A data profile of the people who buy, follow and care about As Told by Ginger in United States — modelled from more than twelve digital signal sources. As Told by Ginger has an estimated audience of 345,944 people in United States.
The average As Told by Ginger fan in United States is 39.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Fetty Wap, Pinky and the Brain, Rugrats, with strongest over-indexing on Fetty Wap (568.13× the country average).
Demographically, the As Told by Ginger audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical As Told by Ginger fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Fetty Wap.
The key figures that characterise the As Told by Ginger profile in United States.
58.2% are female, 41.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.5 |
| Estimated audience size | 345,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 15% |
of the worldwide As Told by Ginger audience comes from United States.
| Country | Share |
|---|---|
| United States | 70.8% |
| United Kingdom | 3.9% |
| Brazil | 3.7% |
Where the As Told by Ginger audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~20K | 1.46× | |
| 02 | Maryland | ~8K | 1.42× | |
| 03 | Mississippi | ~4K | 1.36× | |
| 04 | North Carolina | ~10K | 1.30× | |
| 05 | Alabama | ~6K | 1.28× | |
| 06 | Delaware | ~1K | 1.23× | |
| 07 | New York | ~20K | 1.22× | |
| 08 | New Jersey | ~10K | 1.22× | |
| 09 | Pennsylvania | ~10K | 1.21× | |
| 10 | Louisiana | ~5K | 1.21× | |
| 11 | Tennessee | ~8K | 1.20× | |
| 12 | Ohio | ~10K | 1.19× | |
| 13 | Connecticut | ~4K | 1.18× | |
| 14 | Michigan | ~10K | 1.17× | |
| 15 | Virginia | ~10K | 1.16× | |
| 16 | South Carolina | ~6K | 1.16× | |
| 17 | Arkansas | ~3K | 1.13× | |
| 18 | Kentucky | ~5K | 1.12× | |
| 19 | Oklahoma | ~4K | 1.07× | |
| 20 | West Virginia | ~2K | 1.07× | |
| 21 | Indiana | ~7K | 1.06× | |
| 22 | Massachusetts | ~7K | 1.04× | |
| 23 | Missouri | ~6K | 1.04× | |
| 24 | New Hampshire | ~1K | 1.04× | |
| 25 | Washington, District of Columbia | ~1K | 1.02× | |
| 26 | Texas | ~30K | 1.00× | |
| 27 | Nevada | ~3K | 1.00× | |
| 28 | Rhode Island | ~1K | 1.00× | |
| 29 | Florida | ~20K | 0.97× | |
| 30 | Maine | ~1K | 0.97× | |
| 31 | New Mexico | ~2K | 0.96× | |
| 32 | California | ~40K | 0.93× | |
| 33 | Vermont | <1K | 0.93× | |
| 34 | Oregon | ~4K | 0.92× | |
| 35 | Illinois | ~10K | 0.91× | |
| 36 | Alaska | <1K | 0.91× | |
| 37 | Arizona | ~6K | 0.89× | |
| 38 | South Dakota | <1K | 0.89× | |
| 39 | North Dakota | <1K | 0.89× | |
| 40 | Washington | ~6K | 0.87× | |
| 41 | Kansas | ~2K | 0.87× | |
| 42 | Montana | <1K | 0.86× | |
| 43 | Nebraska | ~1K | 0.84× | |
| 44 | Idaho | ~1K | 0.82× | |
| 45 | Wisconsin | ~4K | 0.80× | |
| 46 | Minnesota | ~4K | 0.79× | |
| 47 | Colorado | ~4K | 0.78× | |
| 48 | Hawaii | ~1K | 0.77× | |
| 49 | Iowa | ~2K | 0.76× | |
| 50 | Utah | ~2K | 0.72× |
The strongest cross-interests of the As Told by Ginger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fetty Wap | Music & Radio | 568.13× | ||
| 02 | Pinky and the Brain | Movies & TV | 447.75× | ||
| 03 | Rugrats | Movies & TV | 126.06× | ||
| 04 | The Fairly OddParents | Movies & TV | 75.81× | ||
| 05 | Gravity Falls | Movies & TV | 66.75× | ||
| 06 | Dexter's Laboratory | Literature | 53.81× | ||
| 07 | The Lego Movie | Movies & TV | 48.19× | ||
| 08 | Johnny Bravo | Movies & TV | 48.04× | ||
| 09 | Kim Possible | Movies & TV | 46.89× | ||
| 10 | The Legend of Korra | Movies & TV | 29.37× | ||
| 11 | Lego Batman | Kids & Family | 28.08× | ||
| 12 | Peanuts | Literature | 27.04× | ||
| 13 | Megamind | Movies & TV | 20.00× | ||
| 14 | International education | Business & Career | 20.00× | ||
| 15 | Shark Tale | Movies & TV | 20.00× | ||
| 16 | Danny Phantom | Movies & TV | 20.00× | ||
| 17 | John Krasinski | Movies & TV | 15.48× | ||
| 18 | Zootopia | Movies & TV | 11.57× | ||
| 19 | Monsters | Movies & TV | 9.45× | ||
| 20 | Rick and Morty | Movies & TV | 7.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.84× |
As Told by Ginger has an estimated audience of 345,944 people in United States, concentrated in California and Texas.
58.2% of As Told by Ginger fans are female, 41.8% are male, with an average age of 39.5 years.
As Told by Ginger fans show strongest brand affinity for Fetty Wap (568.13×), Pinky and the Brain (447.75×), and Rugrats (126.06×) over the country average.
As Told by Ginger fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond As Told by Ginger itself, the audience over-indexes on Pinky and the Brain (447.75×), Rugrats (126.06×), Gravity Falls (66.75×), and Johnny Bravo (48.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for As Told by Ginger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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