Peptide Audience in Germany
Peptide has an estimated audience of 272,637 people in Germany. 84.7% are female, 15.3% are male, average age 46.3. Top brand affinities: Rossmann, Gil Ofarim, Mothercare, Enid, Oklahoma, Esra Erol.
Top brand affinities include Rossmann, Gil Ofarim, Mothercare, with strongest over-indexing on Rossmann (1.97× the country average). Demographically, the Peptide audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Creativity.
Category: Health · Type: Topic
Demographics of Peptide fans
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 46.3 |
| Estimated audience size | 272,637 |
Audience persona
The typical Peptide fan in Germany is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.97× | Shopping |
| Gil Ofarim | 2.65× | Music & Radio |
| Mothercare | 3.3× | Kids & Family |
| Enid, Oklahoma | 31.94× | Travel & Leisure |
| Esra Erol | 7.9× | Movies & TV |
| Further education | 10.07× | Kids & Family |
| Stradivarius | 1.7× | Shopping |
| Samanyolu Haber | 4.55× | Movies & TV |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Jack White | 1.64× | Movies & TV |
| Home Delivery | 1.88× | Food & Beverages |
| Jersey (fabric) | 3.4× | Fashion & Accessoires |
| The Hunt (2012 film) | 2.93× | Movies & TV |
| Bugatti Chiron | 3.58× | Cars & Mobility |
| International Facility Management Association | 15.55× | Business & Career |
| Fat-tailed sheep | 12.73× | Pets & Animals |
| Bank account | 1.65× | Business & Career |
| Roger Federer | 2.17× | Sports |
| Ireen Sheer | 1.54× | Music & Radio |
| Information sensitivity | 2.68× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Creativity | OPEN | 1.23 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Mindfulness | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.3% |
| United Kingdom | 5.7% |
| Japan | 5.0% |
See Peptide audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peptide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.