Rascasse Audience Intelligence

The Family Stone Audience in United States

A data profile of the people who buy, follow and care about The Family Stone in United States — modelled from more than twelve digital signal sources. The Family Stone has an estimated audience of 1,113,272 people in United States.

#28among Romance in United States#1652among Movie / TV Show / Series in United States#3910in Movies & TV

The average The Family Stone fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kim Cattrall, Legally Blonde, Diane Keaton, with strongest over-indexing on Kim Cattrall (205.07× the country average).

Demographically, the The Family Stone audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Family Stone fan in United States is more female, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Family Stone profile in United States.

Audience size
1.1M
in United States
Gender
55.4%♀
44.6% male
Age
32.2
average years
Country rank
#22003
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Family Stone viewers

55.4% are female, 44.6% are male, average age 32.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for The Family Stone audience in United States
MetricValue
Female55.4%
Male44.6%
Average age32.2
Estimated audience size1,113,272
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the The Family Stone audience in United States
Age bracketShare%
16-1948%
20-2913%
30-3912%
40-4911%
50+15%
Fig. 04

Worldwide distribution

46.0%

of the worldwide The Family Stone audience comes from United States.

Worldwide audience distribution share by country for The Family Stone
CountryShare
United States46.0%
United Kingdom10.7%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Family Stone audience in United States is strongest.

Fig. 05

Top regions by affinity

The Family Stone fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~6K1.28×
02Vermont~2K1.26×
03Connecticut~10K1.21×
04Massachusetts~30K1.20×
05Oregon~10K1.19×
06Utah~10K1.17×
07Maine~5K1.17×
08Idaho~6K1.16×
09Rhode Island~4K1.12×
10Tennessee~20K1.11×
11Kansas~10K1.11×
12Minnesota~20K1.10×
13Wisconsin~20K1.09×
14Missouri~20K1.08×
15Colorado~20K1.08×
16Kentucky~10K1.07×
17Iowa~10K1.07×
18Illinois~40K1.05×
19Pennsylvania~40K1.04×
20Ohio~40K1.04×
21North Carolina~30K1.04×
22Washington~20K1.04×
23Oklahoma~10K1.04×
24Michigan~30K1.02×
25Montana~3K1.02×
26South Carolina~20K1.00×
27Washington, District of Columbia~3K1.00×
28Arizona~20K0.99×
29Indiana~20K0.99×
30Arkansas~9K0.99×
31Virginia~30K0.97×
32Nebraska~5K0.97×
33New Jersey~30K0.96×
34New Mexico~5K0.96×
35New York~60K0.95×
36Alabama~10K0.94×
37Delaware~3K0.94×
38West Virginia~5K0.93×
39California~100K0.92×
40South Dakota~2K0.90×
41North Dakota~2K0.88×
42Maryland~20K0.87×
43Georgia~30K0.86×
44Texas~80K0.85×
45Louisiana~10K0.85×
46Alaska~2K0.84×
47Mississippi~7K0.78×
48Florida~50K0.73×
49Nevada~8K0.73×
50Hawaii~3K0.71×
Fig. 06

Affinity by region

Affinity by region — The Family Stone, United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Family Stone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Family Stone audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV205.07×
02My Big Fat Greek WeddingMovies & TV82.78×
03Legally BlondeMovies & TV60.03×
04Rain ManMovies & TV55.34×
05Identity theftInternet & Social Media46.95×
06Clueless (film)Movies & TV43.03×
07American Beauty (1999 film)Movies & TV37.88×
08Pitch Perfect 2Movies & TV35.99×
09Grace and FrankieMovies & TV30.69×
10Bert KreischerMovies & TV26.39×
11Little Miss SunshineMovies & TV21.65×
12Julianne MooreMovies & TV20.24×
13Westworld (TV series)Movies & TV20.00×
14Armageddon (1998 film)Movies & TV20.00×
15Diane KeatonMovies & TV19.83×
16Descendants (2015 film)Movies & TV18.64×
17Rachel McAdamsMovies & TV16.93×
18Air FranceTravel & Leisure15.61×
19Schitt's CreekMovies & TV15.37×
20Morena BaccarinMovies & TV11.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Family Stone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Family Stone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
SpiritualityBALANCE2.01×
Risk AppetiteTHRILL1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Family Stone audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Family Stone have in United States?

The Family Stone has an estimated audience of 1,113,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Family Stone viewers?

55.4% of The Family Stone fans are female, 44.6% are male, with an average age of 32.2 years.

03

Which brands do The Family Stone fans like most?

The Family Stone fans show strongest brand affinity for Kim Cattrall (205.07×), Legally Blonde (60.03×), and Diane Keaton (19.83×) over the country average.

04

Where do The Family Stone fans live in United States?

The Family Stone fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Family Stone fans also like?

Beyond The Family Stone itself, the audience over-indexes on Legally Blonde (60.03×), Diane Keaton (19.83×), My Big Fat Greek Wedding (82.78×), and Clueless (film) (43.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Family Stone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Family Stone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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