Rascasse Audience Intelligence

Casting Audience in United States

A data profile of the people who buy, follow and care about Casting in United States — modelled from more than twelve digital signal sources. Casting has an estimated audience of 2,018,037 people in United States.

#6289among Topic in United States#2194in Movies & TV

The average Casting fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twins (group), Cameron Boyce, hotstar, with strongest over-indexing on Twins (group) (28.36× the country average).

Demographically, the Casting audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casting fan in United States is balanced, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Twins (group).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casting profile in United States.

Audience size
2M
in United States
Gender
54.5%♀
45.5% male
Age
42.5
average years
Country rank
#14133
Topic in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casting fans

54.5% are female, 45.5% are male, average age 42.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Casting audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.5
Estimated audience size2,018,037
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Casting audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Casting audience comes from United States.

Worldwide audience distribution share by country for Casting
CountryShare
United States29.8%
United Kingdom8.3%
France7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casting audience in United States is strongest.

Fig. 05

Top regions by affinity

Casting fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K1.25×
02California~300K1.24×
03Florida~200K1.19×
04Alabama~30K1.16×
05Louisiana~30K1.08×
06New Mexico~10K1.08×
07Georgia~70K1.07×
08Arkansas~20K1.07×
09Ohio~70K1.06×
10Virginia~50K1.06×
11Oklahoma~20K1.06×
12Texas~200K1.05×
13New York~100K1.05×
14Mississippi~20K1.05×
15Hawaii~9K1.05×
16Missouri~30K1.04×
17Idaho~10K1.04×
18Tennessee~40K1.03×
19Michigan~50K1.02×
20Washington~40K1.02×
21Kentucky~30K1.02×
22Massachusetts~40K1.01×
23Indiana~40K1.01×
24Oregon~20K1.01×
25Pennsylvania~70K0.99×
26Kansas~20K0.99×
27Nebraska~10K0.98×
28New Hampshire~8K0.98×
29Rhode Island~6K0.98×
30Washington, District of Columbia~6K0.98×
31Illinois~70K0.97×
32New Jersey~50K0.97×
33South Carolina~30K0.97×
34Connecticut~20K0.97×
35Nevada~20K0.97×
36Iowa~20K0.97×
37West Virginia~9K0.97×
38Alaska~4K0.97×
39North Carolina~60K0.96×
40Maryland~30K0.96×
41Delaware~5K0.94×
42Colorado~30K0.93×
43Utah~20K0.93×
44Maine~7K0.93×
45South Dakota~4K0.93×
46Minnesota~30K0.90×
47Vermont~3K0.88×
48Wisconsin~30K0.86×
49Montana~5K0.86×
50North Dakota~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Casting, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casting audience
#·InterestCategoryAffinity×
01Calum WorthyMovies & TV30.82×
02Twins (group)Music & Radio28.36×
03Rowan BlanchardMovies & TV26.28×
04A.N.T. FarmMovies & TV24.88×
05Kickin' ItMovies & TV24.12×
06Assembly lineBusiness & Career23.31×
07Laura MaranoMovies & TV23.11×
08Cameron BoyceMovies & TV21.25×
09Ross LynchMovies & TV20.40×
10Debby RyanMovies & TV20.17×
11hotstarMovies & TV18.90×
12MonzaTravel & Leisure17.25×
13Peyton ListMovies & TV15.31×
14Matt Smith (actor)Movies & TV14.37×
15Joey KingMovies & TV13.19×
16VictoriousMovies & TV12.66×
17Peyton List (actress, born 1998)Movies & TV12.31×
18Dove CameronMovies & TV9.83×
19AthleteMusic & Radio5.34×
20Sabrina CarpenterMusic & Radio4.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casting audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.18×
Community OrientationOPEN1.16×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casting audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.98×
Design AffinityPREMIUM0.98×
IndulgenceJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casting have in United States?

Casting has an estimated audience of 2,018,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Casting fans?

54.5% of Casting fans are female, 45.5% are male, with an average age of 42.5 years.

03

Which brands do Casting fans like most?

Casting fans show strongest brand affinity for Twins (group) (28.36×), Cameron Boyce (21.25×), and hotstar (18.9×) over the country average.

04

Where do Casting fans live in United States?

Casting fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Casting fans also like?

Beyond Casting itself, the audience over-indexes on Cameron Boyce (21.25×), hotstar (18.9×), Rowan Blanchard (26.28×), and Debby Ryan (20.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Casting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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