Gas heater Audience in United States

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Gas heater has an estimated audience of 510,197 people in United States. 36.3% are female, 63.7% are male, average age 46.1. Top regions: Texas, California, Georgia. Top brand affinities: Tech News, Young Guns (band), Insulin index, Home equity, Eagan, Minnesota.

The average Gas heater fan in United States is 46.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Tech News, Young Guns (band), Insulin index, with strongest over-indexing on Tech News (9.8× the country average). Demographically, the Gas heater audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gas heater fans

Demographic split for Gas heater audience in United States
MetricValue
Female36.3%
Male63.7%
Average age46.1
Estimated audience size510,197

Audience persona

The typical Gas heater fan in United States is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Gas heater in United States
RegionReachAffinity
Texas55,6101.27×
California33,7890.6×
Georgia22,3451.42×
North Carolina20,4141.33×
New York19,7480.69×
Pennsylvania18,0991.05×
Alabama17,7932.5×
Tennessee16,2151.58×
Ohio13,7150.87×
Louisiana13,5942.07×
Illinois13,4770.79×
Mississippi13,3513.18×
Kentucky12,7351.99×
South Carolina11,9971.56×
Virginia10,9550.88×
Florida10,7070.31×
Oklahoma10,3841.83×
Michigan10,2710.77×
Arkansas9,9162.36×
West Virginia8,8303.72×
New Jersey8,4880.65×
Indiana8,4860.91×
Massachusetts7,7030.77×
Washington6,7170.66×
Missouri6,6280.81×
Arizona4,6410.45×
Maryland4,4840.51×
Colorado4,0190.5×
Oregon3,8610.66×
Wisconsin3,7150.48×
Kansas3,6400.91×
New Mexico3,5671.39×
Minnesota3,4760.48×
Connecticut3,3180.65×
Iowa2,4160.57×
Utah2,1630.47×
Nevada2,0390.41×
Idaho1,5870.62×
Nebraska1,5540.61×
Maine1,5080.83×
New Hampshire1,1960.6×
Montana1,1600.82×
Rhode Island1,0370.64×
Alaska9460.87×
Delaware8870.63×
Vermont6720.75×
North Dakota6690.64×
South Dakota6610.56×
Washington, District of Columbia6400.42×
Wyoming5990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gas heater audience
BrandAffinityCategory
Tech News9.8×Technology & Electronics
Young Guns (band)8.04×Music & Radio
Insulin index11.64×Health
Home equity1.58×Home & Garden
Eagan, Minnesota13.96×Shopping
Product design1.55×Business & Career
Queens College, City University of New York5.65×Business & Career
Kendra Scott2.03×Fashion & Accessoires
UK garage3.32×Music & Radio
Wikia2.04×Internet & Social Media
FAO Schwarz4.29×Shopping
Jesse Plemons1.86×Movies & TV
Sussex County, New Jersey5.24×Travel & Leisure
Gilt.com4.35×Shopping
Home staging2.71×Home & Garden
Guy Fieri1.75×Movies & TV
Elsword7×Games
Nebraska Cornhuskers football1.53×Sports
edureka15.08×Business & Career
Certified diabetes educator5.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gas heater audience
TraitClusterScore
Quality AwarenessPREMIUM5.21
Urban LifestyleOPEN2.75
PatriotismCONSERVATISM2.31
DIY MentalityTHRILL2.16
Luxury OrientationPREMIUM1.55
Convenience OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Gas heater
CountryShare
United States19.0%
United Kingdom14.0%
Australia9.3%

See Gas heater audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gas heater have in United States?

Gas heater has an estimated audience of 510,197 people in United States, concentrated in Texas and California.

What is the gender split and age of Gas heater fans?

36.3% of Gas heater fans are female, 63.7% are male, with an average age of 46.1 years.

Which brands do Gas heater fans like most?

Gas heater fans show strongest brand affinity for Tech News (9.8×), Young Guns (band) (8.04×), and Insulin index (11.64×) over the country average.

Where do Gas heater fans live in United States?

Gas heater fans in United States are most concentrated in Texas (reach 55,610), California (reach 33,789), and Georgia (reach 22,345). These three regions account for the largest share of the active audience.

What other brands do Gas heater fans also like?

Beyond Gas heater itself, the audience over-indexes on Young Guns (band) (8.04×), Insulin index (11.64×), Home equity (1.58×), and Eagan, Minnesota (13.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gas heater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.