Rascasse Audience Intelligence

Collagen Audience in Germany

A data profile of the people who buy, follow and care about Collagen in Germany — modelled from more than twelve digital signal sources. Collagen has an estimated audience of 1,527,093 people in Germany.

#7among Skin in Germany#2385among Topic in Germany#102in Beauty & Wellness

The average Collagen fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Life extension, Shop Apotheke, Anti-aging cream, with strongest over-indexing on Life extension (5.69× the country average).

Demographically, the Collagen audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Collagen fan in Germany is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Life extension.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Collagen profile in Germany.

Audience size
1.5M
in Germany
Gender
82.9%♀
17.1% male
Age
45.6
average years
Country rank
#4390
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Collagen fans

82.9% are female, 17.1% are male, average age 45.6.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for Collagen audience in Germany
MetricValue
Female82.9%
Male17.1%
Average age45.6
Estimated audience size1,527,093
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Collagen audience in Germany
Age bracketShare%
16-198%
20-2911%
30-3920%
40-4932%
50+30%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Collagen audience comes from Germany.

Worldwide audience distribution share by country for Collagen
CountryShare
United States16.0%
Japan9.1%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Collagen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Collagen fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.14×
02Bayern~300K1.11×
03Baden-Württemberg~200K1.11×
04Nordrhein-Westfalen~400K1.10×
05Berlin~70K1.06×
06Rheinland-Pfalz~80K1.04×
07Hamburg~40K1.03×
08Niedersachsen~100K1.00×
09Bremen~10K1.00×
10Sachsen~70K0.98×
11Brandenburg~40K0.95×
12Thüringen~40K0.94×
13Saarland~20K0.94×
14Schleswig-Holstein~50K0.91×
15Mecklenburg-Vorpommern~30K0.88×
16Sachsen-Anhalt~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Collagen, Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Collagen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Collagen audience
#·InterestCategoryAffinity×
01PeptideHealth10.51×
02HyaluronanBeauty & Wellness7.37×
03Life extensionHealth5.69×
04Peter HahnFashion & Accessoires4.66×
05ConcealerBeauty & Wellness4.10×
06Anti-aging creamBeauty & Wellness4.01×
07Vitamin DHealth3.73×
08Shop ApothekeShopping3.08×
09DocMorrisHealth2.91×
10MascaraBeauty & Wellness2.90×
11EyelashBeauty & Wellness2.81×
12Permanent makeupBeauty & Wellness2.75×
13SupernaturalsHealth2.68×
14Google FlightsTravel & Leisure2.50×
15Skin careBeauty & Wellness2.41×
16RitualsBeauty & Wellness2.21×
17Sunday NaturalHealth2.05×
18QVCMovies & TV2.02×
19TherapyHealth2.01×
20TK MaxxShopping1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Collagen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Collagen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Healthy LifestyleBALANCE1.36×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Collagen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
IndividualismJOY0.72×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Collagen have in Germany?

Collagen has an estimated audience of 1,527,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Collagen fans?

82.9% of Collagen fans are female, 17.1% are male, with an average age of 45.6 years.

03

Which brands do Collagen fans like most?

Collagen fans show strongest brand affinity for Life extension (5.69×), Shop Apotheke (3.08×), and Anti-aging cream (4.01×) over the country average.

04

Where do Collagen fans live in Germany?

Collagen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Collagen fans also like?

Beyond Collagen itself, the audience over-indexes on Shop Apotheke (3.08×), Anti-aging cream (4.01×), Vitamin D (3.73×), and Peter Hahn (4.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Collagen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Collagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →