1. FC Kaiserslautern Audience in Germany
1. FC Kaiserslautern has an estimated audience of 4,017,964 people in Germany. 30.8% are female, 69.2% are male, average age 38.1. Top regions: Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: 3. Liga, F.C. Hansa Rostock, Transfermarkt, Miroslav Klose, SV Werder Bremen.
The average 1. FC Kaiserslautern fan in Germany is 38.1 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include 3. Liga, F.C. Hansa Rostock, Transfermarkt, with strongest over-indexing on 3. Liga (11.14× the country average). Demographically, the 1. FC Kaiserslautern audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of 1. FC Kaiserslautern fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 38.1 |
| Estimated audience size | 4,017,964 |
Audience persona
The typical 1. FC Kaiserslautern fan in Germany is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for 3. Liga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 1,535,103 | 7.63× |
| Baden-Württemberg | 356,424 | 0.65× |
| Nordrhein-Westfalen | 300,664 | 0.34× |
| Hessen | 212,818 | 0.7× |
| Bayern | 174,297 | 0.27× |
| Saarland | 166,330 | 3.37× |
| Niedersachsen | 135,272 | 0.35× |
| Schleswig-Holstein | 57,786 | 0.4× |
| Berlin | 50,358 | 0.28× |
| Sachsen | 43,922 | 0.22× |
| Sachsen-Anhalt | 41,119 | 0.39× |
| Hamburg | 38,453 | 0.42× |
| Mecklenburg-Vorpommern | 31,993 | 0.42× |
| Brandenburg | 30,303 | 0.24× |
| Thüringen | 21,151 | 0.21× |
| Bremen | 6,369 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3. Liga | 11.14× | Sports |
| F.C. Hansa Rostock | 11.58× | Sports |
| Transfermarkt | 6.48× | Sports |
| Miroslav Klose | 24.16× | Sports |
| SV Werder Bremen | 4.95× | Sports |
| Dynamo Dresden | 6.02× | Sports |
| 1. FC Magdeburg | 9.95× | Sports |
| Arminia Bielefeld | 8.92× | Sports |
| VfL Bochum | 7.53× | Sports |
| Borussia Dortmund | 2.1× | Sports |
| Eintracht Braunschweig | 7.05× | Sports |
| Sportschau | 3.31× | Sports |
| F.C. Copenhagen | 20.91× | Sports |
| FC Bayern Munich | 2.32× | Sports |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Bundesliga | 2.29× | Sports |
| VfB Stuttgart | 3.22× | Sports |
| Sport Bild | 4.03× | Sports |
| 2. Bundesliga | 2.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.28 |
| Pet Ownership | JOY | 1.18 |
| Sports Activity | POWER | 1.09 |
| Early Adopter Mentality | POWER | 1.02 |
| LGBTQ+ Identity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.4% |
| Brazil | 2.8% |
| United States | 2.6% |
See 1. FC Kaiserslautern audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does 1. FC Kaiserslautern have in Germany?
1. FC Kaiserslautern has an estimated audience of 4,017,964 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of 1. FC Kaiserslautern fans?
30.8% of 1. FC Kaiserslautern fans are female, 69.2% are male, with an average age of 38.1 years.
Which brands do 1. FC Kaiserslautern fans like most?
1. FC Kaiserslautern fans show strongest brand affinity for 3. Liga (11.14×), F.C. Hansa Rostock (11.58×), and Transfermarkt (6.48×) over the country average.
Where do 1. FC Kaiserslautern fans live in Germany?
1. FC Kaiserslautern fans in Germany are most concentrated in Rheinland-Pfalz (reach 1,535,103), Baden-Württemberg (reach 356,424), and Nordrhein-Westfalen (reach 300,664). These three regions account for the largest share of the active audience.
What other brands do 1. FC Kaiserslautern fans also like?
Beyond 1. FC Kaiserslautern itself, the audience over-indexes on F.C. Hansa Rostock (11.58×), Transfermarkt (6.48×), Miroslav Klose (24.16×), and SV Werder Bremen (4.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1. FC Kaiserslautern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.