A data profile of the people who buy, follow and care about Calum Worthy in United States — modelled from more than twelve digital signal sources. Calum Worthy has an estimated audience of 428,835 people in United States.
The average Calum Worthy fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Cameron Boyce, Debby Ryan, Ross Lynch, with strongest over-indexing on Cameron Boyce (406.48× the country average).
Demographically, the Calum Worthy audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Calum Worthy fan in United States is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Boyce.
The key figures that characterise the Calum Worthy profile in United States.
70.5% are female, 29.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.5 |
| Estimated audience size | 428,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 32% | |
| 40-49 | 29% | |
| 50+ | 12% |
of the worldwide Calum Worthy audience comes from United States.
| Country | Share |
|---|---|
| United States | 66.2% |
| Canada | 6.4% |
| United Kingdom | 3.4% |
Where the Calum Worthy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~8K | 1.39× | |
| 02 | Arizona | ~10K | 1.24× | |
| 03 | Kentucky | ~7K | 1.21× | |
| 04 | Oklahoma | ~6K | 1.20× | |
| 05 | Utah | ~5K | 1.19× | |
| 06 | Mississippi | ~4K | 1.19× | |
| 07 | Arkansas | ~4K | 1.19× | |
| 08 | Louisiana | ~7K | 1.17× | |
| 09 | Texas | ~40K | 1.15× | |
| 10 | Tennessee | ~10K | 1.12× | |
| 11 | West Virginia | ~2K | 1.11× | |
| 12 | Kansas | ~4K | 1.09× | |
| 13 | California | ~50K | 1.08× | |
| 14 | Indiana | ~9K | 1.08× | |
| 15 | Georgia | ~10K | 1.07× | |
| 16 | Idaho | ~2K | 1.07× | |
| 17 | Missouri | ~7K | 1.06× | |
| 18 | South Carolina | ~7K | 1.06× | |
| 19 | Nevada | ~4K | 1.05× | |
| 20 | Alaska | <1K | 1.05× | |
| 21 | North Carolina | ~10K | 1.03× | |
| 22 | Iowa | ~4K | 1.03× | |
| 23 | Ohio | ~10K | 1.02× | |
| 24 | Nebraska | ~2K | 1.01× | |
| 25 | North Dakota | <1K | 1.00× | |
| 26 | Illinois | ~10K | 0.98× | |
| 27 | Michigan | ~10K | 0.97× | |
| 28 | Maryland | ~7K | 0.95× | |
| 29 | Oregon | ~5K | 0.95× | |
| 30 | New Mexico | ~2K | 0.95× | |
| 31 | Hawaii | ~2K | 0.95× | |
| 32 | Pennsylvania | ~10K | 0.94× | |
| 33 | Virginia | ~10K | 0.94× | |
| 34 | Delaware | ~1K | 0.94× | |
| 35 | South Dakota | <1K | 0.94× | |
| 36 | Florida | ~30K | 0.93× | |
| 37 | Rhode Island | ~1K | 0.93× | |
| 38 | Wisconsin | ~6K | 0.92× | |
| 39 | Connecticut | ~4K | 0.92× | |
| 40 | New York | ~20K | 0.89× | |
| 41 | Minnesota | ~5K | 0.89× | |
| 42 | New Hampshire | ~2K | 0.89× | |
| 43 | Massachusetts | ~7K | 0.88× | |
| 44 | New Jersey | ~10K | 0.87× | |
| 45 | Washington | ~8K | 0.87× | |
| 46 | Colorado | ~6K | 0.87× | |
| 47 | Maine | ~1K | 0.85× | |
| 48 | Montana | ~1K | 0.85× | |
| 49 | Vermont | <1K | 0.85× | |
| 50 | Washington, District of Columbia | ~1K | 0.78× |
The strongest cross-interests of the Calum Worthy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cameron Boyce | Movies & TV | 406.48× | ||
| 02 | Ross Lynch | Movies & TV | 351.02× | ||
| 03 | Debby Ryan | Movies & TV | 305.07× | ||
| 04 | Zoey 101 | Movies & TV | 235.01× | ||
| 05 | Dove Cameron | Movies & TV | 175.43× | ||
| 06 | Skai Jackson | Movies & TV | 140.45× | ||
| 07 | Victorious | Movies & TV | 134.13× | ||
| 08 | Olivia Holt | Movies & TV | 112.67× | ||
| 09 | ICarly | Movies & TV | 89.24× | ||
| 10 | Wizards of Waverly Place | Movies & TV | 84.35× | ||
| 11 | Raven-Symoné | Movies & TV | 77.91× | ||
| 12 | Sabrina Carpenter | Music & Radio | 62.98× | ||
| 13 | America's Next Top Model | Movies & TV | 53.20× | ||
| 14 | Dance Moms | Movies & TV | 41.10× | ||
| 15 | Casting | Movies & TV | 30.82× | ||
| 16 | Dancing with the Stars | Movies & TV | 20.40× | ||
| 17 | Malcolm in the Middle | Movies & TV | 17.70× | ||
| 18 | Zendaya | Movies & TV | 14.85× | ||
| 19 | Cheerleading | Sports | 10.57× | ||
| 20 | Ariana Grande | Music & Radio | 7.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Travelling | THRILL | 0.77× | |
| DIY Mentality | THRILL | 0.79× |
Calum Worthy has an estimated audience of 428,835 people in United States, concentrated in California and Texas.
70.5% of Calum Worthy fans are female, 29.5% are male, with an average age of 40.5 years.
Calum Worthy fans show strongest brand affinity for Cameron Boyce (406.48×), Debby Ryan (305.07×), and Ross Lynch (351.02×) over the country average.
Calum Worthy fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Calum Worthy itself, the audience over-indexes on Debby Ryan (305.07×), Ross Lynch (351.02×), Dove Cameron (175.43×), and Sabrina Carpenter (62.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Calum Worthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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