Touchscreen Audience in Germany
Touchscreen has an estimated audience of 1,533,269 people in Germany. 32.7% are female, 67.3% are male, average age 37.9. Top brand affinities: Google Maps, Google Drive, Tagesschau, Woolworths, Western Union.
Top brand affinities include Google Maps, Google Drive, Tagesschau, with strongest over-indexing on Google Maps (4.23× the country average). Demographically, the Touchscreen audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Touchscreen fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 37.9 |
| Estimated audience size | 1,533,269 |
Audience persona
The typical Touchscreen fan in Germany is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.23× | Internet & Social Media |
| Google Drive | 5.63× | Technology & Electronics |
| Tagesschau | 2.34× | Movies & TV |
| Woolworths | 4.35× | Shopping |
| Western Union | 4.73× | Business & Career |
| Netto Marken-Discount | 2.32× | Shopping |
| Linux | 5.39× | Technology & Electronics |
| Transfermarkt | 2.66× | Sports |
| Desktop computers | 4.51× | Technology & Electronics |
| c't magazin | 10.54× | Technology & Electronics |
| FRITZ!Box | 2.66× | Technology & Electronics |
| Headphones | 4.74× | Technology & Electronics |
| Pets | 1.59× | Pets & Animals |
| Satire | 3.8× | Literature |
| Automobiles | 1.62× | Cars & Mobility |
| Google Chrome | 5.22× | Internet & Social Media |
| Freeware | 2× | Technology & Electronics |
| Saturn (store) | 2.42× | Shopping |
| Apple | 1.68× | Technology & Electronics |
| AutoScout24 | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Need for Security | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 3.9% |
| Japan | 3.9% |
See Touchscreen audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Touchscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.