Doppelherz Audience in Germany
Doppelherz has an estimated audience of 587,858 people in Germany. 76.2% are female, 23.8% are male, average age 50.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marilyn Manson, Health sciences, Health education, Shop Apotheke, Street One.
The average Doppelherz fan in Germany is 50.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marilyn Manson, Health sciences, Health education, with strongest over-indexing on Marilyn Manson (40.84× the country average). Demographically, the Doppelherz audience skews more female with an average age of 50.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Doppelherz fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 50.5 |
| Estimated audience size | 587,858 |
Audience persona
The typical Doppelherz fan in Germany is more female, around 50.5 years old, with strong Pet Ownership tendencies and a notable affinity for Marilyn Manson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,846 | 1.05× |
| Bayern | 104,534 | 1.11× |
| Baden-Württemberg | 79,122 | 0.99× |
| Niedersachsen | 56,970 | 1× |
| Hessen | 48,425 | 1.08× |
| Rheinland-Pfalz | 29,593 | 1× |
| Sachsen | 28,521 | 0.99× |
| Schleswig-Holstein | 27,962 | 1.32× |
| Berlin | 27,351 | 1.04× |
| Hamburg | 15,643 | 1.18× |
| Brandenburg | 15,483 | 0.85× |
| Thüringen | 14,970 | 1× |
| Sachsen-Anhalt | 13,847 | 0.91× |
| Mecklenburg-Vorpommern | 8,132 | 0.72× |
| Saarland | 6,385 | 0.88× |
| Bremen | 4,407 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marilyn Manson | 40.84× | Music & Radio |
| Health sciences | 29.89× | Business & Career |
| Health education | 17.46× | Business & Career |
| Shop Apotheke | 5.34× | Shopping |
| Street One | 5.84× | Fashion & Accessoires |
| Collagen | 9.42× | Beauty & Wellness |
| Netto Marken-Discount | 2.78× | Shopping |
| Wetter.com | 2.91× | Home & Garden |
| DocMorris | 4.31× | Health |
| Gala | 2.53× | News |
| QVC | 3.54× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Andy Borg | 4.8× | Music & Radio |
| Online shopping | 1.61× | Shopping |
| Dehner | 4.87× | Home & Garden |
| Beauty | 1.61× | Beauty & Wellness |
| Tchibo | 2.9× | Shopping |
| REWE | 1.99× | Shopping |
| Bonprix | 2.86× | Shopping |
| GitHub | 4.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.8 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.38 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.3% |
| Poland | 16.6% |
| Romania | 5.9% |
See Doppelherz audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Sanofi (368,889)
Frequently asked questions
How many fans does Doppelherz have in Germany?
Doppelherz has an estimated audience of 587,858 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doppelherz fans?
76.2% of Doppelherz fans are female, 23.8% are male, with an average age of 50.5 years.
Which brands do Doppelherz fans like most?
Doppelherz fans show strongest brand affinity for Marilyn Manson (40.84×), Health sciences (29.89×), and Health education (17.46×) over the country average.
Where do Doppelherz fans live in Germany?
Doppelherz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,846), Bayern (reach 104,534), and Baden-Württemberg (reach 79,122). These three regions account for the largest share of the active audience.
What other brands do Doppelherz fans also like?
Beyond Doppelherz itself, the audience over-indexes on Health sciences (29.89×), Health education (17.46×), Shop Apotheke (5.34×), and Street One (5.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doppelherz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.