Identity theft Audience in United States

Identity theft logo

Identity theft has an estimated audience of 1,544,087 people in United States. 51.0% are female, 49.0% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Leslie Bibb, Kim Cattrall, Grown Ups (film), Fred Armisen, The Family Stone.

The average Identity theft fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leslie Bibb, Kim Cattrall, Grown Ups (film), with strongest over-indexing on Leslie Bibb (56.71× the country average). Demographically, the Identity theft audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Identity theft fans

Demographic split for Identity theft audience in United States
MetricValue
Female51.0%
Male49.0%
Average age45.9
Estimated audience size1,544,087

Audience persona

The typical Identity theft fan in United States is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Leslie Bibb.

Top regions in United States

Top regions ranked by reach for Identity theft in United States
RegionReachAffinity
California198,9531.17×
Texas157,4231.19×
Florida118,2261.13×
New York98,2841.14×
Georgia60,8611.28×
Illinois58,0731.13×
Pennsylvania53,4311.03×
North Carolina51,9001.12×
Ohio46,6170.98×
Michigan41,3571.02×
Virginia41,0311.09×
New Jersey37,5930.96×
Tennessee34,8261.12×
Arizona34,6261.1×
Massachusetts32,8171.08×
Washington31,9321.03×
Indiana29,2121.04×
Maryland29,1761.1×
Missouri27,1961.09×
Louisiana25,8441.3×
Alabama24,7171.15×
South Carolina24,3601.05×
Colorado23,6080.97×
Kentucky22,6601.17×
Oregon21,0701.19×
Wisconsin19,9710.86×
Minnesota19,3030.87×
Oklahoma17,9741.05×
Nevada17,3151.16×
Arkansas15,4931.22×
Mississippi14,7041.16×
Connecticut14,4420.93×
Kansas13,1681.08×
Iowa11,7170.92×
Utah11,0450.8×
New Mexico7,6660.99×
Idaho7,0820.91×
Nebraska6,6050.85×
West Virginia6,2580.87×
Hawaii6,0180.91×
Washington, District of Columbia5,8581.26×
New Hampshire4,6130.76×
Rhode Island3,9680.81×
Maine3,8160.69×
Delaware3,6210.85×
Montana3,1110.73×
South Dakota2,9490.83×
North Dakota2,6750.84×
Alaska2,3010.7×
Vermont1,8780.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Identity theft audience
BrandAffinityCategory
Leslie Bibb56.71×Fashion & Accessoires
Kim Cattrall50.61×Movies & TV
Grown Ups (film)32.45×Movies & TV
Fred Armisen33.09×Movies & TV
The Family Stone46.95×Movies & TV
Big Daddy (1999 film)33.67×Movies & TV
Just Go with It29.15×Movies & TV
Anders Holm58.42×Movies & TV
Rayman71.52×Games
Andrew Dice Clay36.45×Movies & TV
Blended (film)32.65×Movies & TV
LifeLock32.87×Technology & Electronics
Along Came Polly44.89×Movies & TV
Matt Rife12.61×Music & Radio
AVG (software)33.65×Technology & Electronics
Nikki Glaser15.63×Movies & TV
Jim Carrey7.68×Movies & TV
George Carlin21.81×Movies & TV
Dailymotion10.89×Movies & TV
Friends2.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Identity theft audience
TraitClusterScore
Need for SecurityCONSERVATISM3
PatriotismCONSERVATISM1.9
Career OrientationPOWER1.71
Family OrientationCONSERVATISM1.6
Quality AwarenessPREMIUM1.51
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Identity theft
CountryShare
United States57.2%
United Kingdom6.3%
Canada4.3%

See Identity theft audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Identity theft have in United States?

Identity theft has an estimated audience of 1,544,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Identity theft fans?

51.0% of Identity theft fans are female, 49.0% are male, with an average age of 45.9 years.

Which brands do Identity theft fans like most?

Identity theft fans show strongest brand affinity for Leslie Bibb (56.71×), Kim Cattrall (50.61×), and Grown Ups (film) (32.45×) over the country average.

Where do Identity theft fans live in United States?

Identity theft fans in United States are most concentrated in California (reach 198,953), Texas (reach 157,423), and Florida (reach 118,226). These three regions account for the largest share of the active audience.

What other brands do Identity theft fans also like?

Beyond Identity theft itself, the audience over-indexes on Kim Cattrall (50.61×), Grown Ups (film) (32.45×), Fred Armisen (33.09×), and The Family Stone (46.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Identity theft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.