A data profile of the people who buy, follow and care about Touchscreen in United Kingdom — modelled from more than twelve digital signal sources. Touchscreen has an estimated audience of 3,056,858 people in United Kingdom.
The average Touchscreen fan in United Kingdom is 42.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Google Maps, Google Drive, We Buy Any Car, with strongest over-indexing on Google Maps (3.54× the country average).
Demographically, the Touchscreen audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Touchscreen fan in United Kingdom is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Touchscreen profile in United Kingdom.
40.1% are female, 59.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 42.5 |
| Estimated audience size | 3,056,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Touchscreen audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 3.9% |
| Japan | 3.9% |
Where the Touchscreen audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~100K | 1.47× | |
| 02 | West Midlands | ~200K | 1.40× | |
| 03 | Yorkshire and the Humber | ~300K | 1.27× | |
| 04 | East of England | ~300K | 1.10× | |
| 05 | South West | ~300K | 1.01× | |
| 06 | North East | ~100K | 0.96× | |
| 07 | South East | ~400K | 0.92× | |
| 08 | Scotland | ~200K | 0.89× | |
| 09 | East Midlands | ~200K | 0.89× | |
| 10 | Wales | ~200K | 0.86× | |
| 11 | North West | ~300K | 0.77× | |
| 12 | England | ~2M | 0.67× |
The strongest cross-interests of the Touchscreen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruise control | Cars & Mobility | 5.74× | ||
| 02 | Google Maps | Internet & Social Media | 3.54× | ||
| 03 | Google Drive | Technology & Electronics | 2.99× | ||
| 04 | We Buy Any Car | Cars & Mobility | 2.95× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.55× | ||
| 06 | Esso | Cars & Mobility | 2.47× | ||
| 07 | Linux | Technology & Electronics | 2.47× | ||
| 08 | Motorhome | Cars & Mobility | 2.40× | ||
| 09 | Betfair | Games | 2.37× | ||
| 10 | Risk management | Business & Career | 2.27× | ||
| 11 | Refrigerator | Home & Garden | 2.25× | ||
| 12 | HVAC | Home & Garden | 2.15× | ||
| 13 | Wikipedia | Internet & Social Media | 2.09× | ||
| 14 | Mobile home | Cars & Mobility | 2.04× | ||
| 15 | Used car | Cars & Mobility | 2.03× | ||
| 16 | Internet & Social Media | 1.95× | |||
| 17 | Waterstones | Literature | 1.91× | ||
| 18 | William Hill (bookmaker) | Games | 1.83× | ||
| 19 | SUVs | Cars & Mobility | 1.72× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
Touchscreen has an estimated audience of 3,056,858 people in United Kingdom, concentrated in England and South East.
40.1% of Touchscreen fans are female, 59.9% are male, with an average age of 42.5 years.
Touchscreen fans show strongest brand affinity for Google Maps (3.54×), Google Drive (2.99×), and We Buy Any Car (2.95×) over the country average.
Touchscreen fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Touchscreen itself, the audience over-indexes on Google Drive (2.99×), We Buy Any Car (2.95×), WhatsApp (1.95×), and Esso (2.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Touchscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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