Peptide Audience in Germany
Peptide has an estimated audience of 272,637 people in Germany. 84.7% are female, 15.3% are male, average age 46.3. Top brand affinities: Western Union, Cetaphil, Real property, Life extension, Marilyn Manson.
Top brand affinities include Western Union, Cetaphil, Real property, with strongest over-indexing on Western Union (12.73× the country average). Demographically, the Peptide audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Creativity.
Category: Health · Type: Topic
Demographics of Peptide fans
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 46.3 |
| Estimated audience size | 272,637 |
Audience persona
The typical Peptide fan in Germany is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.73× | Business & Career |
| Cetaphil | 31.94× | Beauty & Wellness |
| Real property | 7.61× | Home & Garden |
| Life extension | 8.9× | Health |
| Marilyn Manson | 11.5× | Music & Radio |
| Eucerin | 13.8× | Beauty & Wellness |
| Satire | 5.76× | Literature |
| RTL Television | 4.17× | Movies & TV |
| Pillow | 5.47× | Home & Garden |
| German television comedy | 6.51× | Movies & TV |
| Collagen | 8.43× | Beauty & Wellness |
| Charlotte Tilbury | 6.82× | Beauty & Wellness |
| Concealer | 6.5× | Beauty & Wellness |
| QVC | 3.61× | Movies & TV |
| Allgäu | 6.1× | Travel & Leisure |
| Hyaluronan | 10.07× | Beauty & Wellness |
| Pets | 1.83× | Pets & Animals |
| Tagesschau | 1.88× | Movies & TV |
| Lipstick | 4.89× | Beauty & Wellness |
| Permanent makeup | 4.01× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Creativity | OPEN | 1.23 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Mindfulness | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.3% |
| United Kingdom | 5.7% |
| Japan | 5.0% |
See Peptide audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peptide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.