Monza Audience in United States

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Monza has an estimated audience of 1,423,128 people in United States. 38.8% are female, 61.2% are male, average age 37.2. Top regions: California, Florida, Texas. Top brand affinities: Dog breed, Hawthorn Football Club, Jesse Plemons, Product design, Keith Stanfield.

The average Monza fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dog breed, Hawthorn Football Club, Jesse Plemons, with strongest over-indexing on Dog breed (3.48× the country average). Demographically, the Monza audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Monza fans

Demographic split for Monza audience in United States
MetricValue
Female38.8%
Male61.2%
Average age37.2
Estimated audience size1,423,128

Audience persona

The typical Monza fan in United States is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Monza in United States
RegionReachAffinity
California208,3871.33×
Florida121,5181.26×
Texas116,1930.95×
Virginia109,0253.15×
New York106,9221.34×
Illinois49,9181.05×
Pennsylvania49,2001.03×
New Jersey45,3901.25×
North Carolina44,2781.03×
Massachusetts43,9221.57×
Georgia43,3400.99×
Ohio40,7770.93×
Washington34,2861.2×
Michigan33,4830.9×
Colorado25,9791.16×
Maryland25,3871.04×
Tennessee25,0300.88×
Indiana24,9300.96×
Connecticut24,8661.74×
Arizona24,4710.84×
Missouri20,4970.89×
South Carolina19,8810.93×
Minnesota18,8820.93×
Wisconsin18,5030.86×
Oregon16,4821.01×
Kentucky14,9790.84×
Alabama13,6230.69×
Nevada13,4340.98×
Louisiana12,2310.67×
Utah11,8120.93×
Oklahoma11,7470.74×
Kansas9,6830.86×
Iowa9,6180.82×
Washington, District of Columbia9,3882.19×
Arkansas7,5210.64×
New Hampshire6,6381.18×
Rhode Island6,1781.36×
Nebraska5,9520.83×
Mississippi5,7610.49×
Idaho5,5570.78×
Hawaii5,1370.84×
Maine4,4760.88×
West Virginia3,9800.6×
New Mexico3,8950.55×
Montana3,2930.83×
Delaware2,5590.65×
Vermont2,5071×
South Dakota2,1670.66×
Alaska1,8400.6×
North Dakota1,6230.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monza audience
BrandAffinityCategory
Dog breed3.48×Pets & Animals
Hawthorn Football Club46.57×Sports
Jesse Plemons4.98×Movies & TV
Product design2.63×Business & Career
Keith Stanfield8.49×Movies & TV
Khaadi7.19×Fashion & Accessoires
Goose (band)6.5×Pets & Animals
Nebraska Cornhuskers football3.12×Sports
Insulin index11.64×Health
UK garage4.47×Music & Radio
Riedel (glass manufacturer)20×Home & Garden
Tezz5.01×Movies & TV
Home staging3.58×Home & Garden
Wikia2.26×Internet & Social Media
Bank account1.62×Business & Career
Charlamagne Tha God5.66×Movies & TV
Hammock camping4.25×Travel & Leisure
Monogram2.15×Home & Garden
WESH2.71×Movies & TV
ABC 7 Chicago2.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monza audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
Early Adopter MentalityPOWER1.4
PatriotismCONSERVATISM1.31
Need for SecurityCONSERVATISM1.31
Luxury OrientationPREMIUM1.28
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Monza
CountryShare
Italy52.2%
United States25.5%
Romania2.0%

See Monza audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Monza have in United States?

Monza has an estimated audience of 1,423,128 people in United States, concentrated in California and Florida.

What is the gender split and age of Monza fans?

38.8% of Monza fans are female, 61.2% are male, with an average age of 37.2 years.

Which brands do Monza fans like most?

Monza fans show strongest brand affinity for Dog breed (3.48×), Hawthorn Football Club (46.57×), and Jesse Plemons (4.98×) over the country average.

Where do Monza fans live in United States?

Monza fans in United States are most concentrated in California (reach 208,387), Florida (reach 121,518), and Texas (reach 116,193). These three regions account for the largest share of the active audience.

What other brands do Monza fans also like?

Beyond Monza itself, the audience over-indexes on Hawthorn Football Club (46.57×), Jesse Plemons (4.98×), Product design (2.63×), and Keith Stanfield (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.