Hyaluronan Audience in Germany
Hyaluronan has an estimated audience of 904,740 people in Germany. 87.3% are female, 12.7% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wrinkles (film), Anti-aging cream, Life extension, Permanent makeup, Lip.
The average Hyaluronan fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wrinkles (film), Anti-aging cream, Life extension, with strongest over-indexing on Wrinkles (film) (36.36× the country average). Demographically, the Hyaluronan audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Hyaluronan fans
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 42.5 |
| Estimated audience size | 904,740 |
Audience persona
The typical Hyaluronan fan in Germany is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Wrinkles (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,497 | 1.18× |
| Bayern | 174,516 | 1.2× |
| Baden-Württemberg | 142,783 | 1.16× |
| Niedersachsen | 91,969 | 1.05× |
| Hessen | 74,777 | 1.08× |
| Rheinland-Pfalz | 43,213 | 0.95× |
| Berlin | 42,646 | 1.05× |
| Sachsen | 37,996 | 0.86× |
| Schleswig-Holstein | 33,027 | 1.02× |
| Hamburg | 24,354 | 1.19× |
| Brandenburg | 21,829 | 0.78× |
| Sachsen-Anhalt | 19,719 | 0.84× |
| Thüringen | 19,571 | 0.85× |
| Mecklenburg-Vorpommern | 14,267 | 0.83× |
| Saarland | 10,382 | 0.93× |
| Bremen | 7,951 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wrinkles (film) | 36.36× | Movies & TV |
| Anti-aging cream | 6.48× | Beauty & Wellness |
| Life extension | 6.22× | Health |
| Permanent makeup | 4.38× | Beauty & Wellness |
| Lip | 5.16× | Beauty & Wellness |
| Eyelash extensions | 4.94× | Beauty & Wellness |
| Eyelash | 4.24× | Beauty & Wellness |
| Collagen | 7.21× | Beauty & Wellness |
| Skin care | 3.01× | Beauty & Wellness |
| Shop Apotheke | 3.13× | Shopping |
| Charlotte Tilbury | 5.61× | Beauty & Wellness |
| Eyebrow | 4.3× | Beauty & Wellness |
| Rituals | 2.77× | Beauty & Wellness |
| Concealer | 5.26× | Beauty & Wellness |
| Formel Skin | 10.73× | Beauty & Wellness |
| TK Maxx | 2.04× | Shopping |
| DocMorris | 3.09× | Health |
| Mascara | 3.79× | Beauty & Wellness |
| Hermès | 2.09× | Fashion & Accessoires |
| Face powder | 4.07× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.78 |
| Mindfulness | BALANCE | 1.62 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Sports Activity | POWER | 1.54 |
| Creativity | OPEN | 1.43 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Taiwan | 8.6% |
| Brazil | 5.6% |
See Hyaluronan audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Hyaluronan have in Germany?
Hyaluronan has an estimated audience of 904,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyaluronan fans?
87.3% of Hyaluronan fans are female, 12.7% are male, with an average age of 42.5 years.
Which brands do Hyaluronan fans like most?
Hyaluronan fans show strongest brand affinity for Wrinkles (film) (36.36×), Anti-aging cream (6.48×), and Life extension (6.22×) over the country average.
Where do Hyaluronan fans live in Germany?
Hyaluronan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,497), Bayern (reach 174,516), and Baden-Württemberg (reach 142,783). These three regions account for the largest share of the active audience.
What other brands do Hyaluronan fans also like?
Beyond Hyaluronan itself, the audience over-indexes on Anti-aging cream (6.48×), Life extension (6.22×), Permanent makeup (4.38×), and Lip (5.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyaluronan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.