Collagen Audience in Germany
Collagen has an estimated audience of 1,527,093 people in Germany. 82.9% are female, 17.1% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Life extension, Shop Apotheke, Anti-aging cream, Peter Hahn, Vitamin D.
The average Collagen fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Life extension, Shop Apotheke, Anti-aging cream, with strongest over-indexing on Life extension (5.69× the country average). Demographically, the Collagen audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Collagen fans
| Metric | Value |
|---|---|
| Female | 82.9% |
| Male | 17.1% |
| Average age | 45.6 |
| Estimated audience size | 1,527,093 |
Audience persona
The typical Collagen fan in Germany is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Life extension.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,877 | 1.12× |
| Bayern | 284,017 | 1.16× |
| Baden-Württemberg | 237,085 | 1.14× |
| Niedersachsen | 146,796 | 0.99× |
| Hessen | 138,349 | 1.19× |
| Rheinland-Pfalz | 80,104 | 1.05× |
| Berlin | 78,325 | 1.15× |
| Sachsen | 71,913 | 0.96× |
| Schleswig-Holstein | 48,669 | 0.89× |
| Brandenburg | 44,486 | 0.94× |
| Hamburg | 36,246 | 1.05× |
| Thüringen | 34,170 | 0.88× |
| Sachsen-Anhalt | 32,853 | 0.83× |
| Mecklenburg-Vorpommern | 23,576 | 0.81× |
| Saarland | 16,749 | 0.89× |
| Bremen | 12,955 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Life extension | 5.69× | Health |
| Shop Apotheke | 3.08× | Shopping |
| Anti-aging cream | 4.01× | Beauty & Wellness |
| Peter Hahn | 4.66× | Fashion & Accessoires |
| Vitamin D | 3.73× | Health |
| Hyaluronan | 7.37× | Beauty & Wellness |
| Skin care | 2.41× | Beauty & Wellness |
| DocMorris | 2.91× | Health |
| TK Maxx | 1.88× | Shopping |
| Rituals | 2.21× | Beauty & Wellness |
| Therapy | 2.01× | Health |
| Gala | 1.59× | News |
| Concealer | 4.1× | Beauty & Wellness |
| Eyelash | 2.81× | Beauty & Wellness |
| Permanent makeup | 2.75× | Beauty & Wellness |
| Natural World | 1.52× | Fashion & Accessoires |
| Supernaturals | 2.68× | Health |
| Google Flights | 2.5× | Travel & Leisure |
| QVC | 2.02× | Movies & TV |
| Mascara | 2.9× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.25 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Creativity | OPEN | 1.21 |
| Tradition | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 9.1% |
| China | 5.6% |
See Collagen audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Collagen have in Germany?
Collagen has an estimated audience of 1,527,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Collagen fans?
82.9% of Collagen fans are female, 17.1% are male, with an average age of 45.6 years.
Which brands do Collagen fans like most?
Collagen fans show strongest brand affinity for Life extension (5.69×), Shop Apotheke (3.08×), and Anti-aging cream (4.01×) over the country average.
Where do Collagen fans live in Germany?
Collagen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,877), Bayern (reach 284,017), and Baden-Württemberg (reach 237,085). These three regions account for the largest share of the active audience.
What other brands do Collagen fans also like?
Beyond Collagen itself, the audience over-indexes on Shop Apotheke (3.08×), Anti-aging cream (4.01×), Peter Hahn (4.66×), and Vitamin D (3.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Collagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.