Rascasse Audience Intelligence

1. FC Kaiserslautern Audience in Germany

Name: 1. FC Kaiserslautern — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 1. FC Kaiserslautern in Germany — modelled from more than twelve digital signal sources. 1. FC Kaiserslautern has an estimated audience of 3,491,865 people in Germany.

#57among Soccer in Germany #34among Team in Germany #141in Sports

The average 1. FC Kaiserslautern fan in Germany is 38.1 years old, more male, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include 3. Liga, F.C. Hansa Rostock, Miroslav Klose, with strongest over-indexing on 3. Liga (11.14× the country average).

Demographically, the 1. FC Kaiserslautern audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1. FC Kaiserslautern fan in Germany is more male, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for 3. Liga.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1. FC Kaiserslautern profile in Germany.

Audience size

3.5M

in Germany

Gender

30.8%♀

69.2% male

Age

38.1

average years

Country rank

#1746

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 1. FC Kaiserslautern fans

30.8% are female, 69.2% are male, average age 38.1.

Fig. 02

Gender split

30.8%

Female

69.2%

Male

Demographic split for 1. FC Kaiserslautern audience in Germany
Metric	Value
Female	30.8%
Male	69.2%
Average age	38.1
Estimated audience size	3,491,865

Fig. 03

Age distribution

Age distribution of the 1. FC Kaiserslautern audience in Germany
Age bracket	Share	%
16-19		26%
20-29		17%
30-39		18%
40-49		21%
50+		19%

Fig. 04

Worldwide distribution

82.2%

of the worldwide 1. FC Kaiserslautern audience comes from Germany.

Worldwide audience distribution share by country for 1. FC Kaiserslautern
Country	Share
Germany	82.2%
Brazil	3.1%
United States	2.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1. FC Kaiserslautern audience in Germany is strongest.

Fig. 05

Top regions by affinity

1. FC Kaiserslautern fans by region: top regions in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~1.5M	7.61×
02	Saarland	~200K	3.59×
03	Hessen	~200K	0.67×
04	Baden-Württemberg	~300K	0.62×
05	Mecklenburg-Vorpommern	~30K	0.44×
06	Sachsen-Anhalt	~40K	0.36×
07	Schleswig-Holstein	~50K	0.35×
08	Nordrhein-Westfalen	~300K	0.33×
09	Niedersachsen	~100K	0.33×
10	Hamburg	~30K	0.33×
11	Berlin	~50K	0.28×
12	Sachsen	~50K	0.27×
13	Brandenburg	~30K	0.27×
14	Bayern	~200K	0.26×
15	Thüringen	~20K	0.23×
16	Bremen	~7K	0.20×

Affinity by region — 1. FC Kaiserslautern, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1. FC Kaiserslautern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1. FC Kaiserslautern audience
#	Interest	Category	×
01	Miroslav Klose	Sports	24.16×
02	F.C. Copenhagen	Sports	20.91×
03	F.C. Hansa Rostock	Sports	11.58×
04	3. Liga	Sports	11.14×
05	1. FC Magdeburg	Sports	9.95×
06	Arminia Bielefeld	Sports	8.92×
07	VfL Bochum	Sports	7.53×
08	Eintracht Braunschweig	Sports	7.05×
09	Transfermarkt	Sports	6.48×
10	Frauen-Bundesliga	Sports	6.04×
11	Dynamo Dresden	Sports	6.02×
12	SV Werder Bremen	Sports	4.95×
13	1. FC Köln	Sports	4.06×
14	Borussia Mönchengladbach	Sports	3.68×
15	Sportschau	Sports	3.31×
16	VfB Stuttgart	Sports	3.22×
17	FC Bayern Munich	Sports	2.32×
18	Bundesliga	Sports	2.29×
19	Sports	Sports	1.91×
20	Food	Food & Beverages	1.89×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1. FC Kaiserslautern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 1. FC Kaiserslautern audience · What stands out
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	1.11×
Patriotism	CONSERVATISM	1.00×
Spirituality	BALANCE	0.98×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 1. FC Kaiserslautern audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.40×
Design Affinity	PREMIUM	0.49×
Urban Lifestyle	OPEN	0.51×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 1. FC Kaiserslautern have in Germany?

1. FC Kaiserslautern has an estimated audience of 3,491,865 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.

What is the gender split and age of 1. FC Kaiserslautern fans?

30.8% of 1. FC Kaiserslautern fans are female, 69.2% are male, with an average age of 38.1 years.

Which brands do 1. FC Kaiserslautern fans like most?

1. FC Kaiserslautern fans show strongest brand affinity for 3. Liga (11.14×), F.C. Hansa Rostock (11.58×), and Miroslav Klose (24.16×) over the country average.

Where do 1. FC Kaiserslautern fans live in Germany?

1. FC Kaiserslautern fans in Germany are most concentrated in Rheinland-Pfalz (reach ~1.5M), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do 1. FC Kaiserslautern fans also like?

Beyond 1. FC Kaiserslautern itself, the audience over-indexes on F.C. Hansa Rostock (11.58×), Miroslav Klose (24.16×), Transfermarkt (6.48×), and SV Werder Bremen (4.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 1. FC Kaiserslautern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1. FC Kaiserslautern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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