A data profile of the people who buy, follow and care about Collagen in United Kingdom — modelled from more than twelve digital signal sources. Collagen has an estimated audience of 3,115,107 people in United Kingdom.
The average Collagen fan in United Kingdom is 49.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Mail Online, Skin care, Anti-aging cream, with strongest over-indexing on Mail Online (1.96× the country average).
Demographically, the Collagen audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Collagen fan in United Kingdom is more female, around 49.3 years old, with strong Creativity tendencies and a notable affinity for Mail Online.
The key figures that characterise the Collagen profile in United Kingdom.
88.1% are female, 11.9% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 88.1% |
| Male | 11.9% |
| Average age | 49.3 |
| Estimated audience size | 3,115,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 31% | |
| 50+ | 43% |
of the worldwide Collagen audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 9.1% |
| China | 5.6% |
Where the Collagen audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.32× | |
| 02 | Wales | ~200K | 1.26× | |
| 03 | East Midlands | ~200K | 1.11× | |
| 04 | East of England | ~300K | 1.07× | |
| 05 | South West | ~300K | 1.06× | |
| 06 | Northern Ireland | ~100K | 1.04× | |
| 07 | Scotland | ~300K | 1.01× | |
| 08 | South East | ~400K | 0.98× | |
| 09 | Greater London | ~400K | 0.98× | |
| 10 | North East | ~100K | 0.89× | |
| 11 | Yorkshire and the Humber | ~200K | 0.81× | |
| 12 | West Midlands | ~100K | 0.78× | |
| 13 | England | ~2M | 0.69× |
The strongest cross-interests of the Collagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elemis | Beauty & Wellness | 4.82× | ||
| 02 | Life extension | Health | 4.22× | ||
| 03 | QVC | Movies & TV | 3.23× | ||
| 04 | BB cream | Beauty & Wellness | 2.83× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.61× | ||
| 06 | Concealer | Beauty & Wellness | 2.61× | ||
| 07 | Folic acid | Health | 2.55× | ||
| 08 | Ageing | Beauty & Wellness | 2.43× | ||
| 09 | Lip | Beauty & Wellness | 2.33× | ||
| 10 | Mascara | Beauty & Wellness | 2.17× | ||
| 11 | Moisturizer | Home & Garden | 2.06× | ||
| 12 | Eyelash | Beauty & Wellness | 2.04× | ||
| 13 | Facial | Beauty & Wellness | 1.97× | ||
| 14 | Mail Online | News | 1.96× | ||
| 15 | Skin care | Beauty & Wellness | 1.93× | ||
| 16 | Charlotte Tilbury | Beauty & Wellness | 1.90× | ||
| 17 | Blouse | Fashion & Accessoires | 1.81× | ||
| 18 | Hair care | Beauty & Wellness | 1.65× | ||
| 19 | Skirt | Fashion & Accessoires | 1.63× | ||
| 20 | Debenhams | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Pet Ownership | JOY | 1.07× | |
| Tradition | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Risk Appetite | THRILL | 0.59× |
Collagen has an estimated audience of 3,115,107 people in United Kingdom, concentrated in England and North West.
88.1% of Collagen fans are female, 11.9% are male, with an average age of 49.3 years.
Collagen fans show strongest brand affinity for Mail Online (1.96×), Skin care (1.93×), and Anti-aging cream (2.61×) over the country average.
Collagen fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Collagen itself, the audience over-indexes on Skin care (1.93×), Anti-aging cream (2.61×), Ageing (2.43×), and Debenhams (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Collagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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