Formel Skin Audience in Germany
Formel Skin has an estimated audience of 510,982 people in Germany. 77.5% are female, 22.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Natural skin care, Tagesschau, Skin care, Anti-aging cream.
The average Formel Skin fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Natural skin care, Tagesschau, with strongest over-indexing on Jotex (27.09× the country average). Demographically, the Formel Skin audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand
Demographics of Formel Skin fans
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 39.3 |
| Estimated audience size | 510,982 |
Audience persona
The typical Formel Skin fan in Germany is more female, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,269 | 1.08× |
| Bayern | 92,341 | 1.12× |
| Baden-Württemberg | 74,174 | 1.06× |
| Niedersachsen | 53,010 | 1.07× |
| Hessen | 41,216 | 1.06× |
| Berlin | 30,704 | 1.34× |
| Rheinland-Pfalz | 25,582 | 1× |
| Sachsen | 22,541 | 0.9× |
| Schleswig-Holstein | 16,418 | 0.89× |
| Brandenburg | 16,208 | 1.02× |
| Hamburg | 11,899 | 1.03× |
| Sachsen-Anhalt | 10,932 | 0.83× |
| Thüringen | 10,920 | 0.84× |
| Mecklenburg-Vorpommern | 8,931 | 0.92× |
| Saarland | 6,175 | 0.98× |
| Bremen | 3,698 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 27.09× | Shopping |
| Natural skin care | 5.4× | Beauty & Wellness |
| Tagesschau | 2.06× | Movies & TV |
| Skin care | 3.46× | Beauty & Wellness |
| Anti-aging cream | 5.12× | Beauty & Wellness |
| Western Union | 4.21× | Business & Career |
| Eye liner | 5.22× | Beauty & Wellness |
| Lipstick | 4.59× | Beauty & Wellness |
| TikTok | 1.58× | Internet & Social Media |
| Pets | 1.56× | Pets & Animals |
| Hyaluronan | 8.43× | Beauty & Wellness |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| Lip gloss | 4.7× | Beauty & Wellness |
| Makeup Tutorials | 4.08× | Beauty & Wellness |
| Sephora | 3.65× | Shopping |
| Spiegel Online | 1.72× | News |
| Real property | 3.65× | Home & Garden |
| Eyelash extensions | 3.92× | Beauty & Wellness |
| Primark | 2.23× | Shopping |
| Facial care | 5.19× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| Mindfulness | BALANCE | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.2% |
| Switzerland | 2.6% |
| Austria | 2.5% |
See Formel Skin audiences in other countries
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Frequently asked questions
How many fans does Formel Skin have in Germany?
Formel Skin has an estimated audience of 510,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Formel Skin fans?
77.5% of Formel Skin fans are female, 22.5% are male, with an average age of 39.3 years.
Which brands do Formel Skin fans like most?
Formel Skin fans show strongest brand affinity for Jotex (27.09×), Natural skin care (5.4×), and Tagesschau (2.06×) over the country average.
Where do Formel Skin fans live in Germany?
Formel Skin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,269), Bayern (reach 92,341), and Baden-Württemberg (reach 74,174). These three regions account for the largest share of the active audience.
What other brands do Formel Skin fans also like?
Beyond Formel Skin itself, the audience over-indexes on Natural skin care (5.4×), Tagesschau (2.06×), Skin care (3.46×), and Anti-aging cream (5.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Formel Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.