Touchscreen Audience in United States

Touchscreen has an estimated audience of 12,835,111 people in United States. 42.4% are female, 57.6% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Capital One, Google Maps, Enterprise Rent-A-Car, Indeed.com.

The average Touchscreen fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (7.54× the country average). Demographically, the Touchscreen audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Touchscreen fans

Demographic split for Touchscreen audience in United States
MetricValue
Female42.4%
Male57.6%
Average age39.4
Estimated audience size12,835,111

Audience persona

The typical Touchscreen fan in United States is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Touchscreen in United States
RegionReachAffinity
California1,773,4211.26×
Texas1,219,6171.11×
Florida964,3601.11×
New York858,9631.2×
Illinois490,0441.15×
Georgia457,7101.16×
Pennsylvania457,1301.06×
Ohio407,9441.03×
North Carolina389,6041.01×
Virginia387,6501.24×
Michigan359,2641.07×
New Jersey329,1561.01×
Washington287,5341.12×
Tennessee284,6361.11×
Massachusetts270,6151.07×
Arizona256,9560.98×
Maryland245,0311.11×
Indiana241,2351.03×
Missouri225,2761.09×
South Carolina203,6191.05×
Louisiana198,6991.2×
Colorado196,5050.97×
Wisconsin189,7400.98×
Alabama185,6791.04×
Minnesota182,9410.99×
Kentucky162,1791.01×
Oregon160,3201.09×
Oklahoma147,9811.04×
Connecticut126,3760.98×
Nevada123,3370.99×
Utah113,0210.98×
Iowa110,9321.05×
Arkansas102,4100.97×
Mississippi100,9630.95×
Kansas94,8700.94×
New Mexico56,8620.88×
Nebraska52,9960.82×
Idaho50,5920.79×
New Hampshire48,5660.96×
West Virginia47,2300.79×
Hawaii46,3020.84×
Washington, District of Columbia43,3231.12×
Maine36,1490.79×
Rhode Island35,5200.87×
Delaware31,5780.89×
North Dakota27,4571.04×
Montana27,1370.76×
Alaska24,8840.91×
South Dakota22,4750.76×
Vermont19,1060.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Touchscreen audience
BrandAffinityCategory
CarGurus7.54×Cars & Mobility
Capital One4.69×Business & Career
Google Maps4.57×Internet & Social Media
Enterprise Rent-A-Car5.74×Cars & Mobility
Indeed.com3.87×Business & Career
Diabetes mellitus awareness5.88×Health
Autism Awareness7.95×Health
Apple Store5.74×Shopping
Singer-songwriter2.84×Music & Radio
Microblogging5.91×Technology & Electronics
Best Buy2.35×Shopping
Google News3.36×News
Speech recognition9.64×Technology & Electronics
Circle K3.84×Shopping
Honda Accord7.95×Cars & Mobility
Aaron Rodgers3.36×Sports
Income tax6.29×Business & Career
DeviantArt3.67×Internet & Social Media
AccuWeather3.32×Home & Garden
ICloud4.56×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Touchscreen audience
TraitClusterScore
Early Adopter MentalityPOWER1.3
Quality AwarenessPREMIUM1.29
Need for SecurityCONSERVATISM1.28
Price SensitivityPREMIUM1.23
Luxury OrientationPREMIUM1.19
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Touchscreen
CountryShare
United States16.4%
United Kingdom3.9%
Japan3.9%

See Touchscreen audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Touchscreen have in United States?

Touchscreen has an estimated audience of 12,835,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Touchscreen fans?

42.4% of Touchscreen fans are female, 57.6% are male, with an average age of 39.4 years.

Which brands do Touchscreen fans like most?

Touchscreen fans show strongest brand affinity for CarGurus (7.54×), Capital One (4.69×), and Google Maps (4.57×) over the country average.

Where do Touchscreen fans live in United States?

Touchscreen fans in United States are most concentrated in California (reach 1,773,421), Texas (reach 1,219,617), and Florida (reach 964,360). These three regions account for the largest share of the active audience.

What other brands do Touchscreen fans also like?

Beyond Touchscreen itself, the audience over-indexes on Capital One (4.69×), Google Maps (4.57×), Enterprise Rent-A-Car (5.74×), and Indeed.com (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Touchscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.