Bad Credit Audience in United States
Bad Credit has an estimated audience of 4,297,979 people in United States. 50.0% are female, 50.0% are male, average age 39.8. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bad Credit audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Category: Business & Career · Type: Topic · Subtype: Video game
Demographics of Bad Credit fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 39.8 |
| Estimated audience size | 4,297,979 |
Audience persona
The typical Bad Credit fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Planet Fitness | 3.39× | Sports |
| Moto Guzzi | 21.05× | Cars & Mobility |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| TransUnion | 9.26× | Technology & Electronics |
| Dream | 5.74× | Health |
| Trailer park | 12.15× | Cars & Mobility |
| Diaper bag | 3.72× | Kids & Family |
| Largemouth bass | 5.33× | Food & Beverages |
| Rent-A-Center | 5.58× | Home & Garden |
| Bank of America | 2.06× | Business & Career |
| Bass guitar | 2.58× | Music & Radio |
| Credit Karma | 3.23× | Business & Career |
| NBA Finals | 2.5× | Sports |
| Multi-tool | 4.25× | Home & Garden |
| Bachelor of Business Administration | 18.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.72 |
| Urban Lifestyle | OPEN | 1.04 |
| Career Orientation | POWER | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
| Extroversion | THRILL | 1 |
| Need for Security | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.9% |
| United Kingdom | 9.0% |
| Spain | 6.6% |
See Bad Credit audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bad Credit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.