Rugrats Audience in United States

Rugrats logo

Rugrats has an estimated audience of 1,831,747 people in United States. 62.7% are female, 37.3% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Side Effects (2013 film), Hey Arnold!, Shrek, Phineas and Ferb, Courage the Cowardly Dog.

The average Rugrats fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Side Effects (2013 film), Hey Arnold!, Shrek, with strongest over-indexing on Side Effects (2013 film) (127.89× the country average). Demographically, the Rugrats audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Rugrats fans

Demographic split for Rugrats audience in United States
MetricValue
Female62.7%
Male37.3%
Average age33.5
Estimated audience size1,831,747

Audience persona

The typical Rugrats fan in United States is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Side Effects (2013 film).

Top regions in United States

Top regions ranked by reach for Rugrats in United States
RegionReachAffinity
California222,2571.1×
Texas193,1341.23×
Florida133,8121.08×
New York111,5571.09×
Georgia77,8861.38×
Pennsylvania74,8261.21×
North Carolina73,2701.33×
Illinois63,8161.05×
Ohio59,6341.06×
Michigan54,6781.14×
New Jersey47,9661.03×
Virginia45,1461.01×
Tennessee43,5991.19×
Indiana42,1761.26×
Arizona39,2411.05×
Maryland33,6891.07×
South Carolina33,6251.22×
Louisiana33,2521.41×
Washington32,8640.89×
Massachusetts32,5210.9×
Alabama31,9741.25×
Missouri30,8171.04×
Kentucky25,1181.09×
Colorado23,4080.81×
Mississippi23,3281.55×
Oklahoma23,1631.14×
Wisconsin23,1360.84×
Minnesota21,8280.83×
Arkansas20,3951.35×
Nevada19,1571.08×
Connecticut17,7310.97×
Oregon16,6590.79×
Kansas13,5530.94×
Utah13,4400.82×
Iowa13,4030.89×
West Virginia8,7021.02×
New Mexico8,6040.94×
Nebraska7,8930.86×
Idaho7,1510.78×
Hawaii5,7710.73×
New Hampshire5,6840.79×
Rhode Island5,3830.92×
Maine5,2910.81×
Delaware4,9300.98×
Washington, District of Columbia4,6290.84×
South Dakota3,3160.78×
Montana3,3150.65×
Alaska3,1620.81×
North Dakota2,8370.75×
Vermont2,0650.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rugrats audience
BrandAffinityCategory
Side Effects (2013 film)127.89×Movies & TV
Hey Arnold!139.26×Movies & TV
Shrek55.39×Movies & TV
Phineas and Ferb66.58×Movies & TV
Courage the Cowardly Dog83.5×Movies & TV
Scary Movie47.34×Movies & TV
Kane (wrestler)85.71×Sports
Aaahh!!! Real Monsters162.41×Movies & TV
Rabbids Invasion166.41×Movies & TV
Pinky and the Brain86.17×Movies & TV
Back at the Barnyard143.07×Movies & TV
Kim Possible58.72×Movies & TV
The Angry Beavers148.87×Movies & TV
Recess (TV series)61.29×
Scooby-Doo13.31×Movies & TV
Jake and the Never Land Pirates98.27×Movies & TV
The Mighty B!181.77×Movies & TV
As Told by Ginger126.06×Movies & TV
Rocket Power95.37×Movies & TV
The Loud House71.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rugrats audience
TraitClusterScore
ExtroversionTHRILL1.56
IndulgenceJOY1.44
Social Media UsageJOY1.31
Early Adopter MentalityPOWER1.19
Convenience OrientationPREMIUM1.18
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Rugrats
CountryShare
United States44.8%
Mexico8.5%
United Kingdom7.5%

See Rugrats audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Rugrats have in United States?

Rugrats has an estimated audience of 1,831,747 people in United States, concentrated in California and Texas.

What is the gender split and age of Rugrats fans?

62.7% of Rugrats fans are female, 37.3% are male, with an average age of 33.5 years.

Which brands do Rugrats fans like most?

Rugrats fans show strongest brand affinity for Side Effects (2013 film) (127.89×), Hey Arnold! (139.26×), and Shrek (55.39×) over the country average.

Where do Rugrats fans live in United States?

Rugrats fans in United States are most concentrated in California (reach 222,257), Texas (reach 193,134), and Florida (reach 133,812). These three regions account for the largest share of the active audience.

What other brands do Rugrats fans also like?

Beyond Rugrats itself, the audience over-indexes on Hey Arnold! (139.26×), Shrek (55.39×), Phineas and Ferb (66.58×), and Courage the Cowardly Dog (83.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rugrats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.