Casting Audience in United States

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Casting has an estimated audience of 2,018,037 people in United States. 54.5% are female, 45.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Twins (group), Cameron Boyce, hotstar, Debby Ryan, Peyton List.

The average Casting fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twins (group), Cameron Boyce, hotstar, with strongest over-indexing on Twins (group) (28.36× the country average). Demographically, the Casting audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Casting fans

Demographic split for Casting audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.5
Estimated audience size2,018,037

Audience persona

The typical Casting fan in United States is balanced, around 42.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twins (group).

Top regions in United States

Top regions ranked by reach for Casting in United States
RegionReachAffinity
California288,5761.3×
Texas188,4361.09×
Florida168,1711.23×
New York127,2871.13×
Georgia68,7891.11×
Pennsylvania68,5831.01×
Illinois68,5521.02×
Ohio65,6961.06×
North Carolina59,9290.99×
Michigan55,6231.05×
Virginia55,3391.13×
Arizona52,5281.27×
New Jersey50,3470.98×
Washington43,0771.06×
Tennessee42,1151.04×
Massachusetts42,0441.06×
Indiana37,9701.03×
Missouri34,5221.06×
Maryland33,8320.98×
Alabama33,1711.18×
Colorado30,4540.96×
South Carolina29,4670.97×
Wisconsin26,7680.88×
Minnesota26,6760.92×
Louisiana25,9051×
Kentucky25,6131.01×
Oregon23,8791.03×
Oklahoma23,5531.05×
Connecticut18,9730.94×
Nevada18,7340.96×
Arkansas17,4941.05×
Utah17,2560.95×
Mississippi16,6791×
Iowa16,0930.97×
Kansas15,9371×
New Mexico10,8631.07×
Idaho10,1341×
Nebraska9,6860.96×
Hawaii9,1721.06×
West Virginia8,4570.9×
New Hampshire7,2910.92×
Maine6,4180.89×
Washington, District of Columbia6,2311.03×
Rhode Island6,0970.95×
Delaware4,9190.88×
Montana4,9010.88×
South Dakota3,8770.83×
Alaska3,8390.89×
North Dakota2,9890.72×
Vermont2,8560.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casting audience
BrandAffinityCategory
Twins (group)28.36×Music & Radio
Cameron Boyce21.25×Movies & TV
hotstar18.9×Movies & TV
Debby Ryan20.17×Movies & TV
Peyton List15.31×Movies & TV
Rowan Blanchard26.28×Movies & TV
Ross Lynch20.4×Movies & TV
Joey King13.19×Movies & TV
Peyton List (actress, born 1998)12.31×Movies & TV
Sabrina Carpenter4.62×Music & Radio
Dove Cameron9.83×Movies & TV
Assembly line23.31×Business & Career
Kickin' It24.12×Movies & TV
A.N.T. Farm24.88×Movies & TV
Laura Marano23.11×Movies & TV
Monza17.25×Travel & Leisure
Victorious12.66×Movies & TV
Calum Worthy30.82×Movies & TV
Athlete5.34×Music & Radio
Millie Bobby Brown4.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casting audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
PatriotismCONSERVATISM1.68
TraditionCONSERVATISM1.58
Risk AppetiteTHRILL1.43
DIY MentalityTHRILL1.43
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Casting
CountryShare
United States29.9%
United Kingdom8.3%
France7.6%

See Casting audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Casting have in United States?

Casting has an estimated audience of 2,018,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Casting fans?

54.5% of Casting fans are female, 45.5% are male, with an average age of 42.5 years.

Which brands do Casting fans like most?

Casting fans show strongest brand affinity for Twins (group) (28.36×), Cameron Boyce (21.25×), and hotstar (18.9×) over the country average.

Where do Casting fans live in United States?

Casting fans in United States are most concentrated in California (reach 288,576), Texas (reach 188,436), and Florida (reach 168,171). These three regions account for the largest share of the active audience.

What other brands do Casting fans also like?

Beyond Casting itself, the audience over-indexes on Cameron Boyce (21.25×), hotstar (18.9×), Debby Ryan (20.17×), and Peyton List (15.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.