A data profile of the people who buy, follow and care about Bad Credit in United States — modelled from more than twelve digital signal sources. Bad Credit has an estimated audience of 4,297,979 people in United States.
Bad Credit has an estimated audience of 4,297,979 people in United States. 50.0% are female, 50.0% are male, average age 39.8. Top brand affinities: Credit Karma, TransUnion, Credit (finance), Brookes Brothers, City Bank.
Top brand affinities include Credit Karma, TransUnion, Credit (finance), with strongest over-indexing on Credit Karma (5.7× the country average).
Demographically, the Bad Credit audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Bad Credit fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Credit Karma.
The key figures that characterise the Bad Credit profile in United States.
50.0% are female, 50.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 39.8 |
| Estimated audience size | 4,297,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Bad Credit audience comes from United States.
| Country | Share |
|---|---|
| United States | 64.9% |
| United Kingdom | 9.0% |
| Spain | 6.6% |
The strongest cross-interests of the Bad Credit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brookes Brothers | Music & Radio | 10.79× | ||
| 02 | Lisa Kudrow | Movies & TV | 10.79× | ||
| 03 | Erin Andrews | Sports | 10.79× | ||
| 04 | Trailer park | Cars & Mobility | 10.45× | ||
| 05 | TransUnion | Technology & Electronics | 9.88× | ||
| 06 | Credit Karma | Business & Career | 5.70× | ||
| 07 | City Bank | Business & Career | 4.91× | ||
| 08 | Dream | Health | 4.89× | ||
| 09 | Credit (finance) | Business & Career | 3.78× | ||
| 10 | Used car | Cars & Mobility | 2.17× | ||
| 11 | Pizza Hut | Food & Beverages | 2.11× | ||
| 12 | Planet Fitness | Sports | 2.07× | ||
| 13 | Domino's Pizza | Food & Beverages | 1.94× | ||
| 14 | Credit cards | Business & Career | 1.88× | ||
| 15 | Subway | Food & Beverages | 1.83× | ||
| 16 | Banking | Business & Career | 1.82× | ||
| 17 | Bank of America | Business & Career | 1.82× | ||
| 18 | T-Mobile | Technology & Electronics | 1.77× | ||
| 19 | Dollar General | Shopping | 1.68× | ||
| 20 | McDonald's | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.85× | |
| Career Orientation | POWER | 1.51× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.49× | |
| Design Affinity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bad Credit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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