Leslie Bibb.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 198,953 | 1.17× |
| Texas | 157,423 | 1.19× |
| Florida | 118,226 | 1.13× |
| New York | 98,284 | 1.14× |
| Georgia | 60,861 | 1.28× |
| Illinois | 58,073 | 1.13× |
| Pennsylvania | 53,431 | 1.03× |
| North Carolina | 51,900 | 1.12× |
| Ohio | 46,617 | 0.98× |
| Michigan | 41,357 | 1.02× |
| Virginia | 41,031 | 1.09× |
| New Jersey | 37,593 | 0.96× |
| Tennessee | 34,826 | 1.12× |
| Arizona | 34,626 | 1.1× |
| Massachusetts | 32,817 | 1.08× |
| Washington | 31,932 | 1.03× |
| Indiana | 29,212 | 1.04× |
| Maryland | 29,176 | 1.1× |
| Missouri | 27,196 | 1.09× |
| Louisiana | 25,844 | 1.3× |
| Alabama | 24,717 | 1.15× |
| South Carolina | 24,360 | 1.05× |
| Colorado | 23,608 | 0.97× |
| Kentucky | 22,660 | 1.17× |
| Oregon | 21,070 | 1.19× |
| Wisconsin | 19,971 | 0.86× |
| Minnesota | 19,303 | 0.87× |
| Oklahoma | 17,974 | 1.05× |
| Nevada | 17,315 | 1.16× |
| Arkansas | 15,493 | 1.22× |
| Mississippi | 14,704 | 1.16× |
| Connecticut | 14,442 | 0.93× |
| Kansas | 13,168 | 1.08× |
| Iowa | 11,717 | 0.92× |
| Utah | 11,045 | 0.8× |
| New Mexico | 7,666 | 0.99× |
| Idaho | 7,082 | 0.91× |
| Nebraska | 6,605 | 0.85× |
| West Virginia | 6,258 | 0.87× |
| Hawaii | 6,018 | 0.91× |
| Washington, District of Columbia | 5,858 | 1.26× |
| New Hampshire | 4,613 | 0.76× |
| Rhode Island | 3,968 | 0.81× |
| Maine | 3,816 | 0.69× |
| Delaware | 3,621 | 0.85× |
| Montana | 3,111 | 0.73× |
| South Dakota | 2,949 | 0.83× |
| North Dakota | 2,675 | 0.84× |
| Alaska | 2,301 | 0.7× |
| Vermont | 1,878 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leslie Bibb | 56.71× | Fashion & Accessoires |
| Kim Cattrall | 50.61× | Movies & TV |
| Grown Ups (film) | 32.45× | Movies & TV |
| Fred Armisen | 33.09× | Movies & TV |
| The Family Stone | 46.95× | Movies & TV |
| Big Daddy (1999 film) | 33.67× | Movies & TV |
| Just Go with It | 29.15× | Movies & TV |
| Anders Holm | 58.42× | Movies & TV |
| Rayman | 71.52× | Games |
| Andrew Dice Clay | 36.45× | Movies & TV |
| Blended (film) | 32.65× | Movies & TV |
| LifeLock | 32.87× | Technology & Electronics |
| Along Came Polly | 44.89× | Movies & TV |
| Matt Rife | 12.61× | Music & Radio |
| AVG (software) | 33.65× | Technology & Electronics |
| Nikki Glaser | 15.63× | Movies & TV |
| Jim Carrey | 7.68× | Movies & TV |
| George Carlin | 21.81× | Movies & TV |
| Dailymotion | 10.89× | Movies & TV |
| Friends | 2.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3 |
| Patriotism | CONSERVATISM | 1.9 |
| Career Orientation | POWER | 1.71 |
| Family Orientation | CONSERVATISM | 1.6 |
| Quality Awareness | PREMIUM | 1.51 |
| Travelling | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.2% |
| United Kingdom | 6.3% |
| Canada | 4.3% |
See Identity theft audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Identity theft have in United States?
Identity theft has an estimated audience of 1,544,087 people in United States, concentrated in California and Texas.
What is the gender split and age of Identity theft fans?
51.0% of Identity theft fans are female, 49.0% are male, with an average age of 45.9 years.
Which brands do Identity theft fans like most?
Identity theft fans show strongest brand affinity for Leslie Bibb (56.71×), Kim Cattrall (50.61×), and Grown Ups (film) (32.45×) over the country average.
Where do Identity theft fans live in United States?
Identity theft fans in United States are most concentrated in California (reach 198,953), Texas (reach 157,423), and Florida (reach 118,226). These three regions account for the largest share of the active audience.
What other brands do Identity theft fans also like?
Beyond Identity theft itself, the audience over-indexes on Kim Cattrall (50.61×), Grown Ups (film) (32.45×), Fred Armisen (33.09×), and The Family Stone (46.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Identity theft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.