Rascasse Audience Intelligence

Bellami Hair Target Market in United States

A data profile of the people who buy, follow and care about Bellami Hair in United States — modelled from more than twelve digital signal sources. Bellami Hair has an estimated audience of 360,121 people in United States.

#26among Hair care in United States#4530among Brand in United States#448in Beauty & Wellness

The average Bellami Hair fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, Firefox, FedEx, with strongest over-indexing on Urban Dictionary (82.72× the country average).

Demographically, the Bellami Hair audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bellami Hair fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Urban Dictionary.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bellami Hair profile in United States.

Audience size
360K
in United States
Gender
88.7%♀
11.3% male
Age
35.7
average years
Country rank
#43973
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bellami Hair

88.7% are female, 11.3% are male, average age 35.7.

Fig. 02

Gender split

88.7%
Female
11.3%
Male
Demographic split for Bellami Hair audience in United States
MetricValue
Female88.7%
Male11.3%
Average age35.7
Estimated audience size360,121
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Bellami Hair audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Bellami Hair audience comes from United States.

Worldwide audience distribution share by country for Bellami Hair
CountryShare
United States70.0%
United Kingdom6.2%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bellami Hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Bellami Hair customers by region in United States
#RegionReachAffinity×
01Nevada~9K2.63×
02California~70K1.69×
03Arizona~10K1.56×
04New Jersey~10K1.51×
05Idaho~3K1.50×
06Texas~50K1.47×
07Utah~4K1.41×
08Florida~30K1.31×
09Michigan~10K1.27×
10Kentucky~6K1.27×
11New Mexico~2K1.18×
12West Virginia~2K1.18×
13New York~20K1.15×
14Colorado~6K1.15×
15Montana~1K1.14×
16Oklahoma~4K1.07×
17Missouri~6K1.03×
18Arkansas~3K0.99×
19North Dakota<1K0.98×
20Wyoming<1K0.98×
21Georgia~10K0.96×
22Illinois~10K0.94×
23Oregon~4K0.94×
24Rhode Island~1K0.94×
25New Hampshire~1K0.93×
26Tennessee~7K0.92×
27Louisiana~4K0.92×
28Nebraska~2K0.92×
29Connecticut~3K0.91×
30Delaware<1K0.91×
31Mississippi~3K0.90×
32Kansas~3K0.89×
33Ohio~10K0.88×
34Washington~6K0.88×
35Alaska<1K0.88×
36Pennsylvania~10K0.86×
37South Carolina~5K0.86×
38Alabama~4K0.85×
39Indiana~5K0.83×
40Iowa~2K0.83×
41South Dakota<1K0.82×
42Massachusetts~6K0.80×
43North Carolina~8K0.76×
44Maine<1K0.76×
45Minnesota~4K0.75×
46Wisconsin~4K0.72×
47Hawaii~1K0.70×
48Washington, District of Columbia<1K0.66×
49Maryland~4K0.63×
50Virginia~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Bellami Hair, United States
0.59×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bellami Hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bellami Hair audience
#·InterestCategoryAffinity×
01Cliphair ExtensionsBeauty & Wellness120.15×
02Urban DictionaryInternet & Social Media82.72×
03FTD FlowersHome & Garden81.84×
04Brazilian BlowoutBeauty & Wellness65.96×
05FirefoxInternet & Social Media56.82×
06Media Take OutInternet & Social Media28.91×
07Al Nassr FCSports14.47×
08KérastaseBeauty & Wellness13.66×
09FedExBusiness & Career12.34×
10CosmoProfBeauty & Wellness10.12×
11Hair tutorialsBeauty & Wellness9.17×
12Discount TireShopping7.79×
13Artificial nailsBeauty & Wellness5.11×
14Eyelash extensionsBeauty & Wellness5.06×
15Diaper bagKids & Family4.41×
16Hair coloringBeauty & Wellness4.28×
17Beauty salonsBeauty & Wellness3.12×
18HandbagsFashion & Accessoires3.08×
19NordstromShopping3.02×
20Planet FitnessSports2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bellami Hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bellami Hair audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
Price SensitivityPREMIUM1.90×
ExtroversionTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bellami Hair audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
DIY MentalityTHRILL0.87×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bellami Hair's target market in United States?

Bellami Hair's target market in United States covers an estimated 360,121 people, concentrated in California and Texas.

02

What is the gender split and age of Bellami Hair customers?

88.7% of the Bellami Hair audience are female, 11.3% are male, with an average age of 35.7 years.

03

Which brands do Bellami Hair fans like most?

Bellami Hair fans show strongest brand affinity for Urban Dictionary (82.72×), Firefox (56.82×), and FedEx (12.34×) over the country average.

04

Where do Bellami Hair fans live in United States?

Bellami Hair fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bellami Hair fans also like?

Beyond Bellami Hair itself, the audience over-indexes on Firefox (56.82×), FedEx (12.34×), FTD Flowers (81.84×), and Media Take Out (28.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Bellami Hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bellami Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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