The Family Stone Audience in United States

The Family Stone has an estimated audience of 1,092,003 people in United States. 55.4% are female, 44.6% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: Kim Cattrall, Diane Keaton, Legally Blonde, My Big Fat Greek Wedding, Clueless (film).

The average The Family Stone fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kim Cattrall, Diane Keaton, Legally Blonde, with strongest over-indexing on Kim Cattrall (220.9× the country average). Demographically, the The Family Stone audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of The Family Stone fans

Demographic split for The Family Stone audience in United States
MetricValue
Female55.4%
Male44.6%
Average age32.2
Estimated audience size1,092,003

Audience persona

The typical The Family Stone fan in United States is more female, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for The Family Stone in United States
RegionReachAffinity
California118,6660.99×
Texas85,5860.91×
New York58,7550.96×
Florida55,4110.75×
Illinois39,4431.08×
Pennsylvania38,9631.06×
Ohio35,1831.05×
North Carolina33,9431.03×
Michigan29,2581.02×
Georgia28,4310.85×
New Jersey25,8980.93×
Virginia25,7610.97×
Tennessee25,3291.16×
Massachusetts25,2821.18×
Washington23,6961.08×
Arizona23,0291.03×
Indiana21,1051.06×
Colorado20,1831.17×
Missouri19,8991.13×
Wisconsin18,1771.11×
Minnesota17,4921.12×
Maryland16,9070.9×
South Carolina16,7281.02×
Kentucky15,1221.1×
Oregon14,7951.18×
Alabama14,7010.96×
Connecticut13,7941.26×
Oklahoma13,1131.08×
Utah12,6111.29×
Louisiana11,6280.83×
Kansas9,5031.1×
Iowa9,2911.03×
Arkansas9,1901.02×
Nevada7,3240.69×
Mississippi6,7250.75×
Idaho6,4181.17×
Nebraska5,3770.98×
New Hampshire5,1251.19×
New Mexico5,1110.93×
West Virginia4,4390.87×
Maine4,3051.1×
Rhode Island3,6501.05×
Washington, District of Columbia3,3201.01×
Montana3,1891.05×
Hawaii2,9350.63×
Delaware2,5740.85×
Vermont2,3051.2×
South Dakota2,1560.85×
North Dakota1,6920.75×
Alaska1,6810.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Family Stone audience
BrandAffinityCategory
Kim Cattrall220.9×Movies & TV
Diane Keaton51.21×Movies & TV
Legally Blonde91.35×Movies & TV
My Big Fat Greek Wedding128.11×Movies & TV
Clueless (film)61.79×Movies & TV
Pitch Perfect 260.15×Movies & TV
Rachel McAdams25.52×Movies & TV
Bert Kreischer32.36×Movies & TV
Julianne Moore26.87×Movies & TV
Rain Man51.86×Movies & TV
Grace and Frankie46.96×Movies & TV
Identity theft41.22×Internet & Social Media
Group buying21.9×Shopping
Owen Wilson20×Movies & TV
Sarah Jessica Parker18.44×Movies & TV
American Beauty (1999 film)33.31×Movies & TV
Jennifer Garner15.02×Movies & TV
Judi Dench30.23×Movies & TV
Napoleon Dynamite16.73×Movies & TV
Descendants (2015 film)23.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Family Stone audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Design AffinityPREMIUM1.58
Community OrientationOPEN1.56
TraditionCONSERVATISM1.54
TravellingTHRILL1.49
Urban LifestyleOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for The Family Stone
CountryShare
United States47.5%
United Kingdom10.8%
Italy5.5%

See The Family Stone audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does The Family Stone have in United States?

The Family Stone has an estimated audience of 1,092,003 people in United States, concentrated in California and Texas.

What is the gender split and age of The Family Stone fans?

55.4% of The Family Stone fans are female, 44.6% are male, with an average age of 32.2 years.

Which brands do The Family Stone fans like most?

The Family Stone fans show strongest brand affinity for Kim Cattrall (220.9×), Diane Keaton (51.21×), and Legally Blonde (91.35×) over the country average.

Where do The Family Stone fans live in United States?

The Family Stone fans in United States are most concentrated in California (reach 118,666), Texas (reach 85,586), and New York (reach 58,755). These three regions account for the largest share of the active audience.

What other brands do The Family Stone fans also like?

Beyond The Family Stone itself, the audience over-indexes on Diane Keaton (51.21×), Legally Blonde (91.35×), My Big Fat Greek Wedding (128.11×), and Clueless (film) (61.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Family Stone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.