Exfoliation (cosmetology) Audience in Germany
Exfoliation (cosmetology) has an estimated audience of 990,410 people in Germany. 75.1% are female, 24.9% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Foundation (cosmetics), Eyelash extensions, Face powder, Permanent makeup, Shellac.
The average Exfoliation (cosmetology) fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Foundation (cosmetics), Eyelash extensions, Face powder, with strongest over-indexing on Foundation (cosmetics) (10.97× the country average). Demographically, the Exfoliation (cosmetology) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Exfoliation (cosmetology) fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 37.1 |
| Estimated audience size | 990,410 |
Audience persona
The typical Exfoliation (cosmetology) fan in Germany is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Foundation (cosmetics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,425 | 1.21× |
| Bayern | 166,217 | 1.04× |
| Baden-Württemberg | 147,875 | 1.09× |
| Hessen | 95,550 | 1.27× |
| Niedersachsen | 94,696 | 0.98× |
| Rheinland-Pfalz | 55,295 | 1.11× |
| Berlin | 49,238 | 1.11× |
| Sachsen | 44,300 | 0.91× |
| Schleswig-Holstein | 32,343 | 0.91× |
| Hamburg | 26,367 | 1.18× |
| Brandenburg | 26,167 | 0.85× |
| Thüringen | 21,884 | 0.87× |
| Sachsen-Anhalt | 20,242 | 0.79× |
| Mecklenburg-Vorpommern | 13,914 | 0.74× |
| Saarland | 11,736 | 0.96× |
| Bremen | 8,181 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foundation (cosmetics) | 10.97× | Beauty & Wellness |
| Eyelash extensions | 9.05× | Beauty & Wellness |
| Face powder | 7.87× | Beauty & Wellness |
| Permanent makeup | 5.56× | Beauty & Wellness |
| Shellac | 6.88× | Beauty & Wellness |
| Concealer | 7.19× | Beauty & Wellness |
| Life extension | 5.8× | Health |
| Lip gloss | 5.92× | Beauty & Wellness |
| BB cream | 7.08× | Beauty & Wellness |
| Gala | 2.35× | News |
| Mascara | 4.4× | Beauty & Wellness |
| Dermasence | 11.58× | Health |
| Lip | 4.57× | Beauty & Wellness |
| Sunscreen | 7.05× | Beauty & Wellness |
| Hair follicle | 4.28× | Beauty & Wellness |
| CC cream | 7.5× | Beauty & Wellness |
| Eye liner | 4.86× | Beauty & Wellness |
| Health sciences | 7.57× | Business & Career |
| Wetter.com | 2.07× | Home & Garden |
| Bonprix | 2.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.42 |
| Creativity | OPEN | 1.37 |
| Quality Awareness | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.5% |
| United States | 11.6% |
| Brazil | 6.7% |
See Exfoliation (cosmetology) audiences in other countries
- Exfoliation (cosmetology) — United States
- Exfoliation (cosmetology) — United Kingdom
- Exfoliation (cosmetology) — France
- Exfoliation (cosmetology) — Italy
- Exfoliation (cosmetology) — Spain
- Exfoliation (cosmetology) — Brazil
- Exfoliation (cosmetology) — Japan
- Exfoliation (cosmetology) — South Korea
- Exfoliation (cosmetology) — India
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Exfoliation (cosmetology) have in Germany?
Exfoliation (cosmetology) has an estimated audience of 990,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exfoliation (cosmetology) fans?
75.1% of Exfoliation (cosmetology) fans are female, 24.9% are male, with an average age of 37.1 years.
Which brands do Exfoliation (cosmetology) fans like most?
Exfoliation (cosmetology) fans show strongest brand affinity for Foundation (cosmetics) (10.97×), Eyelash extensions (9.05×), and Face powder (7.87×) over the country average.
Where do Exfoliation (cosmetology) fans live in Germany?
Exfoliation (cosmetology) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,425), Bayern (reach 166,217), and Baden-Württemberg (reach 147,875). These three regions account for the largest share of the active audience.
What other brands do Exfoliation (cosmetology) fans also like?
Beyond Exfoliation (cosmetology) itself, the audience over-indexes on Eyelash extensions (9.05×), Face powder (7.87×), Permanent makeup (5.56×), and Shellac (6.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exfoliation (cosmetology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.