Rascasse Audience Intelligence

Rugrats Audience in United States

A data profile of the people who buy, follow and care about Rugrats in United States — modelled from more than twelve digital signal sources. Rugrats has an estimated audience of 1,868,096 people in United States.

#50among Animation in United States#940among Movie / TV Show / Series in United States#2380in Movies & TV

The average Rugrats fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Side Effects (2013 film), Hey Arnold!, Shrek, with strongest over-indexing on Side Effects (2013 film) (127.89× the country average).

Demographically, the Rugrats audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rugrats fan in United States is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Side Effects (2013 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rugrats profile in United States.

Audience size
1.9M
in United States
Gender
62.7%♀
37.3% male
Age
33.5
average years
Country rank
#15037
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugrats viewers

62.7% are female, 37.3% are male, average age 33.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Rugrats audience in United States
MetricValue
Female62.7%
Male37.3%
Average age33.5
Estimated audience size1,868,096
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Rugrats audience in United States
Age bracketShare%
16-1933%
20-2926%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

43.4%

of the worldwide Rugrats audience comes from United States.

Worldwide audience distribution share by country for Rugrats
CountryShare
United States43.4%
Mexico8.6%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugrats audience in United States is strongest.

Fig. 05

Top regions by affinity

Rugrats fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.58×
02Louisiana~30K1.44×
03Georgia~80K1.36×
04Arkansas~20K1.33×
05Alabama~30K1.29×
06North Carolina~70K1.27×
07Indiana~40K1.23×
08South Carolina~30K1.23×
09Texas~200K1.20×
10Michigan~50K1.15×
11Tennessee~40K1.15×
12Kentucky~30K1.15×
13Pennsylvania~70K1.13×
14Oklahoma~20K1.13×
15West Virginia~9K1.11×
16Ohio~60K1.08×
17Delaware~5K1.05×
18Florida~100K1.04×
19Missouri~30K1.04×
20Maryland~30K1.03×
21Nevada~20K1.03×
22Illinois~60K1.02×
23California~200K1.01×
24New York~100K1.01×
25New Jersey~50K1.01×
26Arizona~40K1.01×
27Virginia~40K0.99×
28Connecticut~20K0.99×
29New Mexico~9K0.98×
30Rhode Island~6K0.94×
31Kansas~10K0.93×
32Iowa~10K0.90×
33Nebraska~8K0.89×
34Alaska~3K0.89×
35Massachusetts~30K0.86×
36Wisconsin~20K0.86×
37North Dakota~3K0.86×
38South Dakota~4K0.85×
39Idaho~8K0.84×
40Washington, District of Columbia~5K0.84×
41Oregon~20K0.82×
42Utah~10K0.82×
43Maine~5K0.82×
44Washington~30K0.81×
45Minnesota~20K0.79×
46New Hampshire~6K0.79×
47Colorado~20K0.78×
48Hawaii~6K0.77×
49Montana~4K0.75×
50Vermont~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Rugrats, United States
0.72×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rugrats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rugrats audience
#·InterestCategoryAffinity×
01The Mighty B!Movies & TV181.77×
02Rabbids InvasionMovies & TV166.41×
03Aaahh!!! Real MonstersMovies & TV162.41×
04The Angry BeaversMovies & TV148.87×
05Back at the BarnyardMovies & TV143.07×
06Hey Arnold!Movies & TV139.26×
07Side Effects (2013 film)Movies & TV127.89×
08As Told by GingerMovies & TV126.06×
09Jake and the Never Land PiratesMovies & TV98.27×
10Rocket PowerMovies & TV95.37×
11Pinky and the BrainMovies & TV86.17×
12Kane (wrestler)Sports85.71×
13Courage the Cowardly DogMovies & TV83.50×
14The Loud HouseMovies & TV71.67×
15Phineas and FerbMovies & TV66.58×
16Recess (TV series)Movie / TV Show / Series61.29×
17Kim PossibleMovies & TV58.72×
18ShrekMovies & TV55.39×
19Scary MovieMovies & TV47.34×
20Scooby-DooMovies & TV13.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rugrats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rugrats audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
SpiritualityBALANCE1.27×
Social Media UsageJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rugrats audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Quality AwarenessPREMIUM0.82×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rugrats have in United States?

Rugrats has an estimated audience of 1,868,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rugrats viewers?

62.7% of Rugrats fans are female, 37.3% are male, with an average age of 33.5 years.

03

Which brands do Rugrats fans like most?

Rugrats fans show strongest brand affinity for Side Effects (2013 film) (127.89×), Hey Arnold! (139.26×), and Shrek (55.39×) over the country average.

04

Where do Rugrats fans live in United States?

Rugrats fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rugrats fans also like?

Beyond Rugrats itself, the audience over-indexes on Hey Arnold! (139.26×), Shrek (55.39×), Scary Movie (47.34×), and Courage the Cowardly Dog (83.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rugrats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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