Rascasse Audience Intelligence

Doppelherz Target Market in Germany

A data profile of the people who buy, follow and care about Doppelherz in Germany — modelled from more than twelve digital signal sources. Doppelherz has an estimated audience of 597,496 people in Germany.

#5among Medicine in Germany#1334among Brand in Germany#298in Health

The average Doppelherz fan in Germany is 50.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marilyn Manson, Health sciences, Health education, with strongest over-indexing on Marilyn Manson (40.84× the country average).

Demographically, the Doppelherz audience skews more female with an average age of 50.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Doppelherz fan in Germany is more female, around 50.5 years old, with strong Family Orientation tendencies and a notable affinity for Marilyn Manson.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doppelherz profile in Germany.

Audience size
597K
in Germany
Gender
76.2%♀
23.8% male
Age
50.5
average years
Country rank
#10143
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Doppelherz

76.2% are female, 23.8% are male, average age 50.5.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Doppelherz audience in Germany
MetricValue
Female76.2%
Male23.8%
Average age50.5
Estimated audience size597,496
Fig. 03

Age distribution

Ø 50.5
average years
Age distribution of the Doppelherz audience in Germany
Age bracketShare%
16-192%
20-295%
30-3916%
40-4929%
50+48%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Doppelherz audience comes from Germany.

Worldwide audience distribution share by country for Doppelherz
CountryShare
Germany41.4%
Poland16.6%
Romania5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doppelherz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Doppelherz customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.34×
02Hamburg~20K1.15×
03Bayern~100K1.10×
04Hessen~50K1.05×
05Thüringen~20K1.04×
06Rheinland-Pfalz~30K1.03×
07Nordrhein-Westfalen~100K1.02×
08Baden-Württemberg~80K0.98×
09Berlin~30K0.98×
10Niedersachsen~60K0.97×
11Sachsen~30K0.97×
12Sachsen-Anhalt~10K0.94×
13Bremen~5K0.93×
14Saarland~7K0.92×
15Brandenburg~20K0.85×
16Mecklenburg-Vorpommern~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Doppelherz, Germany
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doppelherz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doppelherz audience
#·InterestCategoryAffinity×
01Marilyn MansonMusic & Radio40.84×
02Health sciencesBusiness & Career29.89×
03Health educationBusiness & Career17.46×
04CollagenBeauty & Wellness9.42×
05SlackerMovies & TV7.05×
06Street OneFashion & Accessoires5.84×
07Shop ApothekeShopping5.34×
08GitHubInternet & Social Media4.90×
09DehnerHome & Garden4.87×
10Andy BorgMusic & Radio4.80×
11DocMorrisHealth4.31×
12QVCMovies & TV3.54×
13Ernsting's familyShopping3.19×
14TchiboShopping2.90×
15BonprixShopping2.86×
16Netto Marken-DiscountShopping2.78×
17REWEShopping1.99×
18Online shoppingShopping1.61×
19BeautyBeauty & Wellness1.61×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doppelherz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doppelherz audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
Convenience OrientationPREMIUM1.46×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doppelherz audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.48×
ExtroversionTHRILL0.61×
PatriotismCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Doppelherz's target market in Germany?

Doppelherz's target market in Germany covers an estimated 597,496 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Doppelherz customers?

76.2% of the Doppelherz audience are female, 23.8% are male, with an average age of 50.5 years.

03

Which brands do Doppelherz fans like most?

Doppelherz fans show strongest brand affinity for Marilyn Manson (40.84×), Health sciences (29.89×), and Health education (17.46×) over the country average.

04

Where do Doppelherz fans live in Germany?

Doppelherz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Doppelherz fans also like?

Beyond Doppelherz itself, the audience over-indexes on Health sciences (29.89×), Health education (17.46×), Shop Apotheke (5.34×), and Street One (5.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in Germany

See Doppelherz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Doppelherz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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