Rascasse Audience Intelligence

Gas heater Audience in United States

A data profile of the people who buy, follow and care about Gas heater in United States — modelled from more than twelve digital signal sources. Gas heater has an estimated audience of 510,197 people in United States.

#11314among Topic in United States#1462in Home & Garden

The average Gas heater fan in United States is 46.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Military press, Heat pump, Chemical engineering, with strongest over-indexing on Military press (44.65× the country average).

Demographically, the Gas heater audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gas heater fan in United States is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Military press.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gas heater profile in United States.

Audience size
510K
in United States
Gender
36.3%♀
63.7% male
Age
46.1
average years
Country rank
#36241
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gas heater fans

36.3% are female, 63.7% are male, average age 46.1.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Gas heater audience in United States
MetricValue
Female36.3%
Male63.7%
Average age46.1
Estimated audience size510,197
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Gas heater audience in United States
Age bracketShare%
16-199%
20-2910%
30-3918%
40-4927%
50+36%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Gas heater audience comes from United States.

Worldwide audience distribution share by country for Gas heater
CountryShare
United States19.0%
United Kingdom14.0%
Australia9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gas heater audience in United States is strongest.

Fig. 05

Top regions by affinity

Gas heater fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K3.85×
02West Virginia~8K3.42×
03Alabama~20K2.41×
04Arkansas~9K2.23×
05Kentucky~10K1.92×
06Tennessee~20K1.89×
07Louisiana~10K1.87×
08South Carolina~10K1.67×
09Oklahoma~9K1.59×
10North Carolina~20K1.53×
11Georgia~20K1.34×
12New Mexico~3K1.20×
13Texas~50K1.13×
14Pennsylvania~20K1.03×
15Alaska~1K0.96×
16Maine~2K0.92×
17Vermont<1K0.92×
18Indiana~8K0.90×
19Rhode Island~1K0.90×
20Montana~1K0.90×
21Virginia~10K0.89×
22Kansas~4K0.88×
23North Dakota<1K0.88×
24Ohio~10K0.87×
25Delaware~1K0.86×
26South Dakota~1K0.86×
27Hawaii~2K0.80×
28New Hampshire~2K0.80×
29Idaho~2K0.78×
30Missouri~6K0.76×
31Connecticut~4K0.76×
32Nebraska~2K0.76×
33Massachusetts~8K0.75×
34Michigan~10K0.74×
35Washington, District of Columbia~1K0.74×
36Illinois~10K0.73×
37Iowa~3K0.71×
38New Jersey~9K0.69×
39Oregon~4K0.68×
40New York~20K0.65×
41Maryland~6K0.64×
42Utah~3K0.64×
43Washington~6K0.63×
44Nevada~3K0.62×
45Wisconsin~5K0.60×
46Minnesota~4K0.59×
47Colorado~5K0.58×
48California~30K0.53×
49Arizona~6K0.53×
50Florida~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Gas heater, United States
0.38×1.00×3.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gas heater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gas heater audience
#·InterestCategoryAffinity×
01Military pressSports44.65×
02Chemical engineeringBusiness & Career32.03×
03Stamped concreteHome & Garden27.45×
04Snow blowerHome & Garden21.13×
05CastingMovies & TV18.47×
06Heat pumpHome & Garden15.81×
07Central heatingHome & Garden13.94×
08MakitaHome & Garden11.34×
09FurnaceHome & Garden9.20×
10PergolaHome & Garden7.61×
11MasonryHome & Garden6.63×
12LoggingTechnology & Electronics6.26×
13Systems engineeringBusiness & Career6.25×
14Natural gasCars & Mobility6.17×
15Discount TireShopping4.71×
16Hardware storeHome & Garden4.13×
17Home AppliancesHome & Garden2.83×
18Google DriveTechnology & Electronics2.60×
19Home improvementHome & Garden2.33×
20Donald TrumpPolitics & Society1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gas heater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gas heater audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.89×
PatriotismCONSERVATISM4.22×
Urban LifestyleOPEN2.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gas heater audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gas heater have in United States?

Gas heater has an estimated audience of 510,197 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gas heater fans?

36.3% of Gas heater fans are female, 63.7% are male, with an average age of 46.1 years.

03

Which brands do Gas heater fans like most?

Gas heater fans show strongest brand affinity for Military press (44.65×), Heat pump (15.81×), and Chemical engineering (32.03×) over the country average.

04

Where do Gas heater fans live in United States?

Gas heater fans in United States are most concentrated in Texas (reach ~50K), California (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gas heater fans also like?

Beyond Gas heater itself, the audience over-indexes on Heat pump (15.81×), Chemical engineering (32.03×), Stamped concrete (27.45×), and Snow blower (21.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Gas heater audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gas heater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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