Rascasse Audience Intelligence

Formel Skin Target Market in Germany

A data profile of the people who buy, follow and care about Formel Skin in Germany — modelled from more than twelve digital signal sources. Formel Skin has an estimated audience of 549,780 people in Germany.

#1424among Brand in Germany#173in Beauty & Wellness

The average Formel Skin fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Facial care, Eye liner, Hyaluronan, with strongest over-indexing on Facial care (10.34× the country average).

Demographically, the Formel Skin audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Formel Skin fan in Germany is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Facial care.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formel Skin profile in Germany.

Audience size
550K
in Germany
Gender
79.8%♀
20.2% male
Age
39.3
average years
Country rank
#10873
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Formel Skin

79.8% are female, 20.2% are male, average age 39.3.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Formel Skin audience in Germany
MetricValue
Female79.8%
Male20.2%
Average age39.3
Estimated audience size549,780
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Formel Skin audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Formel Skin audience comes from Germany.

Worldwide audience distribution share by country for Formel Skin
CountryShare
Germany92.0%
Switzerland2.2%
Austria2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formel Skin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Formel Skin customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.47×
02Bayern~90K1.08×
03Nordrhein-Westfalen~100K1.05×
04Niedersachsen~50K1.05×
05Saarland~7K1.04×
06Baden-Württemberg~70K1.02×
07Brandenburg~20K1.01×
08Rheinland-Pfalz~30K1.00×
09Hessen~40K0.98×
10Hamburg~10K0.98×
11Mecklenburg-Vorpommern~9K0.92×
12Sachsen~20K0.91×
13Thüringen~10K0.91×
14Sachsen-Anhalt~10K0.89×
15Bremen~4K0.89×
16Schleswig-Holstein~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Formel Skin, Germany
0.88×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formel Skin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formel Skin audience
#·InterestCategoryAffinity×
01HyaluronanBeauty & Wellness10.73×
02Facial careBeauty & Wellness10.34×
03CleanserBeauty & Wellness7.59×
04Eye linerBeauty & Wellness6.19×
05Lip glossBeauty & Wellness5.65×
06Anti-aging creamBeauty & Wellness4.99×
07Natural skin careBeauty & Wellness4.96×
08LipstickBeauty & Wellness4.63×
09Nail salonBeauty & Wellness4.51×
10Eyelash extensionsBeauty & Wellness4.34×
11Face powderBeauty & Wellness4.30×
12Permanent makeupBeauty & Wellness4.13×
13Eye shadowBeauty & Wellness3.97×
14Hair conditionerBeauty & Wellness3.65×
15Millie Bobby BrownMovies & TV3.33×
16Skin careBeauty & Wellness3.14×
17KitchenHome & Garden2.45×
18PrimarkShopping2.32×
19Do it yourself (DIY)Home & Garden1.77×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formel Skin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formel Skin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
MindfulnessBALANCE1.79×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formel Skin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Convenience OrientationPREMIUM0.92×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Formel Skin's target market in Germany?

Formel Skin's target market in Germany covers an estimated 549,780 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Formel Skin customers?

79.8% of the Formel Skin audience are female, 20.2% are male, with an average age of 39.3 years.

03

Which brands do Formel Skin fans like most?

Formel Skin fans show strongest brand affinity for Facial care (10.34×), Eye liner (6.19×), and Hyaluronan (10.73×) over the country average.

04

Where do Formel Skin fans live in Germany?

Formel Skin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Formel Skin fans also like?

Beyond Formel Skin itself, the audience over-indexes on Eye liner (6.19×), Hyaluronan (10.73×), Natural skin care (4.96×), and Lip gloss (5.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Formel Skin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Formel Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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