Rascasse Audience Intelligence

Touchscreen Audience in United States

A data profile of the people who buy, follow and care about Touchscreen in United States — modelled from more than twelve digital signal sources. Touchscreen has an estimated audience of 12,835,111 people in United States.

#1841among Topic in United States#135in Technology & Electronics

The average Touchscreen fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple Store, Best Buy, Honda Pilot, with strongest over-indexing on Apple Store (4.5× the country average).

Demographically, the Touchscreen audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Touchscreen fan in United States is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Apple Store.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Touchscreen profile in United States.

Audience size
12.8M
in United States
Gender
42.4%♀
57.6% male
Age
39.4
average years
Country rank
#2771
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Touchscreen fans

42.4% are female, 57.6% are male, average age 39.4.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Touchscreen audience in United States
MetricValue
Female42.4%
Male57.6%
Average age39.4
Estimated audience size12,835,111
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Touchscreen audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Touchscreen audience comes from United States.

Worldwide audience distribution share by country for Touchscreen
CountryShare
United States16.4%
United Kingdom3.9%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Touchscreen audience in United States is strongest.

Fig. 05

Top regions by affinity

Touchscreen fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.25×
02Louisiana~200K1.20×
03Georgia~500K1.15×
04Texas~1M1.12×
05California~1.5M1.11×
06North Dakota~30K1.09×
07Alabama~200K1.08×
08Virginia~300K1.07×
09Kentucky~200K1.07×
10Illinois~500K1.06×
11Indiana~200K1.05×
12Maryland~200K1.05×
13Missouri~200K1.05×
14South Carolina~200K1.05×
15Oklahoma~100K1.05×
16Mississippi~100K1.05×
17Arkansas~100K1.05×
18North Carolina~400K1.04×
19Washington~300K1.04×
20Alaska~30K1.04×
21Tennessee~300K1.03×
22Florida~900K1.02×
23Ohio~400K1.02×
24Nevada~100K1.01×
25New York~700K1.00×
26Pennsylvania~400K1.00×
27Massachusetts~300K1.00×
28Oregon~100K1.00×
29Iowa~100K1.00×
30New Hampshire~50K1.00×
31Kansas~100K0.99×
32New Mexico~60K0.99×
33Michigan~300K0.98×
34Washington, District of Columbia~40K0.98×
35New Jersey~300K0.97×
36Arizona~300K0.97×
37Delaware~30K0.97×
38Connecticut~100K0.96×
39Rhode Island~40K0.96×
40South Dakota~30K0.96×
41Vermont~20K0.96×
42Wisconsin~200K0.95×
43Minnesota~200K0.95×
44Nebraska~60K0.95×
45Idaho~60K0.93×
46West Virginia~60K0.93×
47Hawaii~50K0.93×
48Montana~30K0.93×
49Colorado~200K0.92×
50Maine~40K0.92×
Fig. 06

Affinity by region

Affinity by region — Touchscreen, United States
0.92×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Touchscreen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Touchscreen audience
#·InterestCategoryAffinity×
01Hyundai ElantraCars & Mobility7.95×
02Nissan PathfinderCars & Mobility7.95×
03Acura TLXCars & Mobility7.85×
04Lexus GXCars & Mobility7.58×
05Acura MDXCars & Mobility7.53×
06Honda PilotCars & Mobility7.43×
07Nissan RogueCars & Mobility7.32×
08Honda AccordCars & Mobility6.27×
09Bob RossMovies & TV5.78×
10Speech recognitionTechnology & Electronics5.66×
11Apple StoreShopping4.50×
12Compact carCars & Mobility2.90×
13Enterprise Rent-A-CarCars & Mobility2.56×
14CarvanaCars & Mobility2.21×
15RefrigeratorHome & Garden2.11×
16Discount TireShopping2.02×
17CarGurusCars & Mobility1.99×
18Best BuyShopping1.88×
19Used carCars & Mobility1.72×
20T-MobileTechnology & Electronics1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Touchscreen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Touchscreen audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Quality AwarenessPREMIUM1.36×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Touchscreen audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Touchscreen have in United States?

Touchscreen has an estimated audience of 12,835,111 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Touchscreen fans?

42.4% of Touchscreen fans are female, 57.6% are male, with an average age of 39.4 years.

03

Which brands do Touchscreen fans like most?

Touchscreen fans show strongest brand affinity for Apple Store (4.5×), Best Buy (1.88×), and Honda Pilot (7.43×) over the country average.

04

Where do Touchscreen fans live in United States?

Touchscreen fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Touchscreen fans also like?

Beyond Touchscreen itself, the audience over-indexes on Best Buy (1.88×), Honda Pilot (7.43×), Nissan Rogue (7.32×), and Honda Accord (6.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Touchscreen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Touchscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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