Electronics manufacturing services Audience in United States

Electronics manufacturing services logo

Electronics manufacturing services has an estimated audience of 313,589 people in United States. 29.6% are female, 70.4% are male, average age 44.6. Top regions: California, Missouri, Texas. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Grinch, Mathcore.

The average Electronics manufacturing services fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Missouri, Texas. Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (14.16× the country average). Demographically, the Electronics manufacturing services audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Electronics manufacturing services fans

Demographic split for Electronics manufacturing services audience in United States
MetricValue
Female29.6%
Male70.4%
Average age44.6
Estimated audience size313,589

Audience persona

The typical Electronics manufacturing services fan in United States is more male, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Electronics manufacturing services in United States
RegionReachAffinity
California84,3462.45×
Missouri26,2515.19×
Texas19,5020.72×
Florida17,5390.83×
New York12,2080.7×
Illinois8,6380.83×
Wisconsin8,3181.76×
Pennsylvania6,9310.66×
Michigan6,6700.81×
Ohio6,0000.62×
Washington4,9580.79×
Minnesota4,6891.04×
Oregon4,4311.23×
Massachusetts4,2910.69×
New Jersey4,2530.53×
Virginia4,1940.55×
Georgia4,0840.42×
North Carolina4,0170.43×
Indiana3,7800.66×
Tennessee3,3490.53×
Maryland2,9030.54×
Colorado2,7280.55×
Kansas2,4831×
Arizona2,3840.37×
Utah2,1110.75×
Kentucky2,0580.52×
Alabama1,8750.43×
Louisiana1,7620.44×
Mississippi1,6990.66×
South Carolina1,6630.35×
New Hampshire1,6371.33×
Connecticut1,6010.51×
Oklahoma1,5990.46×
Nevada1,5900.52×
Arkansas1,5090.58×
Idaho1,4030.89×
West Virginia1,4030.96×
Alaska1,4002.09×
Hawaii1,2370.92×
Iowa1,2300.48×
Montana1,2201.4×
South Dakota1,2041.66×
North Dakota1,1731.82×
Wyoming1,1352.44×
Nebraska1,1320.72×
New Mexico1,1260.72×
Rhode Island1,1161.12×
Maine1,1150.99×
Vermont1,0981.99×
Delaware1,0831.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronics manufacturing services audience
BrandAffinityCategory
Vocal harmony14.16×Music & Radio
Historic site10.95×Arts & Culture
Governor of Michigan10.28×Politics & Society
Grinch5.54×Movies & TV
Mathcore10.7×Music & Radio
Hipster12.76×Politics & Society
Goop6.95×Internet & Social Media
Fairy godmother9.42×Literature
Wikia3.8×Internet & Social Media
Hamar57.67×Travel & Leisure
Kendra Scott2.54×Fashion & Accessoires
Hamden, Connecticut15.98×Travel & Leisure
Hibachi6.6×Food & Beverages
Insulin index11.64×Health
TV Fanatic8.59×Movies & TV
Wok5.06×Food & Beverages
Guitarist (magazine)8.67×Music & Radio
Harlow8.81×Travel & Leisure
Cherish (group)8.13×Music & Radio
Queens College, City University of New York5.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronics manufacturing services audience
TraitClusterScore
Need for SecurityCONSERVATISM1.89
DIY MentalityTHRILL1.49
Quality AwarenessPREMIUM1.44
Family OrientationCONSERVATISM1.29
Convenience OrientationPREMIUM1.28
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Electronics manufacturing services
CountryShare
Japan28.0%
Taiwan15.5%
United States13.0%

See Electronics manufacturing services audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Electronics manufacturing services have in United States?

Electronics manufacturing services has an estimated audience of 313,589 people in United States, concentrated in California and Missouri.

What is the gender split and age of Electronics manufacturing services fans?

29.6% of Electronics manufacturing services fans are female, 70.4% are male, with an average age of 44.6 years.

Which brands do Electronics manufacturing services fans like most?

Electronics manufacturing services fans show strongest brand affinity for Vocal harmony (14.16×), Historic site (10.95×), and Governor of Michigan (10.28×) over the country average.

Where do Electronics manufacturing services fans live in United States?

Electronics manufacturing services fans in United States are most concentrated in California (reach 84,346), Missouri (reach 26,251), and Texas (reach 19,502). These three regions account for the largest share of the active audience.

What other brands do Electronics manufacturing services fans also like?

Beyond Electronics manufacturing services itself, the audience over-indexes on Historic site (10.95×), Governor of Michigan (10.28×), Grinch (5.54×), and Mathcore (10.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronics manufacturing services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.