Rascasse Audience Intelligence

Peptide Audience in United States

A data profile of the people who buy, follow and care about Peptide in United States — modelled from more than twelve digital signal sources. Peptide has an estimated audience of 3,826,827 people in United States.

#4424among Topic in United States#323in Health

The average Peptide fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Collagen, Skin care, Life extension, with strongest over-indexing on Collagen (6.11× the country average).

Demographically, the Peptide audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peptide fan in United States is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Collagen.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peptide profile in United States.

Audience size
3.8M
in United States
Gender
82.1%♀
17.9% male
Age
46.2
average years
Country rank
#8327
Topic in United States
Fig. 01

Search interest · 12-month trend

+532%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peptide fans

82.1% are female, 17.9% are male, average age 46.2.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Peptide audience in United States
MetricValue
Female82.1%
Male17.9%
Average age46.2
Estimated audience size3,826,827
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Peptide audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4929%
50+34%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Peptide audience comes from United States.

Worldwide audience distribution share by country for Peptide
CountryShare
United States45.3%
United Kingdom5.7%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peptide audience in United States is strongest.

Fig. 05

Top regions by affinity

Peptide fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K1.39×
02Idaho~30K1.38×
03Louisiana~60K1.27×
04Utah~40K1.26×
05California~500K1.24×
06Arizona~100K1.23×
07Texas~400K1.22×
08North Dakota~9K1.19×
09Wyoming~7K1.19×
10Nevada~40K1.18×
11Arkansas~40K1.18×
12Alabama~60K1.16×
13Florida~300K1.15×
14Kansas~30K1.12×
15Hawaii~20K1.12×
16Montana~10K1.12×
17New Mexico~20K1.11×
18Mississippi~30K1.09×
19Alaska~9K1.05×
20Colorado~60K1.04×
21Tennessee~80K1.03×
22Missouri~60K1.02×
23Nebraska~20K1.02×
24West Virginia~20K1.02×
25Kentucky~50K1.00×
26Iowa~30K1.00×
27Oregon~40K0.98×
28Washington~70K0.96×
29South Dakota~8K0.95×
30Indiana~70K0.94×
31Georgia~100K0.93×
32New Jersey~90K0.92×
33South Carolina~50K0.92×
34New York~200K0.90×
35Illinois~100K0.90×
36Michigan~90K0.90×
37Ohio~100K0.89×
38Connecticut~30K0.89×
39North Carolina~100K0.85×
40Massachusetts~60K0.84×
41Wisconsin~50K0.83×
42Minnesota~50K0.83×
43New Hampshire~10K0.83×
44Rhode Island~10K0.82×
45Pennsylvania~100K0.81×
46Virginia~70K0.80×
47Maine~10K0.77×
48Delaware~8K0.72×
49Maryland~50K0.71×
50Washington, District of Columbia~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Peptide, United States
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peptide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peptide audience
#·InterestCategoryAffinity×
01HyaluronanBeauty & Wellness8.58×
02CollagenBeauty & Wellness6.11×
03Life extensionHealth5.94×
04SmoothieFood & Beverages3.95×
05Animal testingPolitics & Society3.75×
06Paleolithic dietHealth3.48×
07MoisturizerHome & Garden3.43×
08HormoneHealth3.04×
09Skin careBeauty & Wellness2.95×
10Anti-aging creamBeauty & Wellness2.85×
11PharmacyBusiness & Career2.63×
12Life insuranceBusiness & Career2.48×
13Health insuranceBusiness & Career2.45×
14J. C. PenneyShopping1.97×
15WalgreensShopping1.94×
16GeneticsKids & Family1.93×
17Trader Joe'sShopping1.62×
18Nonprofit organizationPolitics & Society1.56×
19Health careBusiness & Career1.54×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peptide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peptide audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
Price SensitivityPREMIUM1.75×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peptide audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Risk AppetiteTHRILL0.73×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peptide have in United States?

Peptide has an estimated audience of 3,826,827 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peptide fans?

82.1% of Peptide fans are female, 17.9% are male, with an average age of 46.2 years.

03

Which brands do Peptide fans like most?

Peptide fans show strongest brand affinity for Collagen (6.11×), Skin care (2.95×), and Life extension (5.94×) over the country average.

04

Where do Peptide fans live in United States?

Peptide fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Peptide fans also like?

Beyond Peptide itself, the audience over-indexes on Skin care (2.95×), Life extension (5.94×), Hyaluronan (8.58×), and Moisturizer (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Peptide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peptide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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