Touchscreen Audience in Germany
Touchscreen has an estimated audience of 1,533,269 people in Germany. 32.7% are female, 67.3% are male, average age 37.9. Top brand affinities: Icon (magazine), Unique Gifts, Mülheim, CAC 40, Stradivarius.
Top brand affinities include Icon (magazine), Unique Gifts, Mülheim, with strongest over-indexing on Icon (magazine) (7.47× the country average). Demographically, the Touchscreen audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Touchscreen fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 37.9 |
| Estimated audience size | 1,533,269 |
Audience persona
The typical Touchscreen fan in Germany is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Icon (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 7.47× | Arts & Culture |
| Unique Gifts | 1.5× | Shopping |
| Mülheim | 3.74× | Travel & Leisure |
| CAC 40 | 1.52× | Business & Career |
| Stradivarius | 1.59× | Shopping |
| Metamorphoses | 3.01× | Literature |
| Stucco | 2.24× | Home & Garden |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.78× | Food & Beverages |
| Amine Gülşe | 7.28× | Movies & TV |
| Cassoulet | 4.64× | Food & Beverages |
| KLIX (AM) | 1.5× | Music & Radio |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Hostelworld | 3.45× | Travel & Leisure |
| Fatteh | 5.46× | Food & Beverages |
| Golem | 1.62× | Technology & Electronics |
| Jaguar F-Pace | 2.85× | Cars & Mobility |
| Information sensitivity | 2.33× | Technology & Electronics |
| Hope Springs (2012 film) | 5.68× | Movies & TV |
| Picnic | 1.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Need for Security | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 3.9% |
| Japan | 3.9% |
See Touchscreen audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Touchscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.